New AMD CEO: We Need to Become Predators
Newly-appointed AMD CEO Rory Read recently told employees that the company needs to become a predator.
Now that former Lenovo Group COO and president Rory Read is seated upon his newly-shined CEO throne at AMD, the just-appointed company leader wants to take a difference stance on the market: that of a predator. For those who were hoping that AMD would some day bring CPU leader Intel down a notch or two, this may be some long-awaited good news.
"I really like to compete and win," he said during an employee event. "I feel passion for what we are doing. We only get one pass at this. [...] You might as well do things you're fired up about, and you're passionate. If it is worth doing, it is worth doing it right. We can be the leaders. We do not need to look left or right. That is not what we are."
Prior to joining AMD, Read served as Lenovo's president and COO from February 2009 to August 2011. He was responsible for driving the company's overall growth, execution, profitability and performance across a $16 billion global enterprise spanning more than 160 countries, turning Lenovo into the world’s fastest growing major PC manufacturer. He reportedly chose a "protect and attack" strategy to grow the company's market share, and based on his recent employee address, he may use the same approach at AMD.
"We got to become the hunters, we have to look forward, we have to go attack the hill," he said. "When you set your objectives on something that you believe in, you look ahead. As the predator, you become the aggressor, and you deliver on those goals. I had a great job at Lenovo – it was awesome. I'm here because I want to be here, and I believe so much in this team and what we can do together."
"Hey kids, wants some candy?"
Oh wait.. wrong kind of predator.
Aaaand because you're giving me $1 million a year to be here, plus bonuses.
i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.
and who will they unload the cost onto?
what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)
please tell me that im not the only one here who sees potential for the amd i support to die.
Then who is the cowboy?
Loongson !! No?
Are you kidding me? This is fantastic news. For AMD to provide this innovation you long for so much, it takes an R&D department with money and other resources to pump into it. To be able to acquire those resources requires gaining market share, taking profits that once belonged to your competitor for yourself. To get this market share from someone that's so far ahead of them at the moment, they'll need to get a little rough, cut-throat even.
Don't get me wrong though, it could always backfire on AMD as well. But so can just about any business strategy. I know there's plenty about successful business models/strategies that I don't even know enough about to not even have a clue. But f*** that, I'm excited to see if AMD will take the Predator approach. I want them too.
Game on b*tches
Oh and nice that AMD is stepping up now
"Hey kids, wants some candy?"
Oh wait.. wrong kind of predator.
Percy? Where's my Percy?!
Apple Mac. lol. Hopefully they will be able to release their products faster and give Intel more competition in the market for better prices for us.
They have moved into many other markets and are doing very well. Shipping over 12million APU's in the 2nd quarter alone.
The desktop is dying, and you really don't need a super fast cpu anymore, just a good graphics card.
AMD is making a smart decision by putting most recourses into new products and less into competing in desktop cpu's.
One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.
I believe AMD is very competative in the graphics card department but they really need to step up thier game in the CPU world.
If they could combine both and slap a low price on it then Intel and nVidia will likely struggle. (FYI, I know there is a chip like that currently out but the graphics capabilities suck.)
Intel - aliens
ARM - Humans who always manage to win in the end while the predators and aliens tear each other apart.
Its gonna be a great show in 2012 :-)
Bad jokes aside, just try to get more R&D funding, that's all. Money will come it's way from good products, not words.
Cheers!