Microsoft Aims to Sell Millions Of Surface Tablets in 1st Year

Microsoft surprised everyone when it unveiled two own-brand Surface tablets last month. Since then, it's become quite clear that Microsoft has invested an awful lot of time and money into the project and isn't playing around. So, just how well is Microsoft expecting the Surface to do?

According to Mary Jo Foley, Microsoft told attendees at Worldwide Partner Keynote in Toronto that the company expects to sell several million Surface units in the next year. "I actually thought I heard Ballmer say 'a few millions,' with an 's,'" Foley wrote on her All About Microsoft Blog.

The fact that Microsoft is so ambitious is no surprise. After all, the company took a pretty big risk with its hardware partners in developing its own device. Since the company unveiled the Surface, many have been asking if Microsoft has lost faith in its partners. Another theory is that it was trying to give them an incentive to get to work on better devices of their own. And, now that the company has taken this step with tablets, there's questions as to whether they'll make the same move with Windows Phone. Steve Ballmer has said the company is concentrating on Surface for now, but didn't rule out the possibility of a Microsoft-brand Windows Phone.

Foley believes such lofty ambitions tell us that Microsoft is firmly in the hardware business and doesn't plan to go anywhere anytime soon. Of course, the company is no stranger to hardware, already manufacturing the likes of the Xbox, a plethora of mice and keyboards, and, at one point, the Zune. Still, it will be interesting to see how Redmond does with tablets. And who knows, if things go well with the surface, the company may build a phone, too.

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  • internetlad
    I, for one, Think that this has been M$ plan all along, and honestly it's a good plan. Win8 is obviously geared towards non-traditional use (IE tablets and touchscreens over desktops.) and Win8, while being obviously bashed by many people on the home desktop marketplace, is pretty damn slick on a good tablet (If you've used Win8 for any extended amount of time on a Samsung Slate or the like, you'll know what i'm talking about.)

    The big thing is the functionality. You're not paying for a stripped down, angry birds playing iOS platform, this is a full fledged OS we're talking about, for better and worse. Taking your MS office on the go in a proper, familiar platform, people will enjoy. Getting a malware infection and having to figure out how to reformat your tablet? Ehhhh. . . not so much.

    Although i'm not exactly "excited" about the tablet craze upcoming and current, It will be interesting to see how this plays out. Tablets don't have the horsepower I expect to do what I want to do, but I might end up with one to remote into my home PC for when i'm on the go, that IS a tantalizing thought.


    In the end, it will come down to functionality (which is lacking in iOS) Stability (which is often lacking in early MS OS builds, think vista.) and having the proper hardware for the job. With M$ putting out the hardware, they control all 3 of those factors and it's all on them, for better or worse.
    20
  • Other Comments
  • kartu
    Chinese plan to sell 50 million per month.
    So selling millions annually doesn't sound as much.
    8
  • DjEaZy
    ... dream on..
    -6
  • internetlad
    I, for one, Think that this has been M$ plan all along, and honestly it's a good plan. Win8 is obviously geared towards non-traditional use (IE tablets and touchscreens over desktops.) and Win8, while being obviously bashed by many people on the home desktop marketplace, is pretty damn slick on a good tablet (If you've used Win8 for any extended amount of time on a Samsung Slate or the like, you'll know what i'm talking about.)

    The big thing is the functionality. You're not paying for a stripped down, angry birds playing iOS platform, this is a full fledged OS we're talking about, for better and worse. Taking your MS office on the go in a proper, familiar platform, people will enjoy. Getting a malware infection and having to figure out how to reformat your tablet? Ehhhh. . . not so much.

    Although i'm not exactly "excited" about the tablet craze upcoming and current, It will be interesting to see how this plays out. Tablets don't have the horsepower I expect to do what I want to do, but I might end up with one to remote into my home PC for when i'm on the go, that IS a tantalizing thought.


    In the end, it will come down to functionality (which is lacking in iOS) Stability (which is often lacking in early MS OS builds, think vista.) and having the proper hardware for the job. With M$ putting out the hardware, they control all 3 of those factors and it's all on them, for better or worse.
    20