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MSFT Edits Laptop Hunter Ad at Apple's Request

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2:11 PM - July 24, 2009 by Jane McEntegart

Microsoft has changed one of its Laptop Hunters commercials leading to speculation that the edits were made at the request of Apple.

One of the big stories to come out of Microsoft's Partners Conference in New Orleans last week was the fact that the company's Chief Operating Officer Kevin Turner told attendees that a representative for Apple's legal team had called him and asked that the company stop airing the Laptop Hunters series of TV spots.

Turner called it the single greatest phone call of his life and said that rather than stopping them, Microsoft was going to keep running them and running them and running them. However, it seems Microsoft has actually tweaked the advertisements a little in order to better reflect Apple's prices.

The reason Apple wanted the ads off the air was because it had since dropped its prices. Understandably, it didn't want potential customers thinking its laptops were more expensive than they actually were. AdAge today reports that Microsoft has edited at least one of the adverts in which a girl named Lauren (not red-headed Lauren, but the blonde Lauren) stated that a specific model of MacBook was $2,000 before you added anything on.

In the original, Lauren's mother went on to ask, "Why would you pay twice the price?" to which Lauren answered, "I wouldn't." It seems Microsoft has edited out that whole segment and replaced it with Lauren's declaration of, "It seems like you pay a lot for the brand..."

Microsoft has removed the old version of the video and replaced it with the new, edited version. Check it out below.

Lauren and Sue Buy a Dell XPS 13

Source : Tom's Hardware US

Talkback
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dman3k 07/24/2009 8:35 PM
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-10+

Ha, so it's true after all!

Boycott Apple and Foxconn!

aoster87 07/24/2009 8:37 PM
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-20+

Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.

Jerther 07/24/2009 8:38 PM
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-14+

Quote :"It seems like you pay a lot for the brand..."

Which is, IMHO, not false at all... and an even better statement than the previous one :)

IronRyan21 07/24/2009 8:39 PM
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Upendra09 07/24/2009 8:46 PM
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--3+

Dell sucks!!!

compulsionnra 07/24/2009 8:48 PM
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-20+

aoster87 :
Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.



I also loathe those commercials. They are pretty much entirely lies or distorted statements.

eddieroolz 07/24/2009 8:53 PM
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-9+

aoster87 :
Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.



+1

christop 07/24/2009 8:54 PM
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son_of_the_kiss 07/24/2009 8:58 PM
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dman3k 07/24/2009 9:23 PM
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son_of_the_kiss :
if you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?


This myth has been busted many times. Do we have to do this again?

Let's use the MacBook's cheapest offering for example.

http://www.apple.com/macbookpro/specs-13inch.html

http://shop.lenovo.com/SEUILibrary [...] D5048982CF

Oh, and Lenovo regular has extra coupon code discounts. Last week, these Lenovo offerings had an extra $160 discount on top of the online discount.

Oh, it hurts, doesn't it, Apple fanbois?

ben850 07/24/2009 9:27 PM
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-3+

rule 31 on Lauren

lowguppy 07/24/2009 9:30 PM
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son_of_the_kiss :
realize that macs don't have system crashes as often, and if you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?


This is patently false. I won't defend big name PC manufacturers, but Apple charges a pretty obscene premium to have its Logo and OS on a system. I've compared prices on Mac Pros for example, the gap is huge (when you can actually get info like MoBo model)

son_of_the_kiss 07/24/2009 9:40 PM
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son_of_the_kiss 07/24/2009 9:45 PM
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rwpritchett 07/24/2009 9:51 PM
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-14+

son_of_the_kiss :
might be true, but the macs of today will not have the problem of not being able to use anymore than 2 Tb of memory. besides, if PCs notebooks are that much better why is it that so many things are done on macs instead of PCs



That’s not entirely true. Windows based PC’s can use much more than 2TB. The 2TB limit only applies to partitions which have the MBR. Who in their right mind would ever install the OS on a 2TB partition?

