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MSFT Edits Laptop Hunter Ad at Apple's Request

By - Source: Tom's Hardware US | B 89 comments

Microsoft has changed one of its Laptop Hunters commercials leading to speculation that the edits were made at the request of Apple.

One of the big stories to come out of Microsoft's Partners Conference in New Orleans last week was the fact that the company's Chief Operating Officer Kevin Turner told attendees that a representative for Apple's legal team had called him and asked that the company stop airing the Laptop Hunters series of TV spots.

Turner called it the single greatest phone call of his life and said that rather than stopping them, Microsoft was going to keep running them and running them and running them. However, it seems Microsoft has actually tweaked the advertisements a little in order to better reflect Apple's prices.

The reason Apple wanted the ads off the air was because it had since dropped its prices. Understandably, it didn't want potential customers thinking its laptops were more expensive than they actually were. AdAge today reports that Microsoft has edited at least one of the adverts in which a girl named Lauren (not red-headed Lauren, but the blonde Lauren) stated that a specific model of MacBook was $2,000 before you added anything on.

In the original, Lauren's mother went on to ask, "Why would you pay twice the price?" to which Lauren answered, "I wouldn't." It seems Microsoft has edited out that whole segment and replaced it with Lauren's declaration of, "It seems like you pay a lot for the brand..."

Microsoft has removed the old version of the video and replaced it with the new, edited version. Check it out below.

Lauren and Sue Buy a Dell XPS 13

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Top Comments
  • 23 Hide
    Aoster87 , July 24, 2009 6:37 PM
    Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.
  • 23 Hide
    dman3k , July 24, 2009 7:23 PM
    son_of_the_kissif you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?

    This myth has been busted many times. Do we have to do this again?

    Let's use the MacBook's cheapest offering for example.

    http://www.apple.com/macbookpro/specs-13inch.html

    http://shop.lenovo.com/SEUILibrary/controller/e/web/LenovoPortal/en_US/catalog.workflow:category.details?current-catalog-id=12F0696583E04D86B9B79B0FEC01C087¤t-category-id=8EFAD587E2724C6D8A32A8D5048982CF

    Oh, and Lenovo regular has extra coupon code discounts. Last week, these Lenovo offerings had an extra $160 discount on top of the online discount.

    Oh, it hurts, doesn't it, Apple fanbois?
  • 22 Hide
    compulsionnra , July 24, 2009 6:48 PM
    aoster87Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.


    I also loathe those commercials. They are pretty much entirely lies or distorted statements.
Other Comments
  • 10 Hide
    dman3k , July 24, 2009 6:35 PM
    Ha, so it's true after all!

    Boycott Apple and Foxconn!
  • 23 Hide
    Aoster87 , July 24, 2009 6:37 PM
    Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.
  • 14 Hide
    jerther , July 24, 2009 6:38 PM
    Quote:
    "It seems like you pay a lot for the brand..."

    Which is, IMHO, not false at all... and an even better statement than the previous one :) 
  • -5 Hide
    IronRyan21 , July 24, 2009 6:39 PM
    Dude its a Dell!!!!
  • -3 Hide
    Upendra09 , July 24, 2009 6:46 PM
    Dell sucks!!!
  • 22 Hide
    compulsionnra , July 24, 2009 6:48 PM
    aoster87Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.


    I also loathe those commercials. They are pretty much entirely lies or distorted statements.
  • 9 Hide
    eddieroolz , July 24, 2009 6:53 PM
    aoster87Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.


    +1
  • -4 Hide
    christop , July 24, 2009 6:54 PM
    Dell sucks
  • 23 Hide
    dman3k , July 24, 2009 7:23 PM
    son_of_the_kissif you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?

    This myth has been busted many times. Do we have to do this again?

