LG Electronics sent along an interesting press release over the weekend in regards to its next-generation smartphone. Unlike other phone manufacturers which tap into the supply chain to acquire their components such as the display and battery, LG said it developed the new device in conjunction with its three "vertically-integrated" sister companies -- LG Chem, LG Display and LG Innotek -- which provided a new display and battery.
"Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. "Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind – to give customers the best user experience that we were collectively capable of."
According to the report, LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery for the flagship phone. LG claims it offers greater energy capacity over current batteries without compromising on size and weight thanks to the company's high-density technology. Standard mobile phone batteries offer 500 charges at best, but the new one is 60-percent more efficient, providing 800 charges.
LD Display's contribution to the flagship phone was the development of a new mobile display called True HD IPS+ Display that's clearer than AMOLED screens, but consumes less power. It features a high pixel density of 320ppi (1280 x 768) and a Stripe RGB IPS Panel. LG said it's capable of generating 470 nits of brightness while consuming 70-percent less power compared when displaying a white background. True HD IPS+ Display doesn't suffer from screen burn-in either.
LG Innotek actually partnered with LG Display, throwing in its own G2 Touch Hybrid Display panel. This is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. That means the overall display is 30-percent thinner, offering the illusion that images are closer to the fingertip
The only "outsider" mentioned in LG's announcement over the weekend was Qualcomm. Repeating Qualcomm's announcement just last week, LG said the next-gen smartphone will feature the latest Snapdragon S4 Pro APQ8064 SoC which packs the Adreno 320 GPU and support for higher HD resolution displays.
"LG has a well-earned reputation for offering the latest and greatest in LTE devices, and we are excited to work with them to bring this commercial quad-core CPU and LTE-compatible Snapdragon platform to the global market," said Raj Talluri, senior vice president of product management at Qualcomm. "This device is designed to deliver a superior mobile experience and powerful LTE capabilities."
In addition to the quad-core power, the device will offer S4 Pro-exclusive features, including seamless toggling between 3G, 4G and LTE networks, Qualcomm said.
"As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process," LG said on Monday.
