Nifty Lytro Camera Hitting Major Retailers Next Month

It's been a long time since we first heard about the Lytro camera. Announced back in the summer of 2011, the Lytro light field camera allows you to capture images and refocus them later by capturing all the light traveling in every direction in a scene. This means you can pick the area of the photo you want to be the focal point and the days of crummy focusing ruining an otherwise great photo are gone.


This week, it emerged that Amazon, Target and Best Buy will be selling the device in time for the holiday shopping season. Previously only available via the Lytro website, the device will hit major retailers in October. Best of all, this isn't a U.S.-only retail launch. The company said today that it would be partnering with retailers in Australia, Canada, Hong Kong and Singapore (including Blonde Robot, Qool Labs and Future Shop)to bring the camera overseas.

"Since introducing the Lytro camera just six months ago, nearly 400,000 light field pictures have been shared on Lytro.com. We are excited to take this picture revolution one step further by making Lytro available to more photographers in the US and around the world," said Charles Chi, CEO of Lytro.

If you're interested, you can snag yourself a Lytro from Target.com, BestBuy.com, and Amazon.com, starting October 9. Canadian photographers will have to go through Future Shop (same release date), while the Australian release date is scheduled for one day later at brick-and-mortar retail partners. Singapore and Hong Kong will also be through as-yet-unnamed brick-and-mortar stores from mid-October. Though the release doesn't mention pricing, the Lytro website currently lists the 16GB model at $499 and the 8GB model at $399.

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  • chomlee
    Wow, that sounds like a huge leap forward in photo technology. Either Apple will try and buy them out or say they own the patent on the tech.
    5
  • freggo
    The resolution seems to be a bit on the low end for now but that will naturally improve over time.
    Definitely a product type to watch.
    1
  • razor512
    hopefully they improve it. At ces, it sounded cool but in the real world, it really underperformed. Poor detail, no control over depth of field which was one of the main things people were looking for, and no matter what you do, none of the focal points are completely in focus, and the focal adjustment is only effective from about 4 feet to 20 feet from the camera, after that, there is no more focal control.

    overall it is a good idea but ended up being poorly implemented and overpriced
    3