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European Carriers Hit Out at Nokia's Lumia Line

By - Source: Reuters | B 30 comments

European carrier say Nokia's line of Microsoft phones can't compete with offerings from Apple and Microsoft.

It's been a little over a year since Nokia announced plans to adopt Windows Phone, which was a major departure from the company's previous Symbian-only strategy. In the last 12 months, Nokia has launched a fistful of Windows-powered devices under the Lumia brand with offerings that range from the low-end Lumia 710 to the high-end Lumia 900. However, it seems European carriers aren't impressed with Nokia's efforts.

 

According to Reuters, mobile network operators in Europe have said Nokia's Lumia line isn't enough to stand up against the iPhone or Samsung's Galaxy devices. The news outlet cites four major European telecom providers as saying the Nokia Lumia phones aren't good enough to compete. One unnamed executive revealed: "No one comes into the store and asks for a Windows phone." Ouch. This same exec added that if the same Lumia hardware ran Android, the phones would be easier to sell.

Interestingly, it seems a lack of education is at least partly to blame. While the AT&T is mounting a huge marketing campaign for the Nokia Lumia 900 in the U.S., operators in Europe say Nokia and Microsoft need to put up more money for marketing the line.

"They either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither," one device chief told Reuters.

Another executive conceded that while phones are capable of "tons of cool things," people didn't really seem to know that. Someone else in the European telecoms industry is quoted as saying Nokia might do well to drop the price to 'get the phones out the door.'

When Nokia announced its Microsoft partnership last year it said it was committed to making Windows Phone its primary smartphone OS, so it's unlikely the company will be giving up on Windows Phone anytime soon. Do you think marketing is what the Lumia line is missing? Let us know your thoughts in the comments below!

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Top Comments
  • 16 Hide
    brett1042002 , April 17, 2012 6:51 PM
    I got to play around with a Lumia 900 in the ATT store this past weekend. My first time navigating a Windows phone. Pretty slick and simplistic OS. I was surprised how "smooth" it was when navigating the menus and opening/closing apps. Made my Atrix feel like a clunky turd. Pretty efficient OS for only having a single-core processor and 512MB RAM.

    I've gone from a iPhone to Android so far. I'm getting more and more interested in a Windows phone as time goes on. I could see it being my next upgrade later this year. Maybe by then the App Store will have grown a lot more.
  • 12 Hide
    pneumo , April 17, 2012 7:26 PM
    euhm...
    I don't know, but I have plenty of friends who are walking around with WP7 phones,
    people who previously owned iphones and android phones.
    All of them are happy with there switching.
    Maybe it has something to do with the fact that the lumia line is just out a couple of months,
    at least here in Belgium...
  • 10 Hide
    Anonymous , April 17, 2012 7:36 PM
    I don't trust that Reuters article. All the sources were unnamed.
Other Comments
    Display all 30 comments.
  • 7 Hide
    whyso , April 17, 2012 6:44 PM
    European carrier say Nokia's line of Microsoft phones can't compete with offerings from Apple and Microsoft.

    edit: Samgsung
  • 6 Hide
    madooo12 , April 17, 2012 6:48 PM
    whysoEuropean carrier say Nokia's line of Microsoft phones can't compete with offerings from Apple and Microsoft. edit: Samgsung

    you noted it before me, but I'm sure they meant google
  • 16 Hide
    brett1042002 , April 17, 2012 6:51 PM
    I got to play around with a Lumia 900 in the ATT store this past weekend. My first time navigating a Windows phone. Pretty slick and simplistic OS. I was surprised how "smooth" it was when navigating the menus and opening/closing apps. Made my Atrix feel like a clunky turd. Pretty efficient OS for only having a single-core processor and 512MB RAM.

    I've gone from a iPhone to Android so far. I'm getting more and more interested in a Windows phone as time goes on. I could see it being my next upgrade later this year. Maybe by then the App Store will have grown a lot more.
  • 2 Hide
    hannibal , April 17, 2012 7:10 PM
    http://www.dailytech.com/article.aspx?newsid=24421

    He seems to like Nokia 900...
  • -8 Hide
    beta tester , April 17, 2012 7:22 PM
    Nokia is collapsing.

    Its market share is plunging. Its share price is plunging. Ratings agency Moodys just downgraded it to almost junk. It can't break into the US phone market. And now Europe doesn't like its phones.
  • 12 Hide
    pneumo , April 17, 2012 7:26 PM
    euhm...
    I don't know, but I have plenty of friends who are walking around with WP7 phones,
    people who previously owned iphones and android phones.
    All of them are happy with there switching.
    Maybe it has something to do with the fact that the lumia line is just out a couple of months,
    at least here in Belgium...
  • 10 Hide
    Anonymous , April 17, 2012 7:36 PM
    I don't trust that Reuters article. All the sources were unnamed.
  • 3 Hide
    Mathos , April 17, 2012 8:01 PM
    Yeah same here... My upgrade on verizon is up right now. Been waiting to see what kind of Windows phone they will pick up. As of right now I'm looking at the Razr Maxx, but, if they come up with a windows phone equal to it, I'd probably be all over it.
  • -6 Hide
    freggo , April 17, 2012 8:17 PM
    The misleading headline giving the impression that the problem is with the Nokia hardware when the article then reveals it seems to be Microsoft's -me too- operating system.

    Is Tom's getting advertising $$ from Microsoft they don't wish to risk or is it just sloppy writing ?

