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Sony: It's Too Early to Drop the PS Vita's Price

By - Source: Eurogamer | B 37 comments

Don't expect a price cut for holiday 2012.

When Nintendo's 3DS wasn't selling as well as the company had hoped, Nintendo slashed the price to get things going. The 3DS ended up having a more successful year than the first 3DS, selling 4.5 million units to the original DS's 2.3 million. However, those hoping that Sony might pull a similar move to jump start sales of the PS Vita will be disappointed.

Speaking to Eurogamer, Sony's Worldwide Studios boss, Shuhei Yoshida, said that the company's engineers are working to reduce the cost of manufacturing of the PS Vita. This in turn will lead to a price cut, but that price cut won't happen this year.

"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting," Yoshida said. "But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."

When asked if that meant no price cut this year, Yoshida said: "No, it's too early." 

Sony's PS Vita launched in December 2011 in Japan, and in late-February elsewhere in the world. It packs a quad-core ARM Cortex A9 CPU; a 5-inch 960x544 multitouch OLED display; a rear touchpad with multitouch; both front-facing and rear-facing cameras with frame rates of 120fps at 320x240 (QVGA) and 60fps at 640x480 (VGA); GPS; Bluetooth 2.1+EDR; PlayStation Vita card slot; memory card slot; a SIM card slot; and a multi-use port for USB data communication, DC IN, Audio (Stereo Out / Mono In), Serial data communication, and WiFi and 3G support. There's also a WiFi-only model for those with an aversion to data contracts.

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Top Comments
  • 18 Hide
    Anonymous , August 19, 2012 4:20 PM
    Quote:
    the 3DS ended up having a more successful year than the first 3DS


    ever heard of proofreading?
  • 16 Hide
    zachusaman , August 19, 2012 4:08 PM
    its too early to drop prices, the vita might not bomb and we cant have that!
  • 15 Hide
    Shin-san , August 19, 2012 4:57 PM
    The bundle idea is good, but a price drop would be better. The problem with bundles though is that what if the customer doesn't like any of them? Another option would be a coupon for a game
Other Comments
  • 16 Hide
    zachusaman , August 19, 2012 4:08 PM
    its too early to drop prices, the vita might not bomb and we cant have that!
  • 1 Hide
    Pennanen , August 19, 2012 4:13 PM
    I think its too late to drop the price of vita. Ahahahah what a shameful machine :D 
  • 18 Hide
    Anonymous , August 19, 2012 4:20 PM
    Quote:
    the 3DS ended up having a more successful year than the first 3DS


    ever heard of proofreading?
  • 15 Hide
    Shin-san , August 19, 2012 4:57 PM
    The bundle idea is good, but a price drop would be better. The problem with bundles though is that what if the customer doesn't like any of them? Another option would be a coupon for a game
  • 12 Hide
    vitornob , August 19, 2012 5:29 PM
    getrealHasn't iOS / iPad / iPhone / Mac OS made all of these other platforms totally irrelevant and obsolete already?Why would I buy a vita, when my iPhone or iPad is much better, smaller, and is more functional?Why would I dump a ton into a windows PC just to get 5 extra fps in a game my Mac Pro already gets 200+ in? Steam and Valve games coming to Mac basically defeats needing a cheap PC. Plus most good games are on consoles that just pop in and work. No need to configure anything. More time playing, less time jacking around, more time to go out and party and get laid.


    If you think that your might mac pro have enough performance based in the price you pay. You just don't know anything about performance. Or price...
    Usually Mac pros have powerful cpu, but a not so powerful GPU and yet it's costly.
    Mac uses nothing more than converted usual PC hardware components, the main difference is the OS.
  • 0 Hide
    DRosencraft , August 19, 2012 5:30 PM
    I'm not in favor of paying more for something I can get cheaper, but this time I would support Sony. If they drop the price now, and they redo the manufacturing, they'll be expected to drop the price again at that time. Sony has had a habit of selling hardware for a loss. That's part of the reason why when the PS3 came out games jumped from $50 to $60, because they needed to make back more money through software sales. From a business standpoint it would make more sense to tread a little water now rather than shoot themselves in the foot IMHO.
  • -1 Hide
    getreal , August 19, 2012 5:39 PM
    I really like Sony stuff. I want to see it succeed. I just need a reason to buy the stuff. The PS3 has great exclusives, but why buy a vita? I don't want to carry more crap around.

