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Modern Warfare 3 Rakes It In: $400 Million in 24 Hours

by - source: BGR

Call of Duty scores a hat-trick for Activision.

This past weekend, it seemed like all anyone could talk about was Skyrim and how amazing the game is. Still, Skyrim is not the only title that has gamers whipped into a frenzy as of late. Call of Duty: Modern Warfare 3 is also doing pretty well for itself, pulling in an astonishing $400 million in the first day of British and American sales.

Activision on Friday announced that Modern Warfare 3, which launched last Wednesday, had broken records to become the biggest entertainment launch ever with an estimated sell-through of more than 6.5 million units in North America and the United Kingdom.

This marks the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (again, U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO of Activision Blizzard. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."

Did you buy MW3 on launch day? Let us know in the comments below!

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pooflinger1 11/14/2011 5:08 PM
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-20+

Did not, and will not buy it. I do not see why I should spend money on what is really just CoD4.3. BF3 got my money.

Goldengoose 11/14/2011 5:08 PM
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-19+

Worn out franchise strikes again!

SingeMagique 11/14/2011 5:12 PM
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-11+

I enjoyed the campaign for MW2, but was left unimpressed by the frantic, arcade style online play. BF3 provides a much more enjoyable multiplayer experience, in my opinion, and was, instead of MW3, what I chose to buy.

Theonlydz 11/14/2011 5:12 PM
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-20+

Most expensive DLC you can buy.

ricdiculus 11/14/2011 5:14 PM
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Anonymous 11/14/2011 5:14 PM
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upgrade_1977 11/14/2011 5:16 PM
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-5+

BF3 "shipped" 10,000,000 units it's first day, multiplied by $59.00 = 590 Million...

So.. How is that breaking records?

Anonymous 11/14/2011 5:16 PM
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--1+

and yet it has already gotten hacked to death for online play, the vac system is easily overcome, and the dev's or the company don't even care to make a enjoyable online experience..same crap in a different wrapper and the dense population will still buy it thinking it will be different....

commandersozo 11/14/2011 5:16 PM
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--1+

I've played some multiplayer, it was like MW2 except all patched up. It seems you still can't do splitscreen system link, like Halo has been doing for years. I'll never buy a game by Activision, and Bobby Kotick is the gaming anti-Christ. Peace out.

lenell86 11/14/2011 5:17 PM
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-18+

6.5 mil noobs

upgrade_1977 11/14/2011 5:17 PM
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-12+

I have BF3, :D, no need to buy any other FPS for at least a few years....

greghome 11/14/2011 5:18 PM
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-18+

Quote :Did you buy MW3 on launch day? Let us know in the comments below


I didn't even bother pirating it, that's how much I think the franchise has sunk......

Quote :had broken records to become the biggest entertainment launch ever with an estimated sell-through of more than 6.5 million


although thew activision zealots are plentiful, I'll put my money on GTA V beating it's sale.

Quote :Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row


There has never been another entertainment franchise that has milked so much money with so little effort from developers three years in a row


Quote :Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."


but beat yoda........you shall not

inzone 11/14/2011 5:19 PM
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upgrade_1977 11/14/2011 5:19 PM
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-14+

Seems like every game breaks records, depending on "How" you look at the sales.

molo9000 11/14/2011 5:20 PM
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-9+

Why are people so stupid? 60bucks for the exact same game every 12 months....

I would probably buy Black Ops if they reduced the price to 15-20bucks. I know it's shallow and stupid, but it's still fun in a fast-food kind of way.

Lonecontrol 11/14/2011 5:22 PM
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Parsian 11/14/2011 5:23 PM
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-18+

i wonder if the Apple users overlap with with COD players... Both are getting milked and they have no clue...

STravis 11/14/2011 5:25 PM
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-3+

That's some pretty amazing numbers...how much did the game cost to produce?

spookie 11/14/2011 5:26 PM
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-18+

upgrade_1977 :
BF3 "shipped" 10,000,000 units it's first day, multiplied by $59.00 = 590 Million... So.. How is that breaking records?


Shipping and selling are two different things!!

Yuka 11/14/2011 5:28 PM
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-2+

Waiting for a cheap copy at Steam 8)

Cheers!

darkchazz 11/14/2011 5:28 PM
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-13+

It's the same crap that's been going on since mw1 and mw2 , repackaged into a new $60 game when it really should be no more than a $20 dlc for mw2....
I mean, it plays exactly like mw2 , they recycled lots of weapons, animations, models, buildings, textures, sounds, and even the menus from the previous mw games..
The engine is terribly dated, for a AAA 2011 game this is unusual, it looks like a game from 2007.

The singleplayer is boring, 3 hour cliche linear corridor over-the-top Michael bay style with explosions every few seconds to distract you from the poor visuals, the intense moments are either scripted events or cutscenes, and the story is forgettable near the end...
The multiplayer is exactly like mw2 but with a few extra modes, the maps are like little mazes; there are always walls a few meters between you and no open areas, all you do is run run die-> run run shoot die , the spawn system is still broken you spawn with enemies behind you and such, they still have the overpowered killstreaks and perks that give people an advantage over one another, the tactical nuke from mw2 has been replaced with another game ruining killstreak..

What a waste of money and another cash-in for activision , better save your hard earned money for better games like skyrim and BF3.

DroKing 11/14/2011 5:53 PM
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-2+

LOL izombies for stupid apple fans. I need to come up with a name for stupid cod fans.

Anonymous 11/14/2011 5:58 PM
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-0+

oh dear!
the marios of the Pc

vertigo_2000 11/14/2011 6:02 PM
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-16+

I bought COD: MW and loved it. One of the better games I've played.
Then I bought COD: World at War and thought, "Hmm... very similar to the last one, just WW2 themed. Oh well, still fun!"
Then I bought COD: MW2 and thought, "Wow. I just bought the same game 3 times. Not as fun as the original."
Then they started advertising Black Ops and I thought, "There is no way in he*ll I'm buying the same game 4 times." Now COD: MW3 is out and there's no way I'm spending any $$$ on it.

mouse24 11/14/2011 6:03 PM
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-11+

I miss good games with good story lines, like Max Payne 1 + 2 and GTA VC

mayne92 11/14/2011 6:04 PM
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-5+

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories..."

I love it when game companies (and the entertainment industry as a whole) use piracy as the scapegoat for epic failed games (or movies, etc.) when it is simply that companies fail to provide anything noteworthy to spend money on; just because someone pirated something doesn't mean they were actually going to really buy it. Avatar for movies and BF3/MW3 for games are perfect examples of the fallacy that piracy is absolutely ruining the entertainment industry.

In speaking for movies go look at how many movies in the last 5 years sit in the top 10 of the top-grossing movies of all time - a chart that has been established for well since the 70s. While I'm sure piracy puts some dent on overall revenue...when I hear stories such as this one it raises some serious doubt

borisof007 11/14/2011 6:10 PM
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mouse24 11/14/2011 6:13 PM
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officeguy 11/14/2011 6:20 PM
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--2+

I wonder how many wished they never gotten it after they played it? Side note: That that include the stolen copies as well, hmmmmm?

officeguy 11/14/2011 6:24 PM
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hoof_hearted 11/14/2011 6:24 PM
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-9+

I got Skyrim.

BF3 = (No Steam, only Origin)
MW3 = (Been there done that)


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