Sign in with
Sign up | Sign in

Consumers Spent $3 Billion in Online Shopping Last Week

By - Source: comScore | B 6 comments

Holiday sales increase by 15 percent to $20.4 billion.

Last week saw three individual days surpass $1 billion in online spending. The shopping madness was led by Cyber Monday, which set an online spending record of $1.46 billion for just one day.

Tuesday, November 27 reached $1.26 billion in consumer spending on e-commerce entities, while Wednesday, November 28 reached $1.1 billion. Last Monday and Tuesday have set a record of being the two heaviest online spending days in history. Tuesday total was just over what was spent on Cyber Monday in 2011.

comScore chairman Gian Fulgoni said that growth rates actually decreased after the "peak demand" of the Thanksgiving, Black Friday and Cyber Monday period. The analytics firm believes the warmer weather throughout some parts of the United States directed consumers towards in-store shopping instead of purchasing goods online.

As for Black Friday online spending, consumers set a record with $1.042 billion in sales, a 26 percent increase from last year. comScore pointed out that consumers tend to spend more on free shipping transactions, which is certainly true in recent weeks. More than half of e-commerce transactions during each of the past three weeks have included free shipping, with a peak of 57 percent during the week ending on Sunday, November 25.

As far as categories are concerned, digital books, music and video downloads have grown 25 percent compared to the holiday season a year ago. The Consumer Electronics category experienced a growth of 17 percent, predominately due to the strength of smartphone sales.

The Computer Hardware category, meanwhile, increased its sales by 15 percent thanks to the popularity of tablets. Other popular categories includes Toys (up 21 percent), Consumer Packaged Goods (up 18 percent) and Video Game Consoles & Accessories (up 16 percent).

Contact Us for News Tips, Corrections and Feedback          

Display 6 Comments.
This thread is closed for comments
  • 6 Hide
    toxteth , December 4, 2012 10:54 AM
    I think it should have been pointed out that these figures are for the United States, or is the world buying from USA now...
  • 2 Hide
    Parrdacc , December 4, 2012 11:04 AM
    toxtethI think it should have been pointed out that these figures are for the United States, or is the world buying from USA now...


    Good God, I hope so. Doubt it, but hope.
  • 1 Hide
    sulanis , December 4, 2012 11:08 AM
    For Black Friday Sales? Why wouldn't you! Its hard to find better deals.
  • 1 Hide
    toxteth , December 4, 2012 11:14 AM
    sulanisFor Black Friday Sales? Why wouldn't you! Its hard to find better deals.

    I agree, but the information supplied did not really state what geographical area the figures applied to.
    On another note, here in Oslo, Norway the import taxes are somewhat restrictive, for example I bought a Raspberry pi recently and had to pay almost double what the pi was worth in taxes...
  • 1 Hide
    milkywayer , December 4, 2012 1:57 PM
    $3 billion sounds very little for the whole world.
    I hope the author isn't posting for the US only. As a reader from one of the other 199 countries, I'd be disappointed.
  • 0 Hide
    anti-painkilla , December 4, 2012 8:30 PM
    milkywayer$3 billion sounds very little for the whole world.I hope the author isn't posting for the US only. As a reader from one of the other 199 countries, I'd be disappointed.


    They always do, have statistics about the US and present it as if they are the only place in the world.

    We don't mind reading about the US, after all it is a .com website, but take a second to add 'US' somewhere in the article.