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Blizzard Sold $2M Of Virtual Livestock in 4 Hours

By - Source: Tom's Hardware US | B 76 comments

Blizzard's Celestial Steed for World of Warcraft racked in the big bucks.

Last week 1UP said that Blizzard generated over $2 million bucks in just four hours for the new Celestial Steed found in the Blizzard Pet Store. Created for the MMORPG World of Warcraft, the $25 virtual steed allows players to "travel in style astride wings of pure elemental stardust." The supernatural warhorse also travels at 310-percent speed if players own at least one other 310-percent mount.

But many players were annoyed with the pet's release. As reported by MMOSITE.COM, subscribers complained that Blizzard was destroying the PC-based MMORPG for profit. Other believed that the virtual steed allowed players to "buy their way through the game." But as Blizzard said in the past, it is not selling "progression," but rather vanity items to (1) make a profit and to (2) give something unique for fans to collect.

There's no question that micro-transactions are here to stay. Many non-Blizzard MMORPG's thrive on this model, racking in revenue by offering Free-To-Play MMOs alongside purchasable equipment, magical items, and other necessary goods. This business model also addresses the gamer who wants to play, but doesn't have the time to grind for items and equipment.

Do items such as the Celestial Steed and other in-game, purchasable goods mean that players are taking the express lane?

Do you or would you buy virtual in-game goods? Would you pay money for weapons and armor to get ahead of other players? We want to know!

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  • 31 Hide
    restatement3dofted , April 22, 2010 7:43 PM
    nforce4maxYou might as well be printing money, real fiat money for some ones and zeros wow isn't life just swell and yes I play wow full time due to 30% unemployment in my area.


    Maybe if you spent your time farming for a job instead of gold, you could make a dent in your area's unemployment. Just a thought.
  • 24 Hide
    Marco925 , April 22, 2010 7:50 PM
    Quote:
    supernatural warhorse also travels at 310-percent speed if players own at least one other 310-percent mount.


    If that's the case, then i hardly call this taking the express lane because you already have an equal mount.

    it's just for vanity.
  • 23 Hide
    restatement3dofted , April 22, 2010 7:37 PM
    This is just an in-game item that screams, "look at me, I paid money so you'll think I'm cool!" It hardly ruins the game - it's just a mount. I've heard there are a few others available.
Other Comments
  • 23 Hide
    restatement3dofted , April 22, 2010 7:37 PM
    This is just an in-game item that screams, "look at me, I paid money so you'll think I'm cool!" It hardly ruins the game - it's just a mount. I've heard there are a few others available.
  • 23 Hide
    husker , April 22, 2010 7:39 PM
    Clearly if a purchased item gives a player any kind of competitive advantage over other players without said item, then it is a violation of the spirit of a MMORPG.
  • 8 Hide
    e-rock , April 22, 2010 7:41 PM
    First of all, It's not my money. I just wish I came up with this Idea first.
  • 17 Hide
    dxwarlock , April 22, 2010 7:42 PM
    restatement3doftedThis is just an in-game item that screams, "look at me, I paid money so you'll think I'm cool!" It hardly ruins the game - it's just a mount. I've heard there are a few others available.

    exactly, all I see it as is an easy way to find the people with too much of a WoW addiction, because they are spending money on items that do nothing other than point out they are people with too much of a WoW addiction..haha
  • -5 Hide
    Anonymous , April 22, 2010 7:43 PM
    Hell yeah I would. See ya later losers with too much time on their hands. Get a job and you could actually pay for the same pathway I would.
  • 7 Hide
    dameon51 , April 22, 2010 7:43 PM
    The top dogs at blizzard are probably sleeping in beds of money. And if they ever need anymore more for some reason they can create another $25 tomogachi.
  • 31 Hide
    restatement3dofted , April 22, 2010 7:43 PM
    nforce4maxYou might as well be printing money, real fiat money for some ones and zeros wow isn't life just swell and yes I play wow full time due to 30% unemployment in my area.


