Microsoft Poaches Apple Retail Staff
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Microsoft is really learning from the competition, huh?
Microsoft is gearing up to open some brick and mortar retail stores and it seems the company is poaching staff from Apple stores.
Back in July, Microsoft announced that the first of its retail stores would open in the fall. Next, Microsoft confirmed that it would be opening several branches in locations not too far away from Apple retail stores. A couple of weeks later it emerged that Microsoft had hired a former Apple retail executive to George Blankenship. Considered Apple's 'real estate guru,' Microsoft said Blankenship would be working alongside David Porter, the former Wal-Mart executive the company had appointed to head its retail endeavor.
Moving in next-door and executive adoptions aside, you've got the store designs (which are said to be very similar) and Microsoft's "Guru Bars." This brings us quite nicely to today's news, which says Microsoft is trying to lure away Apple employees by offering positions to Apple store managers. Once hired, the managers then contact top sales staff and try and convince them to jump ship and join Microsoft.
How is Microsoft tempting these Apple employees over to the dork side? With money! Yay! The Loop, which broke the story yesterday, cites sources who say the managers contacts have been offered "significant raises" and in some cases, Microsoft has even offered to cover moving expenses.
Read the full story here.
Source : Tom's Hardware US
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HD DVD has managed to get one convert. Through a reported financial agreement, Paramount went from supporting both high-def standards to HD DVD exclusively. Unfortunately for the fledgling format, though, Blu-ray grew back stronger from that and recently gained exclusive support from Warner Bros, another studio that used to be format neutral. Some studios listed above are owned by the same parent company but are listed separately because their distribution decisions are independent. * - Warner Bros will stop supporting HD DVD on April 2, 2008. In the above chart, the major studios for each side are shown, including those that still support both formats. It doesn't take a genius to see that the ones on the Blu-ray list have more name recognition than those on HD DVD. This is where HD DVD is dying. It speaks to the old adage of "content is king." The fact that Disney, Fox, and soon Warner are all exclusively backing Blu-ray gives the format an edge that is very difficult to out-do. However, Universal and Paramount are also huge players in the game. With those anchors, Blu-ray can't run away with everything, and the scales can still tilt either way. Microsoft also supports HD DVD, and has from the start. The company's most visible contribution is the HD DVD add-on for the Xbox 360. However, it is even more important behind the scenes, as it created the HDi technology that powers advanced features in HD DVD media, like picture-in-picture videos and Internet connectivity. HD DVD also has the official nod from the DVD Forum, which standardized the DVD format, although it wasn't exactly a unanimous decision and not much weight is really given to that support today. Early on, though, it looked like HD DVD would be strong enough to capture the attention of the Blu-ray followers and cause them to jump ship. For example, famed technology writer Chris Prillo wrote a column after CES 2006 that speculated, "I have no doubt that HD DVD will be the victor. Why? Price and compatibility!" Additionally, HD DVD may be ready to tap into a new market. According to NPD senior vice president Stephen Baker, the price points of HD DVD players are reaching so low that they might begin appealing to users as standard DVD upconverters. "It's certainly a viable option because it's a relatively inexpensive player in general," said Baker. "Something that has features that people want and is relatively inexpensive is a sure way to open the market to consumers." The other market for high definition media is in the computer industry. There appears to be somewhat less of a battle here, as several manufacturers support both formats. However, the number one manufacturer, Dell, has exclusively chosen to back Blu-ray. Apple has done the same. Of course, Toshiba is the biggest PC manufacturer to exclusively support HD DVD computer drives. Microsoft is Toshiba's strongest ally and is holding on to its Xbox 360 HD DVD drive. HP and Acer, two of the top three PC makers in the US, are neutral. And according to Baker, the computer drive market plays a "very little" role in the format war overall. So don't take too much stock in this part of the HD battle. To reiterate, we believe that the format war is not over just yet. The end of the battle will be determined when general consumers have voted with their dollars. That's why retail is such an important sector to consider. Despite a lot of talk over stores choosing sides in the format war, there is actually very little of a concrete divide. Blockbuster and Target both made public announcements about supporting Blu-ray and HD DVD. However, dozens of Blockbuster locations stock both formats, and Target sells HD DVD movies right alongside Blu-ray Discs. Additionally, Target's decision of Blu-ray exclusivity was only valid through the end of 2007. Regarding online stores, it is actually near impossible to find an official outlet that only stocks one format. The top 10 electronics stores, according to Pricewaterhouse Coopers, stock both format players and content, so it is quite evident that retailers have not chosen sides just yet. * Meijer HD DVD player sales are limited to Microsoft's Xbox 360 HD DVD player ** Products available offline only There is really no divide within retail stores. Of the top 10 retailers that offer HD media, according to Pricewaterhouse Cooper, not one has chosen to exclusively back one format over the other. As long as there are hit movies on HD DVD, it will continue to be a viable player, and as long as it continues to be a viable player, it will remain in the eye of the mass consumer market. When it's time for that market to make its decision, then we can start talking about the demise of one format and the acceptance of the other. As Baker noted, "The whole high definition movie business is an early-adopter business, and it's going to be a little while before it moves into the mainstream."
