PC Says to Mac: Yeah, well, I'm CHEAP!

Whenever a Mac article or news item goes up on the site there’s always a ton of readers who point out the price premium of Macs over PCs, and declaring no matter what they put in there, it’s never going to be worth the “Apple Tax” you pay. The latest Microsoft ad has finally gone and pointed out the price difference between a PC and a Apple computer.

We were thinking the other day that the Mac versus PC ads had calmed down as of late. Nothing new to really report from either company, despite the fact that both are now producing the “we’re better than you!” television adverts. That was until today.

The new PC ad is targeting the fact that no one has spare cash lying around these days. It centers on Lauren, a twenty-something who’s looking for a laptop with a 17-inch screen priced at under a thousand dollars.

Microsoft says if she finds it, she can have it. Surprise, surprise, she has no luck at the Apple store (and jokes, “I guess I’m not cool enough to own a Mac!”) and finally settles on a 17-inch notebook from HP, which sets her back $699.

What puzzles us is why they had her visit the Apple store first and the only reason she didn’t buy one was that she’d have to double her budget (they only had one notebook for under $1,000 and it was a 13-inch MacBook). Isn’t that sort of like saying, “Sure, they all WANT one of your computers, but it’s just our luck they can’t afford your prices!”

Check out the video here.

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  • aracheb
    spanky deluxeApple tax, my arse. You hardly pay any more for equivalent specs from an Apple product. Yes you do usually pay a little more but for that money you get better build quality and the ability to run a rather nice OS. Sure you can get far *cheaper* machines but they usually are filled with junk components so as to bring the price down. I admire the fact that Apple don't pump out countless machines covering every price bracket, resorting to some machines with woefully underpowered processors etc.This idea from Microsoft does have an impact. When I started university, loads of people got their new Windows laptops and desktops - normal people, not enthusiasts. They then quickly learnt to hate their computers due to the terrible celeron processors, insanely small amounts of RAM and terrible build quality. Nearly all of the people I know that bought cheapo 'entry level' Windows computers have now actually switched to 'entry level' Apple computers. They realise they're paying a fair bit more but they also realise that they get a hell of a lot more in return. The "PCs are cheap" argument is a very short sighted thing in my opinion.



    i read this, and i said well i really don't like the fight, let me check what he said and went into apple store assembled and mac book 13" aluminum this are the spec..

    MacBook, 13-inch, Aluminum
    Part Number: Z0FU
    2.0GHz Intel Core 2 Duo
    4GB 1066MHz DDR3 SDRAM - 2x2GB
    250GB Serial ATA Drive @ 5400 rpm
    SuperDrive 8x (DVD±R DL/DVD±RW/CD-RW)
    Keyboard (English) / User's Guide
    Apple Mini DisplayPort to DVI Adapter
    Mini DisplayPort to VGA Adapter


    AppleCare Protection Plan for MacBook Air/MacBook : since it doesn't come with a default warranty, i have to buy the applecare myself.
    the price was:

    Cart Subtotal: $1,781.00
    Free Shipping: $0.00
    Estimated Tax*: $149.16

    Estimated Total: $1,930.16


    them went to dell and assembled the dell:
    the dell studio xps 13:
    with almost the same spec, the only difference is that i have more HDD space with the dell and more CPU speed, to be exact 400 megahertz more that might cost me arround 200 usd in mac..

    this are the spec of the dell
    SYSTEM COLOR Obsidian Black with Leather Accent edit
    PROCESSOR Intel® Core™ 2 Duo P8600 (3MB cache/2.4GHz/1066Mhz FSB) edit
    OPERATING SYSTEM Genuine Windows Vista® Home Premium Edition SP1, 64-bit edit
    PRODUCTIVITY SOFTWARE Microsoft Works 9.0 - English: Spreadsheet, Word Processor and Calendar edit
    WARRANTY AND SERVICE 1Yr Ltd Hardware Warranty, InHome Service after Remote Diagnosis edit
    HD DISPLAY Edge-to-Edge 13.3" HD WXGA LCD with 2.0 Megapixel Camera edit
    MEMORY 4GB Dual Channel DDR3 SDRAM at 1067MHz (2 Dimms) edit
    HARD DRIVE 320GB 7200 RPM SATA Hard Drive edit
    INTERNAL OPTICAL DRIVE Slot Load DVD+/-RW (DVD/CD read/write) edit
    VIDEO CARD NVIDIA® GeForce® 9400M G edit
    WIRELESS CARDS Dell Wireless 1510 802.11n Half Mini-Card edit
    SOUND OPTIONS High Definition Audio 2.0 edit
    BLUETOOTH Dell Wireless 370 Bluetooth Module (2.1+EDR) edit

