Nifty Lytro Camera Hitting Major Retailers Next Month
The Lytro is headed for major retailers is several countries.
It's been a long time since we first heard about the Lytro camera. Announced back in the summer of 2011, the Lytro light field camera allows you to capture images and refocus them later by capturing all the light traveling in every direction in a scene. This means you can pick the area of the photo you want to be the focal point and the days of crummy focusing ruining an otherwise great photo are gone.
This week, it emerged that Amazon, Target and Best Buy will be selling the device in time for the holiday shopping season. Previously only available via the Lytro website, the device will hit major retailers in October. Best of all, this isn't a U.S.-only retail launch. The company said today that it would be partnering with retailers in Australia, Canada, Hong Kong and Singapore (including Blonde Robot, Qool Labs and Future Shop)to bring the camera overseas.
"Since introducing the Lytro camera just six months ago, nearly 400,000 light field pictures have been shared on Lytro.com. We are excited to take this picture revolution one step further by making Lytro available to more photographers in the US and around the world," said Charles Chi, CEO of Lytro.
If you're interested, you can snag yourself a Lytro from Target.com, BestBuy.com, and Amazon.com, starting October 9. Canadian photographers will have to go through Future Shop (same release date), while the Australian release date is scheduled for one day later at brick-and-mortar retail partners. Singapore and Hong Kong will also be through as-yet-unnamed brick-and-mortar stores from mid-October. Though the release doesn't mention pricing, the Lytro website currently lists the 16GB model at $499 and the 8GB model at $399.