    Make a vita for adults with phone capabilities, and more people might consider it. An Xbox phone could be good too.
  • 4 Hide
    mjflis , August 19, 2012 6:00 PM
    Sony lost me as a customer the day they took Linux away from my ps3. Thankfully with the ps jailbreak I was able to get it back, can't go online to psn but that's OK with me.
  • 1 Hide
    suture , August 19, 2012 6:01 PM
    Its to early to buy it then
    (for wtv reason, cant see one atm)
  • 6 Hide
    bigdragon , August 19, 2012 6:01 PM
    Sorry, Sony, it's already too late to drop the price of the Vita. I just don't see it surviving if they keep the price where it is through this coming Christmas season. There are more tablets and phones coming out every day. App developers are getting better at making mobile games. The Vita doesn't have strong franchises like Nintendo's standing behind it. Sony needs to improve the software immediately if they want to succeed. Bundles are not enough.
  • 8 Hide
    victorintelr , August 19, 2012 6:11 PM
    getrealHasn't iOS / iPad / iPhone / Mac OS made all of these other platforms totally irrelevant and obsolete already?Why would I buy a vita, when my iPhone or iPad is much better, smaller, and is more functional?Why would I dump a ton into a windows PC just to get 5 extra fps in a game my Mac Pro already gets 200+ in? Steam and Valve games coming to Mac basically defeats needing a cheap PC. Plus most good games are on consoles that just pop in and work. No need to configure anything. More time playing, less time jacking around, more time to go out and party and get laid.


    I completely agree with you that the iPhone is more flexible than a PS Vita.
    However your commentary about your mac pro doesn't make sense. First, you don't define what's cheap for you. For me is below $700, for you could be a $1000. A cheap PC WILL NOT get you 200+ FPS on current games, a cheap PC is going to have a cheap processor, graphics, not much RAM, etc. Now, for the price of a mac pro (from $2499, and there is the link: http://store.apple.com/us_smb_78313/configure/MD770LL/A )well, you can pretty much get a very high end PC with probably SLI, the best intel core I7, etc. that that will give you well over 200+ on lots of games (besides metro 2033). Also keep in mind that depending of the resoultion you play the game, frame rates are going to vary, please don't misinform the reader. Thank you
  • 1 Hide
    Maxx_Power , August 19, 2012 6:32 PM
    It is too early to adopt mp3 and mp4's, let's stick to atrac a little longer...
  • -1 Hide
    itchyisvegeta , August 19, 2012 6:56 PM
    Don't expect me to buy one, Sony.
  • 6 Hide
    the3dsgeek , August 19, 2012 7:33 PM
    i don't think its that overpriced considering the hardware it offers. It just needs better games. And i don't know why apple fanboys are even looking at this article, all they do is tell other people how better their iphones and ipads are, wheather the article is about vita, 3DS, a new smart phone or a tablet. ITS A HARDCORE GAMING CONSOLE U iFAGS, STFU UNLESS YOU HAVE ANYTHING SENSIBLE TO SAY.
  • -4 Hide
    Kryan , August 19, 2012 7:44 PM
    vitornobIf you think that your might mac pro have enough performance based in the price you pay. You just don't know anything about performance. Or price...Usually Mac pros have powerful cpu, but a not so powerful GPU and yet it's costly.Mac uses nothing more than converted usual PC hardware components, the main difference is the OS.

    people like you are the reason crApple devices (and Sony to a certain extent) are still as expensive as they are.
    Retards who thinkthey understand the tech industry from a consumer standpoint. Jesus Fkn Christ you fail hard.
  • 1 Hide
    tipoo , August 19, 2012 7:54 PM
    Heck, include a decent size memory card with the base price and that would be a great step forward as it is, those can drive the total cost of the system up more than most people expect. That said, given the specs, I'm not surprised they can't drop the price right now. Unlocked cellphones with vastly overshadowed specs (by the Vita) cost much more, think about it.
  • 2 Hide
    tipoo , August 19, 2012 7:57 PM
    getrealHasn't iOS / iPad / iPhone / Mac OS made all of these other platforms totally irrelevant and obsolete already?Why would I buy a vita, when my iPhone or iPad is much better, smaller, and is more functional?Why would I dump a ton into a windows PC just to get 5 extra fps in a game my Mac Pro already gets 200+ in? Steam and Valve games coming to Mac basically defeats needing a cheap PC. Plus most good games are on consoles that just pop in and work. No need to configure anything. More time playing, less time jacking around, more time to go out and party and get laid.


    Quality of games, not quantity. I don't' think the library on the Vita is fleshed out enough yet, but once it is you really can't say iOS games rival it, they're limited by storage, controllers, and right now the Vita still has a power advantage.
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