  • 0 Hide
    __-_-_-__ , April 17, 2012 8:22 PM
    ancient news. Lumias have been available in european countries for more then 2 months ago
  • 9 Hide
    bystander , April 17, 2012 8:54 PM
    I'm intrigued by Windows Phone. I hope they are successful.
  • 2 Hide
    CaedenV , April 17, 2012 8:55 PM
    If I was willing to pay for a data plan (which I am not at this point) I would be all over a windows phone. My only complaint is that with the cheaper hardware the phones should cost less than other phones on the market. Quite simply, they are just as expensive, or more expensive. Sure they run just as fast as andorid and iOS on simpler hardware, but until that translates into cheaper prices they will never get anywhere.
    I think the main problem here is that Windows charges too much for the OS, and has too many specific requirements for the manufacturers which is why we see so few phones with the OS. I mean look at HTC! They have ~8 new Android phones every 6 months, but only a total of 2-3 wp7 phones. Sure, a lot of that is popularity/demand, but if Windows charged a little less, and opened up their platform a little then manufacturers would be all over it.
    Nokia is all Windows because all the execs there are old MS employees. Again, I like WP7, but if MS wants it to take off they are going to need more than one phone company to hock their product.

    that being said, I just saw a lumia 710 today for the first time. Very impressive for a base model phone. the 900 must be something special to see in person.
  • 4 Hide
    pneumo , April 17, 2012 9:02 PM
    I for one think it's a good thing there are so "little" WP7 phones out now.
    I absolutely hate that there are so many different htc's with only minor differences
  • 0 Hide
    bystander , April 17, 2012 9:05 PM
    CaedenVIf I was willing to pay for a data plan (which I am not at this point) I would be all over a windows phone. My only complaint is that with the cheaper hardware the phones should cost less than other phones on the market. Quite simply, they are just as expensive, or more expensive. Sure they run just as fast as andorid and iOS on simpler hardware, but until that translates into cheaper prices they will never get anywhere.I think the main problem here is that Windows charges too much for the OS, and has too many specific requirements for the manufacturers which is why we see so few phones with the OS. I mean look at HTC! They have ~8 new Android phones every 6 months, but only a total of 2-3 wp7 phones. Sure, a lot of that is popularity/demand, but if Windows charged a little less, and opened up their platform a little then manufacturers would be all over it.Nokia is all Windows because all the execs there are old MS employees. Again, I like WP7, but if MS wants it to take off they are going to need more than one phone company to hock their product.that being said, I just saw a lumia 710 today for the first time. Very impressive for a base model phone. the 900 must be something special to see in person.


    On another thread, it did show that the Lumia's cost more than the iPhone to make. While they may be cheaper on some of the hardware, they are more expensive in other areas, like the screen.

    It's a lot like houses in the USA. People want a fancy house, and developers know this, so they build with all the nice items in them, but to keep the costs down, they build it with the cheapest materials possible. So you get homes with great floor plans and great looking shapes, but they start to fall a part in 10 years.
  • 1 Hide
    g-thor , April 17, 2012 10:03 PM
    Yes, I think that marketing is at least part of what they are missing. MS needs to find a marketing firm that can bring an aura of "cool" to Nokia and Windows Phone 7 - and I don't mean the Seinfeld commercial bunch.

    Sadly, smart phones have become much more about 'cool' and less about what they can do. There is a good flow of positive feedback from those who have used WP 7 phones, but that doesn't sound as cool as 'We have 25 billion apps for our phone!' (Of course, 24.75 billion of those are of the fart app type, but that's not what counts.)

    My wife loves her iStuff, I like my Androids, but I'd like to play around with WP 7 to see what it's like. Too bad they won't just let me borrow one for a while. Maybe Windows 8 will give me an idea of how WP 7 works.
  • -4 Hide
    BWMerlin , April 17, 2012 10:44 PM
    They should of stuck with the N9 and MeeGo instead of going Windows only.
  • 1 Hide
    szaboaz , April 17, 2012 10:52 PM
    Nokia had a factory in Hungary, with 2300 people working there. They are closing and moving it to Asia now. They got ample marketing in the news.
  • 1 Hide
    alextheblue , April 18, 2012 12:55 AM
    CaedenVSure, a lot of that is popularity/demand, but if Windows charged a little less, and opened up their platform a little then manufacturers would be all over it.
    Open it up to whom? The manufacturers, so they can screw it up with their crappy UIs? The carriers, so they can load it up with non-removeable carrierware and bloatware? No thanks! I like the way WP7 is now, I especially like the fact that you can take a WP7 device and delete any preloaded apps.

    If Verizon finally gets a decent WP7 device I'm definitely going to check it out. I'm hoping in a few months that a variant of the Lumia 900 will make its way to VZW.
  • 1 Hide
    techy74 , April 18, 2012 1:36 AM
    Sounds like these phone carriers are a bit lazy. They dont want to market the products or train their staff. It sound slike they just want an easy: 'here is the lastes Iphone' or 'here is the droid phone with larger screen'. Both looksimilar.

    it should not be that hard to show customers all the great WP7 features and how easy iit is to use.
  • 0 Hide
    CKKwan , April 18, 2012 1:54 AM
    I have just tested out Lumia yesterday. My experience with Lumia:

    1. Market place is too small

    2. While the touch screen is smooth and responding, the Drawing Pad (especially the one for Chinese character input) is BAD. Not as responsive as those in Android. The sales girl kept on telling me please don't press, you have to touch very soft, you have never used a touch screen before...... :( 

    I would like to try GPS navigation, but unfortunately can't get it to work, because I am in door
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