Mojang is the perfect definition of "indie." The studio came out of nowhere and produced a PC game that's become so popular, that it's help reinvigorate the stagnant platform. Minecraft is not only innovative, but it's extremely "lite" and can be enjoyed by gamers of all ages. Even more, it's a pure independent title, meaning there's no publisher involved to steer the game towards a more lucrative route.
That said, it's understandable why Minecraft creator and Mojang founder Markus "Notch" Persson gets a little annoyed when big publishers use the "indie" term. Notch, along with many other developers, is currently lashing out at "publicly-held mega-publisher" Electronic Arts for launching a bundle of games called the "EA Indie Bundle" on Valve's Steam platform.
"EA releases an 'indie bundle'? That's not how that works, EA," Notch complained via Twitter. "Stop attempting to ruin everything, you bunch of cynical bastards. Indies are saving gaming. EA is methodically destroying it. The games in the bundle are good, I'm not questioning them. I'm questioning EA."
Other developers claim that EA is trying to cash in on a grassroots term given how independent games have turned the PC gaming industry around. However the bundle itself does contain titles from independent studios whose games have been published by the company including DeathSpank and DeathSpank: Thongs of Virtue from Hothead Games, Gatling Gears from Vanguard Games, Shank and Shank 2 from Klei Entertainment and Warp from Trapdoor Inc.
So then what's the big deal? With huge publishers like EA using the "indie" label, it lowers the meaning behind the term -- at least, that's what developers seemingly think. "We're simply going to have to come up with a NEW word for 'indie.' One that's clearly-defined and THE MAN can't take away from us," mused Size Five's Dan Marshall. "Let's gather some indies together for a quick 'AAA Bundle,' then we're square."
Still, many developers don't see a problem with the EA "indie" bundle. They point out that the titles are developed by independent studios, but just published by the EA Partners label. But given that Mojang saw success without the help of a publisher, their view of "indie" may be a bit more down to earth than EA, hence the hostility.