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Rumor: Google Wants Nexus 7 in Smartphone Format

By - Source: DigiTimes | B 12 comments

There are actually two reports regarding the next Nexus products, so we'll start with DigiTimes and its typical lineup of unnamed sources. It begins by reporting the obvious: Google and Microsoft plan to extend their respective Nexus and Surface lineups with smartphones. They'll also reportedly take different routes to get this accomplished.

On the Google front, sources claim the company wants to launch smartphones based on its Nexus 7 design. Naturally we're not going to see 7-inch smartphones, but instead see more than one vendor using the Nexus brand and the latest build of Android. These manufacturers will reportedly include Samsung Electronics, LG Electronics, Sony Mobile Communications, HTC and one other to complete the "Exclusive Five" (but not Motorola).

Android and Me is reporting something similar, and that the LG Optimus G Nexus will be one of the first in Google's multi-Nexus plan. The LG phone, along with the other Nexus devices, will ship with Android 4.2 which will reportedly be formally introduced in November at a co-event with LG. There's also talk that Andy Rubin may talk about the Nexus program at the AllThingsD: Dive into Mobile conference at the end of October (just in time for Windows 8 and Windows Phone 8 at that).

According to the rumor, Google will allow manufacturers to release smartphones with the Nexus brand as long as they adhere to strict standards: use Google's stock Android, secure 64 MB of memory for media streaming, and pack plenty of hardware to support Android 5.0 which is slated to launch in Fall 2013. However the Nexus program will allow manufacturers to use custom UI skins so that the phones aren't entirely identical.

Prior reports indicated that Google was taking this route because of the Motorola acquisition. Android partners were reportedly worried that Google would take preference over Motorola, and some even threatened to use their own OS or a heavily modified version of Android. To calm their fears, Google supposedly planned to offer the latest build of Android to five major partners first before anyone else. Now it appears that it's extending its Nexus branding as well instead of relying on one flagship Android product.

DigiTimes reports that this "exclusive" approach was found acceptable by brand players, indicating to them that Google planned to honor its word about not offering preferential treatment to Motorola. Android 4.1 "Jelly Bean" was actually the OS named in reports earlier this year, but now Android 4.2 is just around the corner, and so far its codenane is still up in the air (starts with a "k"). The Jelly Bean build currently features an easter egg revealing a candy cane -- this obviously doesn't really fit within Google's naming scheme.

On the Microsoft front, we've already heard the rumor that it's secretly working on a Windows Phone 8 device that will be launched in the first half of 2013. The company is reportedly working with Pegatron on the Surface-branded smartphone, setting the stage for the next wave of Windows Phone 8 devices. Unlike its Surface tablets, Microsoft reportedly doesn't want to compete with partners in the smartphone space at launch.

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  • 0 Hide
    house70 , October 4, 2012 10:27 PM
    We ALREADY knew this from far more informed sites.
    People can check the ACTUAL situation on AndroidCentral and other dedicated sites that keep them informed.
    It's not about Nexus 7; it's about making the NEXUS brand easily recognizable and giving all the manufacturers a fair chance at making their own version of Nexus device(s).
  • 0 Hide
    ben850 , October 4, 2012 10:35 PM
    All I want is stock Android support guaranteed for at LEAST 2 years without the OS being laggy, and I'll gladly jump ship to Android. Looks like my 4S contract couldn't expire at a more perfect time... hopefully.
  • 4 Hide
    joytech22 , October 4, 2012 10:54 PM
    ben850All I want is stock Android support guaranteed for at LEAST 2 years without the OS being laggy, and I'll gladly jump ship to Android. Looks like my 4S contract couldn't expire at a more perfect time... hopefully.


    You have that guarantee with any Nexus device, and are guaranteed the newest updates immediately (unless you are tied to a carrier or not on an unlocked device).
  • 0 Hide
    metamofo , October 4, 2012 11:25 PM
    *yawn* As highly unlikely as it is, wake me up when they start selling CDMA phones on their Google Play Store.
  • 3 Hide
    livebriand , October 4, 2012 11:31 PM
    Custom UI skins? Should that really be considered a Nexus then?
  • 3 Hide
    dalethepcman , October 4, 2012 11:57 PM
    metamofo*yawn* As highly unlikely as it is, wake me up when they start selling CDMA phones on their Google Play Store.

    That will never happen because CDMA is
    a.) localized to North America only and
    b.) become extinct courtesy of LTE

    So why would Google want to sell a flagship phone that only 300 million people could use, and they would have to use previous gen tech in?
  • -1 Hide
    dalethepcman , October 5, 2012 12:00 AM
    On a side note, I though they should team up with another company for android 4.2 and call is Android Krispy Kreme. :) 
  • 2 Hide
    samwelaye , October 5, 2012 12:13 AM
    livebriandCustom UI skins? Should that really be considered a Nexus then?

    I think what they mean is that its more like a different look, not a fundamental change in the way the OS works such as Sense or TouchWiz. Im thinking stylized windows etc. Basically NOTHING that can possibly need re-coding for every update in order to not slow down the update cycle of that given phone
  • 0 Hide
    Anonymous , October 5, 2012 12:20 AM
    I just want a phone with the latest updates, seriously. Here i am on android 4.0, when my friend have had a tablet with 4.1 for one month already. :( 
  • 1 Hide
    Anonymous , October 5, 2012 3:25 AM
    Please no Custom UI. The Nexus program is meant to be a developer device, pure Google, UI and all... Give the manufacturers an inch and the only true Android devices we will ever see will come from Motorola, which is what the OEMs are so scared about now...
  • 0 Hide
    hannibal , October 5, 2012 6:02 PM
    Quote:
    use Google's stock Android


    That is the most promising aspect of this release! It means that you can use standard Android upgrades on these phones and you don't have to wait normal phonemaker variant for long, long time and sometimes forever! So in the future if you want to have an Android phone with fast and regular software upgrades you just have to buy Nexus aproved phone. Very nice indeed! We just have to hope that those phones are good enough compared to normal Android phones. The caveat may be that phone makers will sell Nexus phones at higher price than their own Custom UI versions, because they will have less controll over them... I am hopefull but cautious at the same time.
    Custom scins are easier to handle, because thet are just front end graphics and does not add or chance any functinality of the product. Like skins in winamp, VLC and other programs that only shance the outlook of the product.
  • 0 Hide
    Anonymous , October 5, 2012 6:43 PM
    As long as the device doesn't have a crappy, washed-out LCD like the Nexus 7 ...