Sign in with
Sign up | Sign in

Apple to Release Lion on USB in August

By - Source: Reuters | B 41 comments

Lion is coming to a USB stick near you.

Apple this week launched the newest version of its OS X operating system, Lion. The software debuted in Apple's Mac App Store and has already racked up a million downloads. However, downloading is not your only option; Apple is also releasing the new iteration of its OS on USB stick next month.

Costing $69, it's a full $40 more than the $29 users are paying for the download. Why is Apple selling the OS on USB and charging more than double the price? We can't say for sure, but we're betting it's got something to do with the fact that OS X Lion is a rather hefty download (almost 4GB) and not everyone has the speed or bandwidth to download it. Still, that doesn't completely excuse charging so much extra (Apple does need to cover costs for materials, shipping, handling, etc., but it can't be that much). Considering the month between digital and USB release, it would seem Apple is doing its best to push people towards the Mac App Store.

If you've got slow internet or a cap on your bandwidth and can't afford to fork out $70 (or don't want to) for OS X Lion, you can always lug your computer down to the local Apple Store and use its internet for your digital download.

Discuss
Display all 41 comments.
This thread is closed for comments
Top Comments
  • 11 Hide
    molo9000 , July 23, 2011 1:38 PM
    Quote:
    Why is Apple selling the OS on USB and charging more than double the price? We can't say for sure


    That's not too hard to figure out, is it?

    The Appstore version only works for people who already have 10.6 Snow Leopard.
    The USB version is also for people who still have 10.5 Leopard or 10.4 Tiger.

    This is probably also meant to reduce piracy. Since Apple doesn't bother with license keys, you can probably install the USB version on any Mac you come across.
  • 10 Hide
    tmax , July 23, 2011 3:44 PM
    I wish more software would be released on USB like PC games, Windows, even music, and movies. It's a good idea IMO.
Other Comments
  • 9 Hide
    andy5174 , July 23, 2011 10:46 AM
    Quote:
    Why is Apple selling the OS on USB and charging more than double the price?


    Because it is "APPLE"!
  • -4 Hide
    nebun , July 23, 2011 1:19 PM
    that's how they brag about their millions and billions of downloads
  • 11 Hide
    molo9000 , July 23, 2011 1:38 PM
    Quote:
    Why is Apple selling the OS on USB and charging more than double the price? We can't say for sure


    That's not too hard to figure out, is it?

    The Appstore version only works for people who already have 10.6 Snow Leopard.
    The USB version is also for people who still have 10.5 Leopard or 10.4 Tiger.

    This is probably also meant to reduce piracy. Since Apple doesn't bother with license keys, you can probably install the USB version on any Mac you come across.
  • -1 Hide
    Tuishimi , July 23, 2011 3:13 PM
    It's also nearly half of what I used to pay for their new OS releases on CD, then DVD. Not to mention I recently paid a heck of a lot more for a new Windows DVD.

    I downloaded it via app store for my wife and daughter's computers, but for people who want to keep a physical copy around, I don't think that is too much to ask for it.
  • 10 Hide
    tmax , July 23, 2011 3:44 PM
    I wish more software would be released on USB like PC games, Windows, even music, and movies. It's a good idea IMO.
  • 4 Hide
    cuecuemore , July 23, 2011 4:50 PM
    Lol, a "hefty download" at "almost 4gb".
  • 1 Hide
    ricardok , July 23, 2011 5:43 PM
    TuishimiIt's also nearly half of what I used to pay for their new OS releases on CD, then DVD. Not to mention I recently paid a heck of a lot more for a new Windows DVD.
    Sure, you did pay a lot more for a FULLY FLEDGE OS. But pay for an update? Damn.. That's hard to swallow. The diference of $40 because of a thumb drive? Damn, that drive is made of gold and diamonds.. Or... it might be that the thumb drive have an Apple logo! That's it..
  • 1 Hide
    reggieray , July 23, 2011 6:43 PM
    From what I have read Apple can keep it. I'm keeping both my Macs on Snow Leopard.
  • 4 Hide
    reggieray , July 23, 2011 6:45 PM
    TuishimiIt's also nearly half of what I used to pay for their new OS releases on CD, then DVD. Not to mention I recently paid a heck of a lot more for a new Windows DVD.I downloaded it via app store for my wife and daughter's computers, but for people who want to keep a physical copy around, I don't think that is too much to ask for it.

    I thumbed you down for being a Apple tool but if you want a copy of what you downloaded then:
    Download Mac OS X Lion from the Mac App Store
    From the Mac OS X Finder, locate the Mac OS X Installation file that was downloaded, right-click, and “Show Package Contents”
    Find and open the “SharedSupport” folder and locate a disc image file called “InstallESD.dmg”
    Copy “InstallESD.dmg” to your Mac OS X Desktop, this is the Lion disk image and what you’re going to create the bootable DVD from
    Now launch Disk Utility (/Applications/Utilities/), pop in a blank DVD, select the “InstallESD.DMG” file, and click on “Burn”
  • -1 Hide
    walter87 , July 23, 2011 8:42 PM
    Apple realized that people still prefer the physical disc method. But since some of their products no longer have that option, they decide to go a more expensive route.

