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Ultima Returns as Browser-Based F2P MMO Strategy Game

By - Source: Electronics Arts PR | B 22 comments
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EA has released a new Ultima title in the form of a browser-based, free-to-play MMORTS.

Electronic Arts and Aeria Games have jointly announced the launch of Lord of Ultima, a new addition to the Ultima franchise that can be played within a browser.

Following the successful launch of Battlefield Heroes and Need for Speed World, Lord of Ultima is the latest, and third, title Aeria Games has released from its multi-game deal for EA’s portfolio of Play4Free games.

"Set in the legendary Ultima universe, the game transports players to the new world of Caledonia where players aim to grow their capital on the path to glory," reads the description. "By exploring new continents and forging a vast empire, players will master the art of diplomacy and trade as well as the military activities of spying, plundering, and conquering enemy cities. Players can mark their place in history by attaining the mighty and feared status as Lord of Ultima."

As indicated, Lord of Ultima is a browser-based massively multiplayer online real-time simulation game that includes 30 diverse buildings and 18 powerful combat units. Players can choose to become either a peaceful merchant or a feared conqueror, whatever strikes their fancy. The game's social ingredients include an advanced trading system, alliance features, and online chat. EA and Aeria also claim that Lord of Ultima is "easy to learn but difficult to master."

EA says there is no registration required to play, and the game was designed "to be fun for everyone." But given that Lord of Ultima is a free-to-play title, the new MMORTS depends on the micro transaction model to survive. That means creating an account and purchasing virtual funds with real-world cash to build an empire at an accelerated rate.

Lord of Ultima is available to play now on Aeria Games’ network in all supported languages, including English, German, Turkish, Italian, French, Spanish, and Portuguese.

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  • 12 Hide
    zachusaman , March 6, 2012 5:26 AM
    EA F2P.... more like P2W.
  • 10 Hide
    mhokett , March 6, 2012 5:26 AM
    somehow I doubt this will be worthy of the name
Other Comments
  • 9 Hide
    Anonymous , March 6, 2012 5:13 AM
    Using a familiar IP for an ENTIRELY different game. I don't see the point, other than trying to get old fans . . .but they probably wouldn't like the game just because it has the old name.
  • 12 Hide
    zachusaman , March 6, 2012 5:26 AM
    EA F2P.... more like P2W.
  • 10 Hide
    mhokett , March 6, 2012 5:26 AM
    somehow I doubt this will be worthy of the name
  • 3 Hide
    amdfangirl , March 6, 2012 5:35 AM
    Smells like C&C Tiberium Alliances.

    Gosh EA is good at exploiting IP.
  • 8 Hide
    Benihana , March 6, 2012 6:04 AM
    GTFO EA.
  • 4 Hide
    tamerlee , March 6, 2012 6:06 AM
    This isn't a new game. I played the beta of this game a few years ago. Nothing has changed except for a bit of the UI. It's an awful game.
  • 3 Hide
    knowom , March 6, 2012 6:48 AM
    You can't say Ultima returns when no one wants to play this crap garbage. They have arguably the best and most storied RPG inspired IP in gaming history and yet they EA refuses or is incapable of doing anything worth while with it.

    Here's a better idea for EA to take Ultima Online and turn aspects of it into a real MOBA like DOTA/LOL/HON with characters, items, skill based templates, and spell abilities based on the game franchise.

    They should just can the Warhammer Online MOBA and instead be retooling the Ultima Online game into a separate MOBA.

    It's beyond my comprehension why they haven't jumped on board and used the Ultima IP to do something at least when it's the most rich and storied rpg IP's in game history the series has been around of ages.
  • 1 Hide
    knowom , March 6, 2012 6:55 AM
    This article should have just been written EA once again doing something no one cares about with another confiscated bought out IP they've beaten into the ground. The most pathetic and sad part is that EA is willing to release this onto the public, but they canceled UO2 and UXO for no good reasons both of which crap all over Lord of Ultima.
  • 4 Hide
    knowom , March 6, 2012 6:58 AM
    Dear EA sell or lease the Ultima IP to Bethesda Softworks so a real game company can make a product to do the name justice because you retards don't have the slightest clue what to do with a outstandingly great IP or better yet sell it back to Richard Garriot himself.
  • 0 Hide
    zankuto , March 6, 2012 7:05 AM
    knowomDear EA sell or lease the Ultima IP to Bethesda Softworks so a real game company can make a product to do the name justice because you retards don't have the slightest clue what to do with a outstandingly great IP or better yet sell it back to Richard Garriot himself.

    Richard Garriot the guy who made Tabula Rasa? Sorry but he quit making games.... a real shame. Least thats why they said on Tabula Rasa as he retired
  • 4 Hide
    JerryC , March 6, 2012 7:38 AM
    Quote:
    somehow I doubt this will be worthy of the name


    This isn't a new game at all. Its been out for years and while it is a fun game, it is P2W.
  • -2 Hide
    Anonymous , March 6, 2012 8:36 AM
    They should have made this for IOS.
    Also, are we sure it was EA's choice to use that name and concept? You do realize the devs have more of a say than we think they do, right?
  • 2 Hide
    southernshark , March 6, 2012 10:42 AM
    I wish they had just put EA in the title so I could have skipped reading this.
  • 1 Hide
    Anonymous , March 6, 2012 12:22 PM
    THIS GAME IS TWO YEARS OLD!
  • 2 Hide
    spookyman , March 6, 2012 12:45 PM
    Well EA destroyed Ultima. Ever heard of Ultima 9? What a POS of a game.

  • 1 Hide
    LancerVI , March 6, 2012 1:40 PM
    I am not typically an EA 'hater'. But on this one, I'm full of hatred!!!

    I have every Ultima game ever made. I've played Ultima from the beginning. The cloth maps hang in my nerdery!!!

    GOD D$%#@ you EA for F$%^^ UP one of the greatest RPG's of ALL TIME!!!!! (In my opinion, the best)

    /rant
  • 1 Hide
    ChiefTexas_82 , March 6, 2012 2:03 PM
    I keep wishing EA would allow the release of the Ultima IV Nintendo port on the WII Store. Probably not going to happen.

    Add Ultima to the long list of Titles like Dungeon Keeper that EA killed through Acquisition.
  • 0 Hide
    cptnjarhead , March 6, 2012 2:24 PM
    i remember when that guy, killed lord british using an exploit. that was awesome and hilarious at the same time. first time i played UO i was just wonder around in a town and some guy got killed right in front of me. A buddy of mine was over and he said "holy sh@t, did they just kill that guy?) it was like a mugging.
    it was my first encounter with a mmo. later i went wondering the wild, walking on a road and this guy "pc" approaches me and says "hey i have some armor to trade" so like a dumb a@@ i walk over to him in the woods and 4 other "pc's" come out of from behind the trees. He say's "give us your stuff or we will just take it". I went out like a bitch. I was pissed thought to myself "Man i just got rolled in a fricken computer game". true story.
  • 0 Hide
    COLGeek , March 6, 2012 3:22 PM
    I played one of the early Ultima games on a Tandy 286 machine. It was great then, but I think that ship has sailed now.
  • 1 Hide
    robochump , March 6, 2012 3:58 PM
    Well I understand the hate but if EA is the only company to push UO to the masses then blame he entire industry for no one else stepping to the plate (for UO and other titles). At least EA is making it available.
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