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UK Olympic Athletes Told Not to Wear Beats Headphones

By - Source: Pocket-Lint | B 67 comments

Not allowed to wear headphones by anyone other than official partner Panasonic.

There's over 10,000 athletes competing in the 2012 Summer Olympic Games in London, England. Everyday, millions of people around the world are tuning in to support their country or catch a glimpse of their favorite sports superstar competing in the games. As an advertiser, it's a golden opportunity. Over the last week or so, athletes have been speaking out against Rule 40, which prevents them from advertising for non-official Olympic brands during the games, be it on the field of play or online. Today, it emerged that the Great Britain team has been warned against wearing Beats by Dre headphones during the Olympics.

Beats by Dre headphones are extremely popular, that we know. However, it seems a special UK edition of the headphones has made them particularly popular among the Great Britain team. Several athletes competing for the UK have been spotted wearing the patriotic headphones prior to competing. Don't expect to see too many more pairs of those headphones, though, as athletes have just received a reminder from officials regarding the rules of brand promotion in the Olympics.

Pocket-Lint reports that British Olympic Association spokesperson Darryl Siebel has said officials reminded team leaders of "the importance of protecting our corporate partners." For those interested, the consequences of violating Rule 40 include disqualification from the Games.

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  • 37 Hide
    jerm1027 , August 4, 2012 1:15 PM
    Quote:
    For those interested, the consequences of violating Rule 40 include disqualification from the Games.


    I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
  • 33 Hide
    tical2399 , August 4, 2012 1:13 PM
    You gotta be kidding me. So people can't wear the head phone of their choice while just walking around or warming up. That's complete bullshit. If there is some "official headphone sponsor" then they better make sure every competitor had a brand new set if headphones from their company of STFU.
  • 29 Hide
    tical2399 , August 4, 2012 1:36 PM
    I don't give a rats ass whose funding them. If you want to put your log on the uniforms while the events are going on then fine, if you want to have your brand on the tv ads thats fine, if you want to have only your brand shown in the photo ops thats fine too. Telling me what I can use/wear on my own time is NOT fine.
Other Comments
  • 33 Hide
    tical2399 , August 4, 2012 1:13 PM
    You gotta be kidding me. So people can't wear the head phone of their choice while just walking around or warming up. That's complete bullshit. If there is some "official headphone sponsor" then they better make sure every competitor had a brand new set if headphones from their company of STFU.
  • 37 Hide
    jerm1027 , August 4, 2012 1:15 PM
    Quote:
    For those interested, the consequences of violating Rule 40 include disqualification from the Games.


    I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
  • 25 Hide
    supall , August 4, 2012 1:21 PM
    Here's a better question: Why don't the athletes just put a white sticker over the beats logo and call it a day?
  • 23 Hide
    isoomega , August 4, 2012 1:23 PM
    Conflict of interest or bribed? That is the question......

    Oh! Found twenty bucks under the table :D 
  • 29 Hide
    tical2399 , August 4, 2012 1:36 PM
    I don't give a rats ass whose funding them. If you want to put your log on the uniforms while the events are going on then fine, if you want to have your brand on the tv ads thats fine, if you want to have only your brand shown in the photo ops thats fine too. Telling me what I can use/wear on my own time is NOT fine.
  • 0 Hide
    hotroderx , August 4, 2012 1:49 PM
    Wow I wonder if this was done by MSNBC or if it was the Olympic Committee.

    I am not sure whats worse the US "Gold Metal Tax" where they Tax any American who wins gold 236 dollars.

    Are this where there Telling participants if you don't support our sponsors goods your DQ.
  • -9 Hide
    Antimatter79 , August 4, 2012 1:50 PM


    tical2399I don't give a rats ass whose funding them. If you want to put your log on the uniforms while the events are going on then fine, if you want to have your brand on the tv ads thats fine, if you want to have only your brand shown in the photo ops thats fine too. Telling me what I can use/wear on my own time is NOT fine.


    Damn, man, are you a competing Olympic athlete? The thing is, during the games, they're representing their team, their country, on or off the court, field, etc. and all eyes are on them, so of course they can't promote competing brands (when you have celebrity status and you wear it, you're technically promoting it). Personally, I don't see the big deal in wearing branded headphones, but these world class athletes have a lot to lose, so I'm guessing none of them will get as upset by it as you seem to be. Relax, dude. You can still wear your own Beats all day if you like.
  • 3 Hide
    Neog2 , August 4, 2012 1:55 PM
    It's a logo issue just put two pieces of tape and be done with it no big deal.
  • 12 Hide
    cookoy , August 4, 2012 1:56 PM
    i like the Olympics then when only amateurs competed and were given a chance to show their potentials and become future top professionals.
  • 23 Hide
    Anonymous , August 4, 2012 1:58 PM
    Im all for not wearing beats, but this is ridiculous
  • 23 Hide
    Anonymous , August 4, 2012 2:02 PM
    I wonder if they would disqualify someone like bolt for using beats or would they be to scared of bad pr
  • 21 Hide
    mcvf , August 4, 2012 2:09 PM
    I can see this: "So golden medal goes for .. wait .. he has been spotted yesterday breaking rule 40 .. dissqualified!"
  • 8 Hide
    Maxx_Power , August 4, 2012 2:57 PM
    Are the medals also sponsored and has embossed imprints:

    "GM Presents GOLD MEDAL to ________, Like a Rock!",
    "GM Presents SILVER MEDAL to _________, Reality Sucks!",
    "GM Presents BRONZE MEDAL to ________, Excellence for Everyone!"
  • 15 Hide
    Anonymous , August 4, 2012 3:01 PM
    in my personal opinion, this olympic games is the most underwhelming and messed up games from the recent years. whoever planned it had all the wrong intentions for an olympic games.
  • 14 Hide
    slabbo , August 4, 2012 3:17 PM
    This is a good thing, BEATS FRIKKEN SUCK!!!!

    I tried on the $300+ demos in the store and they are just really really bad. Crap sound and super uncomfortable. The turtle beach $50 gaming headsets were much better in sound, comfort and way cheaper.
  • 12 Hide
    mightymaxio , August 4, 2012 3:30 PM
    Beats = Monster overpriced. Beats are the Bose of headphones, too expensive for the crap sound they produce.
  • 12 Hide
    A Bad Day , August 4, 2012 3:30 PM
    hastenCry me a river. Who do you think is help funding these Olympic programs?Now they won't be quite as cool among the tweeners without their overpriced, overhyped, POS monstrosities called Beats headphones. Beats are like the new Bose. A mediocre product marketed extremely well directly to uneducated consumers and given a premium price tag. E


    Olympic tickets cost an arm and a leg, they already make a nice amount from news networks broadcasting the event, and they have a lot of sponsors. Funding problems? Charge more for everything.
  • 3 Hide
    Devoteicon , August 4, 2012 3:53 PM
    Quote:
    British Olympic Association spokesperson Darryl Siebel has said officials reminded team leaders of "the importance of protecting our nazi partners."
  • -6 Hide
    humphreybot , August 4, 2012 3:57 PM
    HotRoderxWow I wonder if this was done by MSNBC or if it was the Olympic Committee.I am not sure whats worse the US "Gold Metal Tax" where they Tax any American who wins gold 236 dollars. Are this where there Telling participants if you don't support our sponsors goods your DQ.


    the "gold medal tax" is on the 25,000 dollars they receive for winning a gold medal.........it should be 31% btw not some nominal pittance like 236 bucks.........the rich just keep getting richer lol
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