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Bing Beats Yahoo! to Be #2 U.S. Search Engine

By - Source: Tom's Hardware US | B 46 comments

Microsoft's revamped search engine has been a real success. Showing consistent growth since it launched in June of last year, Bing has been slowly gaining on rival Yahoo!. Now, the Microsoft search engine was overtaken Yahoo! in the U.S. search market.

Nielsen reports that last month, Bing overtook Yahoo! for the first time, with a search market share of 13.9 percent to Yahoo!'s 13.1 percent. Though it's definitely a win for Microsoft, we don’t imagine Yahoo! will be too upset. CEO Carol Bartz has said in the past that Yahoo! is not a search company and more recently, the company signed a deal with Microsoft that involves Microsoft technology powering Yahoo! search. Reuters reports that if you combine Bing-powered search, Microsoft accounts for 26 percent of the search market.

Google continues to lead with 65 percent of the U.S. search market.

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  • 21 Hide
    Onus , September 15, 2010 8:09 PM
    I cannot help but think that amidst Google, Microsoft, and whoever else is nibbling at them, Yahoo is slowly fading into irrelevance.
  • 20 Hide
    DJ-of-E , September 15, 2010 8:05 PM
    I, for one, welcome competition.
  • 18 Hide
    LORD_ORION , September 15, 2010 8:08 PM
    I don't understand... there are people who do not use google?
Other Comments
  • 20 Hide
    DJ-of-E , September 15, 2010 8:05 PM
    I, for one, welcome competition.
  • 5 Hide
    jimmysmitty , September 15, 2010 8:07 PM
    I am not suprised. Bing isn't that bad. Its a lot like Google and simple/fast. I actually like the Bing image search a bit better than Googles.

    But most people are used to Google so it would be tough for Bing to beat Google. If anything it will suck away some Googlers.
  • 18 Hide
    LORD_ORION , September 15, 2010 8:08 PM
    I don't understand... there are people who do not use google?
  • 21 Hide
    Onus , September 15, 2010 8:09 PM
    I cannot help but think that amidst Google, Microsoft, and whoever else is nibbling at them, Yahoo is slowly fading into irrelevance.
  • 5 Hide
    DjEaZy , September 15, 2010 8:10 PM
    DJ-of-EI, for one, welcome competition.

    ... yeah... now two compete for more of your private information...
  • -3 Hide
    jednx01 , September 15, 2010 8:12 PM
    Meanwhile, Google still dominates the search engine market.... haha
  • -8 Hide
    cronik93 , September 15, 2010 8:20 PM
    Google is better anyway.

  • 5 Hide
    ricardok , September 15, 2010 8:28 PM
    I won't stop using Google so soon. Bing doesn't offer the results quality of Google yet.
  • 8 Hide
    tsnorquist , September 15, 2010 8:31 PM
    Hang on, for some reason I remember reading that Bing was powering Yahoo? Am I losing my mind already =(
  • -8 Hide
    cronik93 , September 15, 2010 8:40 PM
    We got some Bing users that like to rate comments low. Sorry you fall for Microsofts advertisements.

    I sure hope this doesn't end up like IBM and NetScape.
  • 11 Hide
    jjamess , September 15, 2010 8:46 PM
    The vast majority of Bing's success is the fact that it is now the default for Windows bases PC's. People are lazy and in some cases unaware that they can change to other search engines. Microsoft really does monopolize their position, but I can't say I wouldn't do the same in their position.
  • 4 Hide
    g00fysmiley , September 15, 2010 8:48 PM
    I have foudn myself using bing maps more than google maps.. other than that i just use google for searches. its fast. simple, and always gets me what i want bing is useful to but really its about the same results and i liek the google interface better
  • 3 Hide
    Stifle , September 15, 2010 8:54 PM
    I like how videos (clips) can be played back from the search page, as well as how the images were returned in a block format, much more information at once. But Google has already copied one of those features...
  • 0 Hide
    zjuice , September 15, 2010 9:15 PM
    Bings maps are more up-to-dated then google maps in my area. +1 to M$
  • 3 Hide
    bv90andy , September 15, 2010 9:40 PM
    isn't yahoo search powered by bing?
  • 0 Hide
    Bolbi , September 15, 2010 9:44 PM
    Plus, Bing has the pretty homepage pictures... Even though Google is still my default search engine, I love using those Bing Win7 themes Microsoft releases every so often.
  • 1 Hide
    gm0n3y , September 15, 2010 10:18 PM
    So Yahoo is just a content company now (news, stocks, etc)? Without their search portal driving people to their site, how are they going to compete? A couple of years ago Yahoo news/stocks used to come up all the time when searching, now it seems like Yahoo Answers is the only time I ever see their brand. Do they own any other useful companies/sites/products?
  • 0 Hide
    gmarsack , September 15, 2010 10:44 PM
    Who uses Yahoo? That's like some using Excite or Alta Vista... I don't think I've even gone to Yahoo's website in like 10 years. I can't imagine how bad of a search engine it is. ;) 
  • 1 Hide
    eyefinity , September 15, 2010 10:50 PM
    Bing = Microsoft = inherintly corrupt.
  • 0 Hide
    thechief73 , September 15, 2010 10:58 PM
    Good for Microsoft, and if they power Yahoo now, shouldn't these comparisons be just between Bing vs. Google anyways?

    Also, way to just give up Yahoo. All your constant sub-par homepage layout changes and annoying adds that pop-up across half the sceen, along with 20 others pasted all over were finally the death of your search engine. Oh and lets not forget less than stellar search results.
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