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Pub Installs Pee-controlled Video Games in Bathrooms

By - Source: Tom's Hardware US | B 38 comments

Ready, aim, fire!

When folk start drinking, their aim can get pretty messy. Though there are certain home-remedies for helping those with terrible aim to stay tidy (the old cork in the toilet trick worked a treat when we were at school), one pub in England is taking things to the next level with a video game that is won with perfect aim.

The Exhibit on Friday unveiled a couple of new games for its male patrons. Located in the loos, the video games are controlled by the customer's stream of urine and test the player's accuracy. Tapping into customers' competitive side, there's also a Twitter leaderboard. The pub is also using the games to boost business as the games are interspersed with ads and offers for special deals.

Captive Media, the company behind the games, says that the urinals in The Exhibit are the first of their kind in the world and claims that they offer a unique opportunity for businesses looking to advertise to young men out socializing, a hard market to reach. The company plans to roll out the product across selected bars from early 2012.

"It's taken three years of research and development to get to this point," says Captive Media director Mark Melford. "The reaction to the units so far has been incredible – it’s just so much fun."

"We already had a huge amount of interest in the units from bars, pubs, exhibition centres and retail outlets across the country and overseas – even though we’ve been trying to keep a lid on it," says Captive Media cofounder Gordon MacSween.

Check out the video below to see the game in action.

Captive Media

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Top Comments
  • 21 Hide
    Netherscourge , November 28, 2011 2:40 PM
    Never thought I'd see someone take the phrase "pissing contest" this literally...
  • 10 Hide
    LORD_ORION , November 28, 2011 2:46 PM
    OK seriously,

    Getting drunk people to rapidly change the direction of their streams can't be good for shoes.
Other Comments
  • 21 Hide
    Netherscourge , November 28, 2011 2:40 PM
    Never thought I'd see someone take the phrase "pissing contest" this literally...
  • Display all 38 comments.
  • 2 Hide
    billybobser , November 28, 2011 2:42 PM
    Trying to get people to 'pee left'.

    I can imagine the fights of those with reduced motor control peeing on each others legs.

    Also, from my experience, the worse aim tends to be those in the toilets.
  • 6 Hide
    cushgod , November 28, 2011 2:44 PM
    there will be piss all over the screen,
  • 9 Hide
    giovanni86 , November 28, 2011 2:45 PM
    Brilliant, now i won't feel as if going pee is a waste of time at a bar =D Highest score though is the guy with the the most piss. hahahah
  • 10 Hide
    LORD_ORION , November 28, 2011 2:46 PM
    OK seriously,

    Getting drunk people to rapidly change the direction of their streams can't be good for shoes.
  • -4 Hide
    memadmax , November 28, 2011 2:57 PM
    What if you just had s e x?
    The stream goes all over the place, you know what I mean?
  • -6 Hide
    Anonymous , November 28, 2011 2:57 PM
    so wait you are helping me pee straighter by encouraging me to move left to right with a video game ?????? how dumb can this be ?????

    -hint. encouraging a person under the influence to move while peeing does not sound viable. wow who encouraged this article. its the worst idea on the face of the earth.
  • 5 Hide
    tethoma , November 28, 2011 2:57 PM
    I like the idea of the video game, but instead of spending 1000$ on a urinal video game, how about spending $50 on urinal divider walls, and not placing the mirror so that when you wash your hands you see someones wang.
  • 3 Hide
    brett1042002 , November 28, 2011 2:59 PM
    If you sprinkle when you tinkle...

    *sunglasses*

    ... be a neat and wipe the seat.

    YYEEEEEAAAAAAAAAAAAAAAA!!!!!
  • 1 Hide
    COLGeek , November 28, 2011 3:02 PM
    "Hacking" this game could get quite messy......Just sayin'......
  • 4 Hide
    Chef_Boyardee , November 28, 2011 3:06 PM
    brett1042002If you sprinkle when you tinkle...*sunglasses*... be a neat and wipe the seat.YYEEEEEAAAAAAAAAAAAAAAA!!!!!


    When you piss, don't miss.
  • 1 Hide
    Anonymous , November 28, 2011 3:15 PM
    I can just imagine a competitive group of guys getting together to do a "relay race" to reach the bottom of the slope and get the top score. Brings a whole new meaning to passing the baton....
  • 3 Hide
    de5_Roy , November 28, 2011 3:17 PM
    Don't Cross Teh Streamz!!!!
  • 1 Hide
    igot1forya , November 28, 2011 3:37 PM
    Is there a bonus for trough divers?
  • 3 Hide
    amallica , November 28, 2011 3:37 PM
    this encourages people to hold their pee longer before going to the bathroom to get a higher score at the game.
    holding pee longer hurts the bladder.
    just sayin!
  • -2 Hide
    ronch79 , November 28, 2011 3:39 PM
    I notice there have been several (if not many) silly news here at Tom's lately. Is Tom's turning into a tech tabloid?
  • 0 Hide
    giovanni86 , November 28, 2011 3:47 PM
    jammyyBI can just imagine a competitive group of guys getting together to do a "relay race" to reach the bottom of the slope and get the top score. Brings a whole new meaning to passing the baton....
    LOL, i didn't think of that, but that's hilarious. +1
  • 0 Hide
    neoverdugo , November 28, 2011 3:52 PM
    This gives golden shower a whole new meaning and level
  • 1 Hide
    de5_Roy , November 28, 2011 4:04 PM
    after playing too much of these video games, addicted players will suffer from MegaHurtz (they will be numb to KiloHurtz). GigaHurtz will force player to retire. TeraHurtz will.....
    terms that now have new/other meanings:
    fPs,
    clock speed and turbo frequency,
    donkey kong,
    crossfire x,
    duck hunt,
    hogan's alley,
    flipping the joystick,
    stomping the yard,
    shooting fish in a barrel,
    nintendo .... wii...
    etc.

  • -6 Hide
    tanjo , November 28, 2011 4:07 PM
    This is old news. It's not even news.
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