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By Barry Gerber All of these notebooks retail for under $800, except for the Apple MacBook Pro, and all are available as of this writing. Pricing in the portable computing market is volatile — most manufacturers release new models on a quarterly basis, often whether there are changes in hardware components or not. These particular models will be readily available at least through the middle to end of August. So, they are truly back-to-school laptops, and if you want one for that or any other purpose, I suggest you buy one ASAP. If I could, I would have listed only laptops based on Intel’s new Centrino 2 technology. However, most of those won’t hit the market until the same middle-to-late August timeframe. Also, because the new technology will cost more early on, it’s unlikely that you’ll be able to buy Centrino 2 laptops for the same price range with the features of the models I discuss here. Check out what the new Managing Editor of Tom’s Hardware, Chris Angelini, has to say about Centrino 2 . While all of these laptops are fine for standard school use, they’re not super-powered gaming machines or heavy duty graphics workstations. If you want something like that, you’ll need to focus on higher-end, super-large, super-heavy notebooks from the likes of Dell, Alienware, Toshiba and the myriad smaller scale manufacturers and vendors out there. Note that, at least for budget notebooks, vendors report battery information in different ways. Some list the number of cells in a battery, while others provide battery capacity numbers in milliamp hours (mAh). Though this is not a hard and fast rule, more cells or more capacity equal longer battery life for notebooks in the same hardware component class. Fortunately, the notebooks in this roundup are very similar in their hardware components; for example, each comes with a read/write optical CD/DVD drive. So, let’s take a look at the six budget laptops I’m recommending for those going back to school this fall. I’ve included specific model numbers and links where available. There were no specific model numbers for the Dell or Apple models, but there are links for these. If you’re hitting this article after mid-August and a specific link doesn’t work any more, try going to the company’s home page and surfing for a similar model. Dell Inspiron 1525 ($799) From its Core 2 Duo T5750 2.00GHz CPU to 3 GB of shared memory and 9-cell battery, the Inspiron 1525 is chock full of respectable mobile hardware. If you’re into color and style, the 1525 line offers a lot to like, whether it’s the basic black model or the black one shown here with cool white racing stripes. (The design is called "Street Pattern" and costs $25 extra.) Also available at the same $25 premium are nine other colors, including Alpine White, Ruby Red, Midnight Blue, Flamingo Pink and Sunshine Yellow. In addition to Street Pattern, there are two other patterned designs: Chill and Commotion. Features: Dell Inspiron 1525 Component Model CPU Core 2 Duo T5750 (2.00 GHz / 667 MHz FSB / 2 MB Cache) Memory 3 GB Shared Dual Channel DDR2 at 667 MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 15.4" display (1280x800) Hard Disk Drive 250 GB SATA Hard Drive (5400 RPM) Wireless Networking up to 802.11g Battery 6-Cell Size (WxHxD) 14.05" x 1.00" front - 1.48" back x 10.08" Weight 5.9 pounds Operating System Windows Vista Home Premium SP1 Dell Inspiron 1525 Homepage HP Compaq 6720s PC (KR915UT) ($799) Though it’s far from super stylish, HP’s Compaq 6720s PC (KR915UT) comes ready for work. It has a little less CPU power and memory than the Dell Inspiron 1525, but it matches the 1525 in all other categories. One difference, though, is that the HP comes with Vista Business, which has some features you won’t find in the other five laptops in this guide. Vista Business supports full disk image backup, while Vista Home Premium lets you backup files, but not a full image of your disks. Vista Business also features built-in remote desktop access and the ability to use your laptop to send and receive faxes and images. Vista Business doesn’t support “fun and games features” such as Media Center, so you won’t have as much fun with a Vista Business based laptop, but you’ll be happy with it if you plan to use your laptop mostly for serious work. Of course, Microsoft’s Windows Vista Ultimate retails at only $20 more than Vista Business ($199 vs. $219) and it has everything but the kitchen sink, including all of the features of Home Premium and Business — plus a few of its own, like file encryption (BitLocker). So if Ultimate is available as an option for the notebook you want to buy, I suggest you go for it. I use it and love it on both my notebook and desktop. Features: HP Compaq 6720s PC (KR915UT) Component Model CPU Intel Core 2 Duo Processor T5670 (1.80 GHz / 800 MHz FSB / 2 MB L2 cache) Memory 2 GB Shared Dual Channel DDR2 at 667 MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 15.4" display (1280x800) Hard Disk Drive 250 GB SATA Hard Drive (5400 RPM) Wireless Networking up to 802.11g Battery 6-Cell Size (WxHxD) 14.10" x 1.27" x 10.50" Weight 5.5 pounds Operating System Windows Vista Business SP1; XP downgrade media included HP Compaq 6720s PC Homepage Toshiba Satellite L305-S5883 ($799) The version of Dell’s Inspiron featured here and Toshiba’s Satellite L305-S5883 look like clones. If it weren’t for slight differences in size and weight, and possible battery life, I’d suspect they came from the same source. I have used Toshiba laptops for years; the only thing that has ever given me trouble is the disk drives, and in that I am not alone. I don’t mean in having problems with Toshiba’s laptop drives in specific, but in having troubles in general with notebook drives. Until fairly recently, laptop disk drives were quite vulnerable, because they could be damaged easily if a laptop was dropped even a few inches. Newer mechanisms that lock a drive’s heads over an area of the disk that contains no data have helped prevent some disasters, but problems still exist. The new solid state drives promise much better protection against dropping, but they’re still quite expensive and they just might drain more battery power than similarly-sized magnetic disks. What to do? See my discussion of backup in the section on HP’s Compaq 6720s PC (KR915UT). Features: Toshiba Satellite Pro L305-S5883 Component Model CPU Core 2 Duo T5750 (2.00 GHz / 667 MHz FSB / 2 MB Cache) Memory 3 GB Shared Dual Channel DDR2 at 667MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 15.4" display (1280x800) Hard Disk Drive 250 GB SATA Hard Drive (5400 RPM) Wireless Networking up to 802.11g Battery 4000 mAh Size (WxHxD) 14.2" x 1.30" front - 1.48" back x 10.08" Weight 5.7 pounds Operating System Windows Vista Home Premium SP1 Toshiba Satellite L305-S5883 Homepage Apple MacBook ($1099) The MacBook is the lowest cost product in the Apple laptop lineup, and the one we’re looking at here is the very lowest model in the MacBook line. If you haven’t been following Apple computers for a while — though I can’t imagine how you could have missed this — Apple has gone over to the devil and now uses Intel products in its Macs. The MacBook under the microscope here has both a solidly performing Intel Core 2 Duo T8100, and the same Intel X3100 Graphics Media Accelerator used in the other laptops included in this roundup. However, compared to the other five notebooks presented here, the MacBook is both more expensive and includes lesser hardware in some areas. The CPU is fine and the laptop has some enviable multimedia capabilities such as a DVI output. However, it comes with only 1 GB of memory, the disk drive has a capacity of just 120 GB, and unlike the other five laptops, the MacBook’s display is two inches smaller. On the plus side, the laptop does include 802.11n wireless support, but the good stuff isn’t worth the premium price. So, what’s up? As I note at the end of this piece, much of the extra cost of Apple products must be going into providing the very best customer and technical support in the business. So, as usual, you pay your money and you make your choice. Features: Apple MacBook Component Model CPU Core 2 Duo T8100 (2.10 GHz / 800 MHz FSB / 3 MB Cache) Memory 1 GB Shared Dual Channel DDR2 at 667 MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 13.3" display (1280x800) Hard Disk Drive 120 GB SATA Hard Drive (5400 RPM) Wireless Networking up to 802.11n Battery 5200 mAh Size (WxHxD) 12.78" x 1.08" x 8.92" Weight 5.2 pounds Operating System Mac OS X Leopard 10.5.2 or greater Apple MacBook Homepage Sony VGN-NR460E/P and VGN-NR460E/L ($749) These two Sony VGN models are almost exactly the same. The only difference is in the colors the two come in: Textured Nightfall Blue (VGN-NR460E/L) and Cherry Blossom Pink (VGN-NR460E/P). These two laptops clearly offer a set of one-for-the-boys and one-for-the-girls alternatives. Although the Sony VGN-NR460E/P and VGN-NR460E/L models feature slightly less impressive CPU, memory and hard disk options than the Dell Inspiron and Toshiba laptops, there is still some basic value to be had here. However, the $50 lower price of the Sonys hardly makes up for the hardware differences. To be fair, after knocking Apple, I should note that Sony charges a premium compared to most other computer manufacturers. Unlike with Apple, though, I find it difficult to understand what the company does with the premium: it’s not known for world class customer service. Sony is offering back to school bonuses with some of its laptops, including the two VGN models featured here. Check the company’s website for details. Features: Sony VGN-NR460E/P