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Pub Installs Pee-controlled Video Games in Bathrooms

by - source: Tom's Hardware US

Ready, aim, fire!

When folk start drinking, their aim can get pretty messy. Though there are certain home-remedies for helping those with terrible aim to stay tidy (the old cork in the toilet trick worked a treat when we were at school), one pub in England is taking things to the next level with a video game that is won with perfect aim.

The Exhibit on Friday unveiled a couple of new games for its male patrons. Located in the loos, the video games are controlled by the customer's stream of urine and test the player's accuracy. Tapping into customers' competitive side, there's also a Twitter leaderboard. The pub is also using the games to boost business as the games are interspersed with ads and offers for special deals.

Captive Media, the company behind the games, says that the urinals in The Exhibit are the first of their kind in the world and claims that they offer a unique opportunity for businesses looking to advertise to young men out socializing, a hard market to reach. The company plans to roll out the product across selected bars from early 2012.

"It's taken three years of research and development to get to this point," says Captive Media director Mark Melford. "The reaction to the units so far has been incredible – it’s just so much fun."

"We already had a huge amount of interest in the units from bars, pubs, exhibition centres and retail outlets across the country and overseas – even though we’ve been trying to keep a lid on it," says Captive Media cofounder Gordon MacSween.

Check out the video below to see the game in action.

Captive Media

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Netherscourge 11/28/2011 5:40 PM
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-20+

Never thought I'd see someone take the phrase "pissing contest" this literally...

billybobser 11/28/2011 5:42 PM
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-2+

Trying to get people to 'pee left'.

I can imagine the fights of those with reduced motor control peeing on each others legs.

Also, from my experience, the worse aim tends to be those in the toilets.

cushgod 11/28/2011 5:44 PM
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-6+

there will be piss all over the screen,

giovanni86 11/28/2011 5:45 PM
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-9+

Brilliant, now i won't feel as if going pee is a waste of time at a bar =D Highest score though is the guy with the the most piss. hahahah

LORD_ORION 11/28/2011 5:46 PM
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-10+

OK seriously,

Getting drunk people to rapidly change the direction of their streams can't be good for shoes.

memadmax 11/28/2011 5:57 PM
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Anonymous 11/28/2011 5:57 PM
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tethoma 11/28/2011 5:57 PM
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-5+

I like the idea of the video game, but instead of spending 1000$ on a urinal video game, how about spending $50 on urinal divider walls, and not placing the mirror so that when you wash your hands you see someones wang.

brett1042002 11/28/2011 5:59 PM
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-3+

If you sprinkle when you tinkle...

*sunglasses*

... be a neat and wipe the seat.

YYEEEEEAAAAAAAAAAAAAAAA!!!!!

COLGeek 11/28/2011 6:02 PM
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-1+

"Hacking" this game could get quite messy......Just sayin'......

Chef_Boyardee 11/28/2011 6:06 PM
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-4+

brett1042002 :
If you sprinkle when you tinkle...*sunglasses*... be a neat and wipe the seat.YYEEEEEAAAAAAAAAAAAAAAA!!!!!



When you piss, don't miss.

Anonymous 11/28/2011 6:15 PM
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-1+

I can just imagine a competitive group of guys getting together to do a "relay race" to reach the bottom of the slope and get the top score. Brings a whole new meaning to passing the baton....

De5_roy 11/28/2011 6:17 PM
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-3+

Don't Cross Teh Streamz!!!!

igot1forya 11/28/2011 6:37 PM
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-1+

Is there a bonus for trough divers?

amallica 11/28/2011 6:37 PM
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-3+

this encourages people to hold their pee longer before going to the bathroom to get a higher score at the game.
holding pee longer hurts the bladder.
just sayin!

ronch79 11/28/2011 6:39 PM
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--2+

I notice there have been several (if not many) silly news here at Tom's lately. Is Tom's turning into a tech tabloid?

giovanni86 11/28/2011 6:47 PM
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-0+

jammyyB :
I can just imagine a competitive group of guys getting together to do a "relay race" to reach the bottom of the slope and get the top score. Brings a whole new meaning to passing the baton....

LOL, i didn't think of that, but that's hilarious. +1

neoverdugo 11/28/2011 6:52 PM
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-0+

This gives golden shower a whole new meaning and level

De5_roy 11/28/2011 7:04 PM
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-1+

after playing too much of these video games, addicted players will suffer from MegaHurtz (they will be numb to KiloHurtz). GigaHurtz will force player to retire. TeraHurtz will.....
terms that now have new/other meanings:
fPs,
clock speed and turbo frequency,
donkey kong,
crossfire x,
duck hunt,
hogan's alley,
flipping the joystick,
stomping the yard,
shooting fish in a barrel,
nintendo .... wii...
etc.

tanjo 11/28/2011 7:07 PM
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hoofhearted 11/28/2011 7:52 PM
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-1+

Why not little duckies, bears and such on a conveyor in the middle of the urinal with little targets on them, kind of like the buzz light year ride at Disney?

JOSHSKORN 11/28/2011 8:05 PM
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--1+

I wonder if you can somehow play Crysis with the use of a different "controller".

iamtheking123 11/28/2011 8:16 PM
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-1+

Great now I'm going to die of alcohol poisoning trying to set the high score.

megasamsung 11/28/2011 8:57 PM
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--1+

But can it play crysis?

gm0n3y 11/28/2011 9:00 PM
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-3+

Now match this to facial recognition and keep persistent stats. Allow levelling options based on accumulated experience points.

Sigh... if I wasn't at 'work', I'd be playing Skyrim right now.

NuclearShadow 11/28/2011 9:12 PM
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-0+

I can get drunk, and play video games when I pee!? Count me in, I'm going for the high-score!

zak_mckraken 11/28/2011 9:52 PM
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-1+

It gives the phrase "playing with my penis" a whole new meaning! I can think of some potential problems with such a game though :

- Moving left to right while passing a couple of cold ones could do some splash damage.
- Getting shoved by the guy next to you trying to get the high score.
- Crossing the streams. It would be bad.

Still, I'd be curious to try it if it ever comes in Canada!

Clonazepam 11/28/2011 10:31 PM
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-1+

Mine starts to burn if I keep trying to force more urine out that doesn't want to come out.

Now, if I was really really drunk, and only because I was really really drunk, I might think it was funny to urinate all over the screen.

Don't raise your arms and cheer too excitedly when you win.

Men everywhere will be asking their buddies to go to the "powder room" with them.

Women upset they don't have a game.

Women won't actually sit on the seat, so they usually make a bigger mess of their bathrooms than us men. Maybe they need a pressure sensitive type game to encourage them to actually sit down.

oldnick25 11/28/2011 10:38 PM
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-0+

Do I lose if I don't have enough pee, to reach the end of the hill? Not good for small bladders....

festerovic 11/28/2011 11:16 PM
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-1+

This is the kinda software I thought was going to come out on the Wii.

milktea 11/28/2011 11:17 PM
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-0+

What if I want to do a jump with 360 degree spins on the ski. How do I do that? :)


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