    I think they should have just make a DVD version and charge the same $40, and make the macbook air users download it. Is it really necessary for a company thats making $10-20 Billion profit/quarter cheap out of manufacturing DVDs?

  • 4 Hide
    walter87 , July 23, 2011 8:49 PM
    molo9000That's not too hard to figure out, is it?The Appstore version only works for people who already have 10.6 Snow Leopard.The USB version is also for people who still have 10.5 Leopard or 10.4 Tiger.This is probably also meant to reduce piracy. Since Apple doesn't bother with license keys, you can probably install the USB version on any Mac you come across.

    It doesn't help with piract one bit. Theres already bootable ISO images for the installation. Hackers will always find a way.
    Personally I would like the option for physical media to install any software. Not everyone around the world can get unlimited internet at a reasonable price. I stretch my bandwidth cap to the limit nearly every month at it is doing casual streaming and downloading, the more I can save at any moment the better. Giving choices to the consumer gives everyone equal satisfaction to all your fans.
  • 0 Hide
    Blessedman , July 23, 2011 8:51 PM
    Why can't we thumb up or down the actual article itself? ;) 

    I am amazed that apple users see the quarterly reports and see that they are being ripped off and continue to buy their products.
  • 1 Hide
    molo9000 , July 23, 2011 9:31 PM
    walter87It doesn't help with piract one bit. Theres already bootable ISO images for the installation. Hackers will always find a way.


    Yes hackers will always find a way. That's why Apple doesn't use any sort of copy protection that would only make the life of users more difficult.
    The thing is that users can now no longer buy a physical copy for 30bucks and give it to all their friends. If they want that, they have to pay extra.

    BlessedmanWhy can't we thumb up or down the actual article itself? I am amazed that apple users see the quarterly reports and see that they are being ripped off and continue to buy their products.


    Microsoft has a higher profit margin than Apple (33% vs 25%) and yet people keep buying Windows and Office at monopoly prices.
  • 4 Hide
    liveonc , July 24, 2011 12:00 AM
    Is it a USB 3.0 stick, or a USB 2.0 stick with an Apple Logo? ;-)
  • 2 Hide
    halcyon , July 24, 2011 12:58 AM
    I like Lion but its got a few performance-related bugs I don't feel like dealing with and, for me, isn't as refined yet as 10.6.8. Surprise, surpise. ...so I moved two of my machines back to 10.6.8. ...when 10.7.2 releases I'll try again.

    ...but the interface is slicker than I anticipated. I expected the iOS merge stuff to be stupid. ...but its not. It's pretty slick and they slickened up the UI...so I'll be glad when they get the kinks ironed out.
  • 0 Hide
    walter87 , July 24, 2011 3:18 AM
    molo9000Yes hackers will always find a way. That's why Apple doesn't use any sort of copy protection that would only make the life of users more difficult.The thing is that users can now no longer buy a physical copy for 30bucks and give it to all their friends. If they want that, they have to pay extra.Microsoft has a higher profit margin than Apple (33% vs 25%) and yet people keep buying Windows and Office at monopoly prices.

    So if apple doesn't use keys and friends can just borrow a disk to install, whats the difference than for a usb drive?

  • 1 Hide
    pinkfloydminnesota , July 24, 2011 5:50 AM
    Because their customers are willing to get ripped off for something cool.
  • -1 Hide
    Anonymous , July 24, 2011 6:02 AM
    Apple charges what they charge because that's what the greatest number of people are willing to pay. It's all the result of market research. The first rule of business is to make a profit, and the best way to make a profit is to determine what you need to charge to cover the cost of developing your product, then mark it up to where you'll sell the greatest number of units. At $69, Lion on a USB stick is still $30 less than the cost of a Win7 license, which is appropriate because Windows is an infinitely better OS. When my wife's MacBook has issues, it takes me hours to figure out how to fix it, but when any of my Windows machines has a problem it's usually fixed in a few minutes with a quick Google search.
  • 0 Hide
    pinkfloydminnesota , July 24, 2011 6:09 AM
    Actually no, you don't mark it up to greatest number of units sold, you mark it up to the greatest profit made, which can be a higher price than the price with greatest number of units sold
  • 0 Hide
    molo9000 , July 24, 2011 9:28 AM
    walter87So if apple doesn't use keys and friends can just borrow a disk to install, whats the difference than for a usb drive?


    The vast majority of people won't buy the USB drive if they can get the download version for less than half the price.

    Pirating OS X is still easy. You can just extract the disk image from the downloaded installer package. (Also useful if you don't want to download OS X again and again for all your Macs)
    Casual piracy ("Can u lend me your install disk?" "alright") has become more difficult though.
Display more comments