and VGN-NR460E/L Component Model CPU T2390 (1.86 GHz / 533 MHz FSB / 1 MB L2 Cache) Memory 2 GB Shared Dual Channel DDR2 at 667 MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 15.4" display (1280x800) Hard Disk Drive 200 GB SATA Hard Drive (5400 RPM) Wireless Networking up to 802.11n Battery 4800mAh Size (WxHxD) 14.2" x 1.20" front - 1.50" back x 10.6" Weight 6.3 pounds Operating System Windows Vista Home Premium SP1 Sony Vaio VGN-NR460E/P Homepage Sony Vaio VGN-NR460E/P Homepage Lenovo IdeaPad Y510 - 77582CU ($779) The IdeaPad line includes Lenovo’s more consumer-oriented laptops. These contrast nicely with the still very successful ThinkPad line of business laptops inherited, at least in name, from IBM. Like the Sony models, Lenovo’s Y510 - 77582CU comes in a bit less expensive than the Dell and Toshiba models, and with slight less heft on the hardware side. Again, the $20 difference between the Y510 - 77582CU and the Dell and Toshiba can’t be explained away by Lenovo’s use of lower performance hardware. Assuming efficient component purchasing, manufacturing and sales/distribution practices, the company is making more on the Y510 - 77582CU than either Dell or Toshiba are on their products. However, unlike Sony, according to a number of independent assessments of tech support offered by different research organizations, Lenovo has figured out how to use those extra bucks to provide technical support at a level of quality that makes it second in the industry behind Apple. Features: Lenovo IdeaPad Y510 - 77582CU Component Model CPU Core 2 Duo T5550 (1.83 GHz / 667 MHz FSB / 2MB Cache) Memory 2 GB Shared Dual Channel DDR2 at 667 MHz Graphics Controller Intel Graphics Media Accelerator X3100 Display Widescreen 15.4" display (1280x800) Hard Disk Drive 160 GB SATA Hard Drive (5400 RPM) Wireless Networking 802.11g Battery 6-Cell Size (WxHxD) 14.10" x 1.14" front - 1.42" back x 10.30" Weight 6.49 pounds Operating System Windows Vista Home Premium SP1 Lenovo IdeaPad - Y510 Homepage What To Buy You’ve probably already noticed the similarity of these six laptops: even the Apple MacBook has a lot of the same hardware components as the other models. Except for the MacBook, all of the computers are also similarly priced. So what does the extra you pay for the MacBook buy you? Well, there might still be a bit of Apple snobbery appeal in the price, but one of the main benefits of Apple products is the company’s strong customer service reputation. No other company scores as high as Apple in this area in surveys by reliable, well respected consumer-oriented research organizations. Does this mean that Apple always provides great service, or that other companies never do it right? No way. Right now, as an iPhone owner, I’m following a very interesting set of forum threads that are seriously questioning the ability of the new iTunes-iPhone OS 2.0 to handle synchronization between the iPhone and Microsoft’s Outlook email, calendar and contacts software — and Apple’s attitude about fixing the problem. And, I have to say that I’ve had very good service from the other manufacturers whose laptops I’ve covered here. I recommend that you select your back to school laptop based on your own interests and needs. If performance is your main concern, go for the laptops with the fastest components. Here, your choice is pretty much limited to CPU speed, though the differences in CPU performance among the laptops presented here are going to be quite minimal anyway. If you’re a serious, work-oriented player, go for the Vista Business operating system. If you want to play or mix work and play, Vista Home Premium or Ultimate are for you. If you’re concerned about running out of disk space with all the new and exciting things you can store on your laptop these days, then go for the biggest hard disk. But remember that the more capacity you have, the more content you have to back up. So, think about getting an external drive and either using the notebook’s operating system itself to backup your notebook, or find some software and maybe even an online backup service to save all that good stuff to another place. If you’re a design hound, then select from the variety of styles and colors available for at least some of the notebooks presented here. From the racing stripes and rainbow of colors available for the Inspiron 1525, to the hot pink and electric blue colors Sony has dreamed up for its Vaio models, there’s plenty for you to choose from. Finally, don’t think you have to buy the configurations in this article. As you may have noticed if you surfed to some of the company site links above, they offer a lot of configuration options, both more and less expensive. Fiddle around a bit to see what might be best for you. Whatever you do, buy that laptop now and avoid the late August and early September rush...
