New AMD CEO: We Need to Become Predators
Newly-appointed AMD CEO Rory Read recently told employees that the company needs to become a predator.
Now that former Lenovo Group COO and president Rory Read is seated upon his newly-shined CEO throne at AMD, the just-appointed company leader wants to take a difference stance on the market: that of a predator. For those who were hoping that AMD would some day bring CPU leader Intel down a notch or two, this may be some long-awaited good news.
"I really like to compete and win," he said during an employee event. "I feel passion for what we are doing. We only get one pass at this. [...] You might as well do things you're fired up about, and you're passionate. If it is worth doing, it is worth doing it right. We can be the leaders. We do not need to look left or right. That is not what we are."
Prior to joining AMD, Read served as Lenovo's president and COO from February 2009 to August 2011. He was responsible for driving the company's overall growth, execution, profitability and performance across a $16 billion global enterprise spanning more than 160 countries, turning Lenovo into the world’s fastest growing major PC manufacturer. He reportedly chose a "protect and attack" strategy to grow the company's market share, and based on his recent employee address, he may use the same approach at AMD.
"We got to become the hunters, we have to look forward, we have to go attack the hill," he said. "When you set your objectives on something that you believe in, you look ahead. As the predator, you become the aggressor, and you deliver on those goals. I had a great job at Lenovo – it was awesome. I'm here because I want to be here, and I believe so much in this team and what we can do together."
- Acer Ultrabook Spotted Early For $1,130 USD
- Deals August 31: ThinkPad Android Tablet Starting $449
- Asus Reportedly Launching 5 to 6 Ultrabooks in October
- VIDEO: Quake 3 Running on Tiny, Little Raspberry Pi
- Corsair Releases Two New Force Series GT SSDs
- HP May Spin-Off PC Business Rather Than Sell
- Apple Files Dynamic Cell Memory Patent
- Modern Warfare 3 Will Have Full Steam Support
- Deals for August 30: 24" Dell UltraSharp IPS LCD $329
- HP Marketing PSG as Separate Business
- Windows 8 Being Full Metro Will Be Your Choice
- OCZ Launches PCIe-Based HDD/SDD Hybrid Drive
- Deals Sept 1: 14" ThinkPad Core i3 $594 | Core i5 $636
- Wait on That RAM Upgrade! Prices Set To Nosedive in H2
- Zotac Debuts Palm-Sized ZBOX Nano Mini-PCs
- AMD FX-Series Lineup Revealed in CPU Support List
- Bethesda Explains Why Elder Scrolls Isn't an MMO
- Star Trek Online Going F2P Later This Year
Aaaand because you're giving me $1 million a year to be here, plus bonuses.
I don't care whether or not they are "predators". I just want some faster and more efficient AMD CPUs with quicker time to market!
... so i home the bulldozer will be @ aggressive price point... like AMD did against nVidia with Radeon...
Less talk, more action. Can we finally have Bulldozer?
i dont like this.
i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.
and who will they unload the cost onto?
what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)
please tell me that im not the only one here who sees potential for the amd i support to die.
I guess Intel is the Alien then.
I guess Intel is the Alien then.
Then who is the cowboy?
I guess Intel is the Alien then.
Then who is the cowboy?
Loongson !! No?
i dont like this. i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.and who will they unload the cost onto? what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)please tell me that im not the only one here who sees potential for the amd i support to die.
Are you kidding me? This is fantastic news. For AMD to provide this innovation you long for so much, it takes an R&D department with money and other resources to pump into it. To be able to acquire those resources requires gaining market share, taking profits that once belonged to your competitor for yourself. To get this market share from someone that's so far ahead of them at the moment, they'll need to get a little rough, cut-throat even.
Don't get me wrong though, it could always backfire on AMD as well. But so can just about any business strategy. I know there's plenty about successful business models/strategies that I don't even know enough about to not even have a clue. But f*** that, I'm excited to see if AMD will take the Predator approach. I want them too.
Game on b*tches
ssssssssshhhhhhhhhwwwwwwwwwwweeeeeeeeeeeeeeeeetttttttttttt!!!!!!!!!
Motivational speaker much? CEOs should be driven but putting that many clichés into one speech risks alienating employees..
Oh and nice that AMD is stepping up now
AMD's new Slogan:
"Hey kids, wants some candy?"
Oh wait.. wrong kind of predator.
im polishing my gun and loading the bullets , ready to attack the hill !
Then who is the cowboy?
Percy? Where's my Percy?!
Loongson !! No?
