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Reports Say Mobo Prices Going Up 10%; Gigabyte Says Nope

By - Source: DigiTimes | B 20 comments

Sources claim that motherboard manufacturers are raising their prices by the end of 1Q12, but Gigabyte says that's not true -- at least on their part.

Unnamed industry sources said on Friday that motherboard manufacturers including Gigabyte are expected to raise their prices around 10-percent by the end of 1Q12. This increase is reportedly due to labor costs in China and an increase in the international price of copper. But Gigabyte refutes the claim, saying it has no plans to raise motherboard prices any time soon.

According to the sources, the minimum monthly wage in Beijing has increased 8.62-percent, moving up from CNY1,160 ($184 USD) to CNY1,260 on January 1, 2012. Shanghai also has pay raises in the works, adding 14.28-percent more in workers' pockets by raising their wage from CNY1,120 to CNY1,280 on April 1. Shenzhen has already raised its monthly wages 13.63-percent, increasing monthly worker income from CNY1,320 to CNY1,500 on February 1.

On the copper front, pricing has risen from less than $8,000 USD per metric ton before the 2012 Lunar New Year to $8,600 USD per metric ton. This is causing spikes in the cost of copper-clad laminates which in turn raise the production cost of motherboards.

Despite all this, Tim Handley, Gigabyte's Deputy Director of Motherboard Marketing, said that the company has no plans to raise its motherboard prices in the first half of 2012.

"We plan to go to market with future socket LGA 1155 models at the same price levels as our existing 6 series motherboards," he told Tom's Friday morning. "We are very encouraged and excited with the performance and feature enhancements that we’re seeing from next generation Intel platforms, however, our strategy is to make these available to our customers at the same price points as similar specification 6 series LGA 1155 models."

Motherboard prices reportedly saw a hike between 5- to 10-percent as of early 2011 due to increased material costs and the impact of labor shortages. Sources said prices rose again in April 2011 between 3- and 8-percent due to increased costs of many components stemming from the earthquake hitting northeastern Japan in March 2011.

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Top Comments
  • 17 Hide
    Anonymous , February 8, 2012 1:01 PM
    Not a problem for me if the workers are going to get better wages. :) 
  • 15 Hide
    Dyseman , February 8, 2012 1:51 PM
    psupanovaWho care's building your own PC is so 1990's.


    Well for you Gateway and HP Lovers like yourself, their motherboards will go up too. So it hits you as well.
Other Comments
  • 17 Hide
    Anonymous , February 8, 2012 1:01 PM
    Not a problem for me if the workers are going to get better wages. :) 
  • 8 Hide
    neiroatopelcc , February 8, 2012 1:03 PM
    My motherboard cost some 280 € in 2010 ... at that price point it really doesn't matter any more.
  • 1 Hide
    jtennison , February 8, 2012 1:22 PM
    Even if prices rise 10%, that won't stop me from buying a new motherboard when Ivy Bridge desktop CPUs and associated MB chips come out. :-))
  • 15 Hide
    Dyseman , February 8, 2012 1:51 PM
    psupanovaWho care's building your own PC is so 1990's.


    Well for you Gateway and HP Lovers like yourself, their motherboards will go up too. So it hits you as well.
  • -9 Hide
    psupanova , February 8, 2012 2:05 PM
    DysemanWell for you Gateway and HP Lovers like yourself, their motherboards will go up too. So it hits you as well.


    Gateway? HP? Buying a PC is so Noughties......
  • 0 Hide
    gsacks , February 8, 2012 2:22 PM
    How, Chinese labor is cheap. I hope their wages do go up.
  • 6 Hide
    dark_lord69 , February 8, 2012 2:23 PM
    psupanovaWho care's building your own PC is so 1990's.

    Yeah, sure you can buy prebuilt computers if you don't mind a poor combination of mediocre parts.


    YAY!! Gigabyte!!
    I always like them, I think my next mobo will be Gigabyte.
    (I'm not an ASROCK fan anymore.)
  • 6 Hide
    bloodymaze , February 8, 2012 2:34 PM
    And in other news: Foxconn reports prices increase 20%, due to mass negative media. 19% goes to apple, 1% to the workers :) 
  • 5 Hide
    dauntekong , February 8, 2012 2:35 PM
    psupanovaGateway? HP? Buying a PC is so Noughties......


    Let me guess, your not a PC... you're a Mac...
  • 1 Hide
    DRosencraft , February 8, 2012 2:46 PM
    This is a fairly good news article. Wages for workers going up, and a company somehow finding a way to do it without steep rises in the costs of their products. As long as Gigbyte isn't cutting corners somewhere, this sounds like great news. Now, if only the next AMD chipset would come out, I could buy the new board I've been putting off.
  • 4 Hide
    cmart332 , February 8, 2012 2:53 PM
    Copper was at 9630.0 $/t on 8/2/2011, 6860.5 on 10/5/2011 and was over 10k a year ago. These fluctuations over relatively short periods of time haven't lead to major price changes in mobos before (correct me if I'm wrong), and I don't see why they would going forward unless the unnamed source is projecting long term price increases in copper. If the price of copper is 21% less than it was a year ago the reported increase must be based purely on the wage increase (or something else we don't know about).
  • 0 Hide
    waethorn , February 8, 2012 3:03 PM
    dark_lord69Yeah, sure you can buy prebuilt computers if you don't mind a poor combination of mediocre parts.YAY!! Gigabyte!!I always like them, I think my next mobo will be Gigabyte.(I'm not an ASROCK fan anymore.)


    Gigabyte: Asrock price ranges with Asus reliability.

    Just FYI: that's meant as a compliment.

    I just wish they got their new models out faster than Asus. They still have no E-450 model board on the horizon, and the only Brazos model available is mini-ITX. Asus has more selection. I hate how Asus puts in angled SATA connectors along with angled cables. I hate those. Straight cables and plugs are the only way to go IMO. Most cases won't accomodate edge-mount angled connectors.
  • 1 Hide
    jdamon113 , February 8, 2012 3:08 PM
    with todays quility boards maybe there deserve the perk. I would rather them raise the item by a mere 10 percent then to cut back on quality

    even you gigabyte. My perfered board.
  • 1 Hide
    eyemaster , February 8, 2012 3:51 PM
    gsacksHow, Chinese labor is cheap. I hope their wages do go up.

    Saying something like this is ignorant. Their wages are a factored in with everything else. One dollar in China is not the same as 1$ in the US.
  • 0 Hide
    gm0n3y , February 8, 2012 6:55 PM
    psupanovaWho care's building your own PC is so 1990's.

    Troll successful.
  • 3 Hide
    warmon6 , February 8, 2012 7:32 PM
    psupanovaGateway? HP? Buying a PC is so Noughties......


    Even if your mac, it will still affect you.

    As for trolling, I got a friend that will love to meet you.




    (you were warned ;)  )
  • -3 Hide
    A Bad Day , February 8, 2012 9:15 PM
    What? Motherboard prices going up? Why don't those manufacturers slash wages and lower labor costs to combat the rising copper prices?! Screw the workers, I want to save $20!

    /sarcasm
  • 0 Hide
    doomtomb , February 9, 2012 1:34 AM
    I don't mind a marginal increase because motherboards provide a TON of functionality for the money.
  • 0 Hide
    nukemaster , February 9, 2012 1:58 AM
    My board(Maximus Gene-Z, great board for the price.) went from 170 to nearly 200 CAD. so yeah. I would still get it for that price anyway.