    and this is the price:
    Sub Total $1,119.00
    Shipping & Handling $29.00
    Shipping Discount -$29.00
    Tax $93.73
    State Environmental Fee
    More Info --
    Total $1,212.73


    umm
    the difference is: 718.00 usd in apple tax..

    i stick to my pc..
    22
  • tjhva
    Why is that puzzling? It's not uncommon for people to shop and look at all products, even those out of their budget, to make an informed choice.
    16
  • JimmiG
    Quote:
    Yes you do usually pay a little more but for that money you get better build quality and the ability to run a rather nice OS.


    There are a lot of high quality PC laptops available for under $1000, and Win7 is more than "rather nice". Nicer than OSX some might argue. Ever heard of the company "Quanta Computer"? They build Apple's computers...and Dell's...and Gateway, Fujitsu, HP, Lenovo etc. etc. Apple doesn't build their own systems.

    Quote:
    Sure you can get far *cheaper* machines but they usually are filled with junk components so as to bring the price down.


    The actual components are exactly the same - Intel CPU, Nvidia graphics and so on. Granted, the chassis are rather nice, but the $999 Macbook comes in a cheap plastic shell, yet only has a 120GB hard drive and 2GB of RAM. $999 buys you a much nicer PC than that. The aluminum body and extra 40GB of hard drive space costs you an additional $300 - 50% of the cost of a fully featured PC laptop.


    Quote:
    I admire the fact that Apple don't pump out countless machines covering every price bracket, resorting to some machines with woefully underpowered processors etc.


    You need to read up on some specs. This might have been true several years ago when RAM was very expensive, but not anymore. Only the very cheapest systems come with Celeron processors, the others come with C2D 2 GHz and faster CPUs just like the Macbook. Entry-level PC notebooks typically come with 2GB of RAM while mid-range systems come with 4GB. Even Apple's $1999 Macbook Pro only comes with 2GB.
    13
  • Other Comments
  • tjhva
    Why is that puzzling? It's not uncommon for people to shop and look at all products, even those out of their budget, to make an informed choice.
    16
  • theJ
    Mac has made a butt-load making all the claims about the bugs and issues with Windows. While there are quite a few annoying issues with Vista and even XP, it's nothing an experienced user can't deal with.

    There's nothing wrong with MS boasting about their price differences. It will draw a few people back to the PC market i'm sure. I can't watch the video right now since i'm at work, but i'm betting they only talk about price, not bang for your buck. That's what MS should really advertise. You can get a similar quality product for 1/2 to 2/3 the price of a Mac. Now that's a selling point.
    12
  • Spanky Deluxe
    Apple tax, my arse. You hardly pay any more for equivalent specs from an Apple product. Yes you do usually pay a little more but for that money you get better build quality and the ability to run a rather nice OS. Sure you can get far *cheaper* machines but they usually are filled with junk components so as to bring the price down. I admire the fact that Apple don't pump out countless machines covering every price bracket, resorting to some machines with woefully underpowered processors etc.
    This idea from Microsoft does have an impact. When I started university, loads of people got their new Windows laptops and desktops - normal people, not enthusiasts. They then quickly learnt to hate their computers due to the terrible celeron processors, insanely small amounts of RAM and terrible build quality. Nearly all of the people I know that bought cheapo 'entry level' Windows computers have now actually switched to 'entry level' Apple computers. They realise they're paying a fair bit more but they also realise that they get a hell of a lot more in return. The "PCs are cheap" argument is a very short sighted thing in my opinion.
    -42