    Maybe if you spent your time farming for a job instead of gold, you could make a dent in your area's unemployment. Just a thought.
  • -3 Hide
    Anonymous , April 22, 2010 7:46 PM
    express lane?! LOL... the game is surprising easy to get great gear, etc... with the new randoms, you get frost badges and T9 with the older badges, just fall in the casual players lap... I geared my new 80 with a gear score of 4900 in two weeks of hitting 80 with just random runs. Now I am in 10man ICC with other casual players getting even better gear... it is all too easy.
  • 5 Hide
    geminireaper , April 22, 2010 7:48 PM
    ive used real money to further myself in past mmos and ill do the same. Why? because of my demanding job i dont have the time to play in the game but I still like to compete. Ive got the money to spend. others donate there time. I donate my money.
  • 24 Hide
    Marco925 , April 22, 2010 7:50 PM
    Quote:
    supernatural warhorse also travels at 310-percent speed if players own at least one other 310-percent mount.


    If that's the case, then i hardly call this taking the express lane because you already have an equal mount.

    it's just for vanity.
  • -8 Hide
    dgingeri , April 22, 2010 7:50 PM
    restatement3doftedThis is just an in-game item that screams, "look at me, I paid money so you'll think I'm cool!" It hardly ruins the game - it's just a mount. I've heard there are a few others available.

    I don't consider it a "look at me, I paid money so you'll think I'm cool!" item. Yeah, it would help with the progress in the game, since the character wouldn't have to pay for the mount itself, just the riding skill, to get each mount level. Yeah, this doesn't save much, but it does save some. (Yes, I play the game. It's also the only game I have spent money on in the last 5 years.)

    Also, I wouldn't pay for it just so others would think I look cool. I could care less what most of these mouth breathers think of how I look. I care about how well I can tank. However, in this case, if I were to have a spare $25, I would buy this just because I think it looks cool.
  • 4 Hide
    skit75 , April 22, 2010 7:52 PM
    It is fine with me if you want to focus a game on micro-transactions or on a monthly subscription fee as I know what I'm getting into from the start. The problem is when traditional subscription games start ramming the microtransactions into the game as well. As soon as SOE's SWG did that, I was out. You are diluting the bulk of the player base in the long term for short term profits. 2M is really peanuts, even in 4 hours considering that what.... almost 30 million people are paying 15 bucks a month, every month, to login to WoW? Someone can check my numbers as I don't have a reference, it's just what I heard.
  • 7 Hide
    niz , April 22, 2010 7:54 PM
    Players are annoyed that Blizzard are making it possible to buy your way through the game, but thats always been possible one way or another. Blizzard dont do nearly enough to stop gold farmers. Its one of the many reasons why WOW sucks.
    I'm got put off of WOW because Blizzard keep making stupid decisions such as removing skills I already earnt and continually dumbing the game down and making it easier. It sucks when you see a newbie immediately get stuff that took you months of effort to get. And why do they keep forcing more and more gameplay where players have to team up all the time? I hate that and want a game I can still play well at on my own when I don't feel like being social.

  • 10 Hide
    balister , April 22, 2010 7:54 PM
    It's affectionally referred to in game as TRH (That Retarded Horse).
  • -1 Hide
    robcope1965 , April 22, 2010 8:00 PM
    I bought the celestial steed because I can afford to blow 25 bucks and I am trying to collect all the mounts in the game. It changes nothing as far as competition goes, just makes it a little more fun. If they start releasing something every week or start allowing players to buy stuff to get ahead of other players, I'm out. I am concerned thay may do just that, so I hope all WoW players pay close attention, because I do believe Blizzard is flirting with the idea of selling more items.

    Pets and mounts are no big deal, but beyond that I am concered,
  • 0 Hide
    gwellin , April 22, 2010 8:02 PM
    This is just a stepping stone for Blizz. If a lot of people start buying these items they might think that people can afford a larger subscription fee.
  • 4 Hide
    cagonzal , April 22, 2010 8:03 PM
    iggiiexpress lane?! LOL... the game is surprising easy to get great gear, etc... with the new randoms, you get frost badges and T9 with the older badges, just fall in the casual players lap... I geared my new 80 with a gear score of 4900 in two weeks of hitting 80 with just random runs. Now I am in 10man ICC with other casual players getting even better gear... it is all too easy.


    umm, what're u talking about?
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