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Panasonic Officially Halts Plasma TV Research & Development

By - Source: NextPowerUp | B 12 comments

Panasonic has placed an indefinite hold on research and development of Plasma TV panels in favor of OLED displays.

Based on a report from The Verge, it seems that Panasonic's latest range of Plasma TVs (including the Viera ZT60 pictured to the right) will be the company's last, as it has now ceased all research and development into plasma panels and will be shifting to OLED displays.

Panasonic Display Vice President Kiyoshi Okamoto further clarified that the end of research efforts would in the short term have no impact on production and that the company will continue to manufacture and sell Plasma TVs until at least 2014. Though Okamoto has left open the possibility of resuming research efforts into the plasma technology, we can't foresee this happening in the near future because of a steady decline in plasma TV sales together with the company's current financial situation whereby it posted a nearly ¥700 billion loss the quarter before last. 

Of course, it still remains to be seen as to whether Panasonic can profitably develop and sell OLED panels. It is important to note that thus far, manufacturers have, without exception, struggled with yield-rates and consequently made OLEDs "prohibitively expensive and rare."

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  • 10 Hide
    sporkimus , April 15, 2013 10:50 AM
    Until OLED becomes as cheap as plasma, there's no way it'll happen. Besides, plasma still offers much better picture quality than LCD/LED.
Other Comments
  • 7 Hide
    thefiend1 , April 15, 2013 9:24 AM
    Wasnt this rumor already denied by someone at Panasonic last week???
  • 8 Hide
    psykhe , April 15, 2013 10:07 AM
    Quote:
    Wasnt this rumor already denied by someone at Panasonic last week???


    Jepp. Toms is quoting techpowerup 3 days late who themselves quoted the verge 2 days late.

    Panasonic denied that they'll stop making Plasmas 3 days ago, so we should see that news item at wendesday here...
  • 10 Hide
    sporkimus , April 15, 2013 10:50 AM
    Until OLED becomes as cheap as plasma, there's no way it'll happen. Besides, plasma still offers much better picture quality than LCD/LED.
  • 0 Hide
    merikafyeah , April 15, 2013 11:11 AM
    Forgot the [Rumor] tag Toms? Well this is embarrassing. Better remove this wholly inaccurate article.
  • -9 Hide
    smeezekitty , April 15, 2013 11:20 AM
    good riddance. Plasma is just an EMI/RFI generating, heat generating, power wasting crappy technology.
  • 2 Hide
    volkov956 , April 15, 2013 11:43 AM
    I just bought a Plasma ST50 From panasonic its brilliant input and colors only negative is 50%+ White Coverage on screen it becomes a grey but u get used to it its even an upgrade over my Sharp FULL Array LED , didnt want a LED tv this time since they are all edge lit now :/ 
  • 0 Hide
    spectrewind , April 15, 2013 10:59 PM
    Quote:
    I just bought a Plasma ST50 From panasonic its brilliant input and colors only negative is 50%+ White Coverage on screen it becomes a grey but u get used to it its even an upgrade over my Sharp FULL Array LED , didnt want a LED tv this time since they are all edge lit now :/ 


    No kidding. I bought an ST30 last year and an ST50 this year. Love them both.
    Quick digress: You can get CHEAP ~$20 3D glasses that work on the ST50. SSG-4100GB. Worth it if you have kids!
    /digress.

    Having owned both LCD (Vizio) and Plasma (ST50)... Definitely prefer plasma. Just two cents from a complete stranger :) 
  • 0 Hide
    Truckinupga , April 15, 2013 11:37 PM
    I love my Plasma, Beautiful picture, Great contrast, perfect colors and I don't even know what ghosting looks like. I don't believe it would be a good idea to stop making them till something affordable can compete.
  • 0 Hide
    rdc85 , April 16, 2013 1:51 AM
    Sad to hear if this true, but in other hand...

    It a great news, more people in to OLED more bigger chance OLED will became more available/cheaper/better...
  • 0 Hide
    cknobman , April 16, 2013 6:32 AM
    I love my ST50, the best picture producing TV I have ever owned and hands down blows away every LCD I have in my house.

    Just wish I did not have to worry about freaking image retention on it!!!
  • 0 Hide
    bin1127 , October 27, 2013 9:46 PM
    So Samsung hasn't been able to get reasonable yields as of now?