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Apple iMac Display Problems Reported
Apple M9177LLA Silver 20" Cinema LCD... (10 offers) Online shop Price See more products Over the last month, questionable upgrade pricing (Apple OSX Leopard: More Angry Customers), censorship (Mac OSX Cracked for PCs/More Update Woes (Is Apple Now Censoring Tom's Hardware?), and a bug-ridden operating system (Update: More Leopard Problems Plague Apple) have plagued Apple. While they represent problems for Apple, they are certainly surmountable for a mega corporation. But a new development may not be so easy to repair: Multiple sources indicate that at least some 20 and 24 inch iMacs sold since their debut August 7, 2007 may have shipped with defective displays. The 20 and 24" iMacs, with the Mac OSX Tiger default desktop. A Closer Look At The 20" Display Issue Originally, there was some hope that the 20" issue may be dependant on the video card. Two video cards are available for the 20" iMac: ATI's 128 MB Radeon HD 2400 XT and 256 MB Radeon HD 2600 Pro. However, user reports have confirmed that the problem occurs regardless of the video card Compare Prices on Mac 20" Computers. The problem shows as a change in the display of colors from the top to the bottom of the iMac screen. When looking at the display from a typical front viewing angle a solid colored background appears normal at the top of the screen and gradually changes color as your eye approaches the bottom of the screen. At the bottom of the display, the color appears faded or washed out. Medium blue becomes light blue, and light colors become white. A You Tube video, posted by a Mac owner whose retailer refuses to accept a return of his iMac, illustrates the problem: (iMac screen washed out). Note that the issue is inherent to the display; it occurs regardless of whether you are using the Tiger or Leopard operating system. For that matter, you could be running Windows or Linux on the iMac, and the malfunction would still be there. Although this type of problem may not be serious to someone who uses their Mac for sending emails and browsing the Web, it is likely to be a serious issue to anyone who uses their Mac for such tasks as photo editing or graphic design. And keep in mind that the Mac is marketed primarily as a multimedia platform. As someone who spends a great deal of time using his computer for multimedia work, I would find a display in this condition unusable. You may wonder why users don't notice the problem before buying their iMacs. First, many iMacs are purchased from the Apple website. However, even when looking at an iMac display in a retail store, the issue is not immediately obvious, because iMacs are displayed with colorful desktop graphics. Until you become suspicious that something isn't right and confirm it by using a solid colored desktop, you won't notice that there's anything wrong. And that usually doesn't happen until your iMac is at home or in your office. Both OSX Tiger (previous image) and OSX Leopard (above) have default desktops that make the screen defect hard to detect. Bright retail store lighting may further complicate in-store detection. Join our discussion on this article!
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Hmm so what? Is this supposed to matter.
If apple doesn't pay their employee's enough to keep them or garner enough employee loyalty through rewards programs its their own fault for their employees leaving.
At the same time if i were these employee's i would be weary...companies are known to put strong goals on retail employees that determine if they keep their jobs. And i can see Microsoft putting some of the hardest goals out there, especially due to the pay increase/moving expense.
It's pretty amazing that Microsoft has made it to the top and stayed there with such an overwhelming lead over the competition with the Windows platform. And the whole while, many years later after launching their first product they are actually opening up a retail store... I look forward to seeing them in person. But no doubt this is because of the competition with Apple.
The only market strategy i want to hear about is when it forces them to cut prices... how they make there shops look.. means nothing.. besides... most techies buy from online..
Business is business. This happens all the time and is nothing new. What i'm looking at is this article.
http://finance.yahoo.com/tech-tick [...] GT,MYL,HTZ
AMD is on this list. oO GOGOGOGO GULFTOWN!!!
