Ouya wants to give devs a million dollars.
Ouya is probably one of the most well known Kickstarter success stories. The $99 Android console started out as a campaign on the crowdfunding website last summer and has since blossomed into a successful product. Now the company behind Ouya is returning to the well in an attempt to boost its library of titles for the console.
The Wall Street Journal reports that Ouya will be launching its second Kickstarter campaign in August. The goal is to jump start the development of games for the platform. As such, this Kickstarter is a little different from most. For one, Ouya isn't just asking fans for money. Instead, the company's million dollar campaign will match funds from developers. Ouya said that any dev pledging between $50,000 and $250,000 will have their funds matched by Ouya, and the highest pledging developer will receive an extra $100,000 from Ouya.
Of course, Ouya isn't going to just hand over hundreds of thousands of dollars without getting a little something in return. WSJ reports that developers taking part in the campaign will have to make their games exclusive to Ouya for the first six months of availability. Still not a bad deal, but a sure advantage for Ouya.