Apple Mac. lol. Hopefully they will be able to release their products faster and give Intel more competition in the market for better prices for us.
Competing with Intel in desktop cpu's is AMD's last priority, hence the delays.
They have moved into many other markets and are doing very well. Shipping over 12million APU's in the 2nd quarter alone.
The desktop is dying, and you really don't need a super fast cpu anymore, just a good graphics card.
AMD is making a smart decision by putting most recourses into new products and less into competing in desktop cpu's.
AMD supporter since 1995!
ok...
One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.
I believe AMD is very competative in the graphics card department but they really need to step up thier game in the CPU world.
If they could combine both and slap a low price on it then Intel and nVidia will likely struggle. (FYI, I know there is a chip like that currently out but the graphics capabilities suck.)
AMD- predator
Intel - aliens
ARM - Humans who always manage to win in the end while the predators and aliens tear each other apart.
Its gonna be a great show in 2012 :-)
If you try to become a "pocket" predator like Intel, I'm gonna friggin' call Arnold!
Bad jokes aside, just try to get more R&D funding, that's all. Money will come it's way from good products, not words.
Cheers!
ok...One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.I believe AMD is very competative in the graphics card department but they really need to step up thier game in the CPU world.If they could combine both and slap a low price on it then Intel and nVidia will likely struggle. (FYI, I know there is a chip like that currently out but the graphics capabilities suck.)
O_o did you just suggest a 6990 combined with an AMD CPU that is faster than an I7?
Competing with Intel in desktop cpu's is AMD's last priority, hence the delays.They have moved into many other markets and are doing very well. Shipping over 12million APU's in the 2nd quarter alone.The desktop is dying, and you really don't need a super fast cpu anymore, just a good graphics card. AMD is making a smart decision by putting most recourses into new products and less into competing in desktop cpu's.
I agree, CPUs are so cheap right now (thanks to AMD) that you can throw just about any $100 CPU in a PC and it will perform admirably and be able to run pretty much any game you want. A good graphics card is definitely more important than a CPU is if you're going to be gaming. Sure your i5 or i7 might get you 5 more FPS and speed up synthetics but who cares? I will say that I'm starting to hate all of these laptops with i5s and i7s packed with that crappy Intel HD 3000 (ugh). Back to AMD: it's good if AMD can get back to the performance Sandy Bridge i5s and i7s are at right now- but if they can't then it doesn't really matter because out of themselves, nVIDIA and Intel they probably have the best position in the market due to their focus on low-end chips, APUs and their huge graphics presence.
I like this guy already. Good luck, sir!
ok...One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.I believe AMD is very competative in the graphics card department but they really need to step up thier game in the CPU world.If they could combine both and slap a low price on it then Intel and nVidia will likely struggle. (FYI, I know there is a chip like that currently out but the graphics capabilities suck.)
6990 + Sandy Bridge type processing power? You might be waiting a long time.
AMD's new Slogan:"Hey kids, wants some candy?"Oh wait.. wrong kind of predator.
Actually, it's also the right kind. In Predator 2, some kid sees the Predator and asks him if we wants some candy. The Predator then repeats it later on. lol.
Aaaand because you're giving me $1 million a year to be here, plus bonuses.
Pretty much. Thing that he doesn't understand is that running a CPU/GPU business is nothing like running a PC OEM.
Its not easy to just jump on top. It takes a lot of R&D and good engineers.
Lets see what he can do for $1 million a year. I will give him one year and then pass judgement.
i dont like this. i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.and who will they unload the cost onto? what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)please tell me that im not the only one here who sees potential for the amd i support to die.
You must be a real winner with this attitude! "Don't try this, you might fail."
He talks the talk, but you need to remember that Intel is vastly bigger than AMD, so it is unlikely he can walk the walk because in reality that is out of his hands.
AMD really only exists because Intel needs them to. (anti-competition laws) If Intel wanted to get rid of AMD, they could sell CPUs at a marginal profit, or even undercut AMD's CPUs completely.
I don't have any problems with what he's saying in words, but if you read is body language starting at when he talk about is past job, too bad that you can read that he does not believe in what he's saying.
That's a marketing plan. Not a "solving internal problems" plan
Alan Mulally fixed Fords internal problems after years of Ford treating it like a marketing problem. And now look at them.
AMD has a problem getting product out the door. They had no such problems with Athlon XP's were competing against P3 and P4 models. They made a superior product. End of story.
They fixed the Radeon side of things. Now they need to desperately fix their CPU department.
Amen