All Apple does anyway is sell overpriced shit that explodes when you use it. The only reason they exist is to spur Microsoft to make Windows better and so we can shit on them.
No wonder Microsoft is staying competitive. Good for them.
@valcron
I have no idea what Apple is paying their store managers, but as an example:
Say Apple pays 1.5 times the going industry rate for that level of position in a geographic area and has attracted the best talent in a given area.
Microsoft comes in and says we'll pay 2 times the going rate and pay your moving expenses if you need to relocate. Plus we'll offer a bonus for every Apple retail associate you get to switch teams.
There is nothing wrong with offering someone more money to come work for your company and they are targeting the right people to hire as the Apple staff will know their customers (people with software questions, in's and outs of upgrades, etc.) more than anyone they would hire away from the Best Buy or Walmart employee pool.
BUT, I am a little concerned that Microsoft is opening these stores, choosing locations and now this with the job offers as a way to derail the Apple retail business. They may be going down a road where they are willingly going to throw a bunch of money away and run the stores at a big loss if needed to to accomplish it. So I would be concerned for the future if I was an Apple employee, and wonder if this is meant to be a permanent thing or just Microsoft trying to strip the ranks of Apples retail business then dump them down the road.
I agree with doomtomb, it seems Microsoft is doing this business thing backwards. Are you not suppose to open a store to sell product before becoming a monopoly and having several anti-trust suit filed against you? I suppose now they are going for the more traditional approach?
I am glad more competition is entering the game! We need it as consumers for the big wigs to stay competitive! And hell if they want to pay their employees more then heck yeah! as long as they aren't as pushy as the circuit city or hhgreg commissioned guys
+1 for significant raises
What is Microsoft going to sell, they don't make anything remotely cool. Trendy people selling useless crap that's not cool. They seem rather lost without Gates.
The only market strategy i want to hear about is when it forces them to cut prices... how they make there shops look.. means nothing.. besides... most techies buy from online..
If you are a college student you can get Win7 Pro for $29. I am having my daughter get me a copy since she is eligible.
MS has tried similar tactics in the past and it always seems to blow-up on them. Why do they want to hire Apple Geeks, when there are plenty of qualified Win Geeks out there? Seems more like an act of retaliation than one of good business.
I don't know why Microsoft is wasting all of this money on something that will clearly fail. It made sense for Apple to do it because they didn't get a lot of shelf space at retail stores. It seems more about Microsoft's ego than anything else.
An added plus is that now Microsoft has in-house Apple experts who will know exactly how to convince someone to buy a PC instead of a Mac
Seems more like an act of retaliation than one of good business.
Exactly.
I'd do it in a heartbeat. I like both camps and have no loyalty to either.
Hah that's funny. I wonder if they just aren't doing it to piss off Apple
. It's actually pretty smart, who better to keep people on PCs than those who know Macs best. Of course, I don't put much stock in these "Gurus", but whatever
.
Alright... we have a windows-mart! What do they make again? Oh yeah some zune thing. A whole store full of zunes and windoze 7. Should be a small store! Why don't they just setup street carts?
Does Microsoft really feel THAT threatened by Apple? I mean I'm all for friendly competition (if it even exists), but doesn't Apple have like
@valcron I have no idea what Apple is paying their store managers, but as an example:Say Apple pays 1.5 times the going industry rate for that level of position in a geographic area and has attracted the best talent in a given area. Microsoft comes in and says we'll pay 2 times the going rate and pay your moving expenses if you need to relocate. Plus we'll offer a bonus for every Apple retail associate you get to switch teams. There is nothing wrong with offering someone more money to come work for your company and they are targeting the right people to hire as the Apple staff will know their customers (people with software questions, in's and outs of upgrades, etc.) more than anyone they would hire away from the Best Buy or Walmart employee pool. BUT, I am a little concerned that Microsoft is opening these stores, choosing locations and now this with the job offers as a way to derail the Apple retail business. They may be going down a road where they are willingly going to throw a bunch of money away and run the stores at a big loss if needed to to accomplish it. So I would be concerned for the future if I was an Apple employee, and wonder if this is meant to be a permanent thing or just Microsoft trying to strip the ranks of Apples retail business then dump them down the road.
Thank you for re-iterating the entire point of my post. There was nothing wrong with Microsoft for doing it and its Apples fault if they can't keep their employees. Not sure where you thought i said something different