UK Olympic Athletes Told Not to Wear Beats Headphones
Not allowed to wear headphones by anyone other than official partner Panasonic.
There's over 10,000 athletes competing in the 2012 Summer Olympic Games in London, England. Everyday, millions of people around the world are tuning in to support their country or catch a glimpse of their favorite sports superstar competing in the games. As an advertiser, it's a golden opportunity. Over the last week or so, athletes have been speaking out against Rule 40, which prevents them from advertising for non-official Olympic brands during the games, be it on the field of play or online. Today, it emerged that the Great Britain team has been warned against wearing Beats by Dre headphones during the Olympics.
Beats by Dre headphones are extremely popular, that we know. However, it seems a special UK edition of the headphones has made them particularly popular among the Great Britain team. Several athletes competing for the UK have been spotted wearing the patriotic headphones prior to competing. Don't expect to see too many more pairs of those headphones, though, as athletes have just received a reminder from officials regarding the rules of brand promotion in the Olympics.
Pocket-Lint reports that British Olympic Association spokesperson Darryl Siebel has said officials reminded team leaders of "the importance of protecting our corporate partners." For those interested, the consequences of violating Rule 40 include disqualification from the Games.
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I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
Oh! Found twenty bucks under the table
I am not sure whats worse the US "Gold Metal Tax" where they Tax any American who wins gold 236 dollars.
Are this where there Telling participants if you don't support our sponsors goods your DQ.
Damn, man, are you a competing Olympic athlete? The thing is, during the games, they're representing their team, their country, on or off the court, field, etc. and all eyes are on them, so of course they can't promote competing brands (when you have celebrity status and you wear it, you're technically promoting it). Personally, I don't see the big deal in wearing branded headphones, but these world class athletes have a lot to lose, so I'm guessing none of them will get as upset by it as you seem to be. Relax, dude. You can still wear your own Beats all day if you like.
"GM Presents GOLD MEDAL to ________, Like a Rock!",
"GM Presents SILVER MEDAL to _________, Reality Sucks!",
"GM Presents BRONZE MEDAL to ________, Excellence for Everyone!"
I tried on the $300+ demos in the store and they are just really really bad. Crap sound and super uncomfortable. The turtle beach $50 gaming headsets were much better in sound, comfort and way cheaper.
Olympic tickets cost an arm and a leg, they already make a nice amount from news networks broadcasting the event, and they have a lot of sponsors. Funding problems? Charge more for everything.
the "gold medal tax" is on the 25,000 dollars they receive for winning a gold medal.........it should be 31% btw not some nominal pittance like 236 bucks.........the rich just keep getting richer lol