Call of Duty scores a hat-trick for Activision.
This past weekend, it seemed like all anyone could talk about was Skyrim and how amazing the game is. Still, Skyrim is not the only title that has gamers whipped into a frenzy as of late. Call of Duty: Modern Warfare 3 is also doing pretty well for itself, pulling in an astonishing $400 million in the first day of British and American sales.
Activision on Friday announced that Modern Warfare 3, which launched last Wednesday, had broken records to become the biggest entertainment launch ever with an estimated sell-through of more than 6.5 million units in North America and the United Kingdom.
This marks the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (again, U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO of Activision Blizzard. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."
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