    Let's use the MacBook's cheapest offering for example.

    http://www.apple.com/macbookpro/specs-13inch.html

    http://shop.lenovo.com/SEUILibrary/controller/e/web/LenovoPortal/en_US/catalog.workflow:category.details?current-catalog-id=12F0696583E04D86B9B79B0FEC01C087¤t-category-id=8EFAD587E2724C6D8A32A8D5048982CF

    Oh, and Lenovo regular has extra coupon code discounts. Last week, these Lenovo offerings had an extra $160 discount on top of the online discount.

    Oh, it hurts, doesn't it, Apple fanbois?
  • 3 Hide
    ben850 , July 24, 2009 7:27 PM
    rule 31 on Lauren
  • 7 Hide
    lowguppy , July 24, 2009 7:30 PM
    son_of_the_kissrealize that macs don't have system crashes as often, and if you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?

    This is patently false. I won't defend big name PC manufacturers, but Apple charges a pretty obscene premium to have its Logo and OS on a system. I've compared prices on Mac Pros for example, the gap is huge (when you can actually get info like MoBo model)
  • 14 Hide
    rwpritchett , July 24, 2009 7:51 PM
    son_of_the_kissmight be true, but the macs of today will not have the problem of not being able to use anymore than 2 Tb of memory. besides, if PCs notebooks are that much better why is it that so many things are done on macs instead of PCs


    That’s not entirely true. Windows based PC’s can use much more than 2TB. The 2TB limit only applies to partitions which have the MBR. Who in their right mind would ever install the OS on a 2TB partition?

    Please give examples of what things are done on Macs that are not done on PCs to a greater extent. With +90% market share, the world runs on Windows.

  • 3 Hide
    mindless728 , July 24, 2009 7:54 PM
    ben850rule 31 on Lauren

    btw, its rule 34
  • 15 Hide
    Sicundercover , July 24, 2009 8:00 PM
    son_of_the_kissmight be true, but the macs of today will not have the problem of not being able to use anymore than 2 Tb of memory. besides, if PCs notebooks are that much better why is it that so many things are done on macs instead of PCs


    Its called a great Marketing Department and what are these so many things that are done on MACs INSTEAD of PC's because it sure isnt multi media. Apple lost a huge chunk of that years ago.

    You cant even get 3d Studio Max for the Mac and ZBrush and Autodesk Maya just finally came out with a version for Macs, Adobe also hasnt released a version of Photoshop that can use more then 4GB of RAM for OSX but they put a priority on releasing it for Windows. So why would Adobe do that? A bigger market is the answer.

    BTW, Whats the best Graphics Configuration you can get on a Mac Pro right now today? 4x NVidia Geforce GT 120's (which is a renamed 9500GT)or one ATI Radeon HD 4870. Certainly not the best for Multimedia.

    I really love the MAC fan boys, their retorts always lack any real knowledge of the hardware involved.
  • -8 Hide
    son_of_the_kiss , July 24, 2009 8:13 PM
    sicundercoverIts called a great Marketing Department and what are these so many things that are done on MACs INSTEAD of PC's because it sure isnt multi media. Apple lost a huge chunk of that years ago. You cant even get 3d Studio Max for the Mac and ZBrush and Autodesk Maya just finally came out with a version for Macs, Adobe also hasnt released a version of Photoshop that can use more then 4GB of RAM for OSX but they put a priority on releasing it for Windows. So why would Adobe do that? A bigger market is the answer. BTW, Whats the best Graphics Configuration you can get on a Mac Pro right now today? 4x NVidia Geforce GT 120's (which is a renamed 9500GT)or one ATI Radeon HD 4870. Certainly not the best for Multimedia.I really love the MAC fan boys, their retorts always lack any real knowledge of the hardware involved.


    not all people use computers to watch stuff, there is actual computing going on. read the other posts. as far as benchmarking goes, Apple optimize everything they release so you don't need to clock your system so that it can do what it's supposed to do besides most if not all software built for the PC is 32 bit which never use all 4Gb of RAM, only 64 bit systems are capable of that and last time i checked only Apple and some Linux distributions use 64 bit as the base of operations. and i'm a computer engineering student.
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