Please give examples of what things are done on Macs that are not done on PCs to a greater extent. With +90% market share, the world runs on Windows.

mindless728 07/24/2009 9:54 PM
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-3+

ben850 :
rule 31 on Lauren


btw, its rule 34

son_of_the_kiss 07/24/2009 9:55 PM
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son_of_the_kiss 07/24/2009 9:58 PM
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sicundercover 07/24/2009 10:00 PM
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-15+

son_of_the_kiss :
might be true, but the macs of today will not have the problem of not being able to use anymore than 2 Tb of memory. besides, if PCs notebooks are that much better why is it that so many things are done on macs instead of PCs



Its called a great Marketing Department and what are these so many things that are done on MACs INSTEAD of PC's because it sure isnt multi media. Apple lost a huge chunk of that years ago.

You cant even get 3d Studio Max for the Mac and ZBrush and Autodesk Maya just finally came out with a version for Macs, Adobe also hasnt released a version of Photoshop that can use more then 4GB of RAM for OSX but they put a priority on releasing it for Windows. So why would Adobe do that? A bigger market is the answer.

BTW, Whats the best Graphics Configuration you can get on a Mac Pro right now today? 4x NVidia Geforce GT 120's (which is a renamed 9500GT)or one ATI Radeon HD 4870. Certainly not the best for Multimedia.

I really love the MAC fan boys, their retorts always lack any real knowledge of the hardware involved.

son_of_the_kiss 07/24/2009 10:13 PM
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mactruck 07/24/2009 10:14 PM
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-7+

son_of_the_kiss :
the world does not run on windows, the internet itself is Linux. let's see, Bill Gate's house was designed on a mac (i find this ironic), a lot of computer modeling -mainly hypercars- are done on macs, and last time i checked (as bad as vista is) vista runs better on a mac.



You are out of your mind. How in the wide world of sports can Vista run better on a Mac? The hardware in PCs and Macs is IDENTICAL so you have just proven how utterly biased you are. Go worship Steve Jobs on your own time and stop trolling.

son_of_the_kiss 07/24/2009 10:15 PM
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son_of_the_kiss 07/24/2009 10:20 PM
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dman3k 07/24/2009 10:28 PM
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son_of_the_kiss :
please note the fact that most of the stuff that little mac has inside are built so that it works for the consumer.

You mean that Lenovo's LED-backlit screen isn't built for consumers?

Get over it! The only things different from a Mac to a "PC" are the Operating System and the motherboard bios which lock the system to only be able to use Apple-licensed hardware.

Tell me how else Foxconn Mobo for the Apple is different from a Foxconn Mobo for the general PC. Tell me how else an Intel processor for the Apple functions differently than on a general PC. Tell how a NVIDIA GeForce 9400M is different for a Mac than it is for a general PC. Tell me how Crucial's RAM modules on a Apple are different than its modules on a general PC. Tell me!

We can go all day at this and you will never win. Face it, Apple charges more for a license and a logo. It's a marketing SCAM!

deathblooms2k1 07/24/2009 10:32 PM
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son_of_the_kiss :
it was proven in a magazine like last year, i can't recall the name of it, but i'm pretty sure it's still floating around on the tubes. and yes i am out of my mind, i pay the premium so that i don't have to worry about the fact that in about 3 years my computer will not be able to run some of the more advanced software because my manufacturer refuses to publish firmware upgrades till 70% of their consumers complain about it



Instead your manufacturer just deletes the posts of people posting problems, so they look like they don't even exist. It just works!

Personally I think this whole situation is great. Mac provides competition to keep Microsoft honest, and Microsoft has exposed Mac for having overpriced hardware to which they have subsequently dropped the price on. We the consumers reap the benefits.

son_of_the_kiss 07/24/2009 10:37 PM
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son_of_the_kiss 07/24/2009 10:40 PM
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mrkenan 07/24/2009 10:40 PM
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--3+

sicundercover :
BTW, Whats the best Graphics Configuration you can get on a Mac Pro right now today? 4x NVidia Geforce GT 120's (which is a renamed 9500GT)or one ATI Radeon HD 4870. Certainly not the best for Multimedia.



You can actually get a GTX 285 for the Mac Pro or a Quadro FX 4800. Those are what I would call "decent" cards. You can't get one in a configured system but you can get them aftermarket.

son_of_the_kiss 07/24/2009 10:42 PM
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son_of_the_kiss 07/24/2009 10:45 PM
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son_of_the_kiss 07/24/2009 10:46 PM
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