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New AMD CEO: We Need to Become Predators

By - Source: X-bit Labs | B 80 comments

Newly-appointed AMD CEO Rory Read recently told employees that the company needs to become a predator.

Now that former Lenovo Group COO and president Rory Read is seated upon his newly-shined CEO throne at AMD, the just-appointed company leader wants to take a difference stance on the market: that of a predator. For those who were hoping that AMD would some day bring CPU leader Intel down a notch or two, this may be some long-awaited good news.

"I really like to compete and win," he said during an employee event. "I feel passion for what we are doing. We only get one pass at this. [...] You might as well do things you're fired up about, and you're passionate. If it is worth doing, it is worth doing it right. We can be the leaders. We do not need to look left or right. That is not what we are."

Prior to joining AMD, Read served as Lenovo's president and COO from February 2009 to August 2011. He was responsible for driving the company's overall growth, execution, profitability and performance across a $16 billion global enterprise spanning more than 160 countries, turning Lenovo into the world’s fastest growing major PC manufacturer. He reportedly chose a "protect and attack" strategy to grow the company's market share, and based on his recent employee address, he may use the same approach at AMD.

"We got to become the hunters, we have to look forward, we have to go attack the hill," he said. "When you set your objectives on something that you believe in, you look ahead. As the predator, you become the aggressor, and you deliver on those goals. I had a great job at Lenovo – it was awesome. I'm here because I want to be here, and I believe so much in this team and what we can do together."

Inside AMD - Rory Read's First Employee Address

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Top Comments
  • 28 Hide
    gmarsack , September 1, 2011 2:31 PM
    AMD's new Slogan:

    "Hey kids, wants some candy?"

    Oh wait.. wrong kind of predator.
  • 27 Hide
    pbrigido , September 1, 2011 1:13 PM
    I don't care whether or not they are "predators". I just want some faster and more efficient AMD CPUs with quicker time to market!
  • 25 Hide
    amk-aka-Phantom , September 1, 2011 1:16 PM
    Less talk, more action. Can we finally have Bulldozer?
Other Comments
  • 23 Hide
    burnley14 , September 1, 2011 1:09 PM
    Quote:
    I had a great job at Lenovo – it was awesome. I'm here because I want to be here, and I believe so much in this team and what we can do together.


    Aaaand because you're giving me $1 million a year to be here, plus bonuses.
  • 27 Hide
    pbrigido , September 1, 2011 1:13 PM
    I don't care whether or not they are "predators". I just want some faster and more efficient AMD CPUs with quicker time to market!
  • 23 Hide
    DjEaZy , September 1, 2011 1:15 PM
    ... so i home the bulldozer will be @ aggressive price point... like AMD did against nVidia with Radeon...
  • 25 Hide
    amk-aka-Phantom , September 1, 2011 1:16 PM
    Less talk, more action. Can we finally have Bulldozer?
  • 25 Hide
    scrumworks , September 1, 2011 1:31 PM
    I guess Intel is the Alien then.
  • -8 Hide
    Pyree , September 1, 2011 1:34 PM
    scrumworksI guess Intel is the Alien then.

    Then who is the cowboy?
  • 1 Hide
    ctbaars , September 1, 2011 1:52 PM
    scrumworksI guess Intel is the Alien then.

    PyreeThen who is the cowboy?

    Loongson !! No?
  • 7 Hide
    arson94 , September 1, 2011 2:05 PM
    alidani dont like this. i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.and who will they unload the cost onto? what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)please tell me that im not the only one here who sees potential for the amd i support to die.



    Are you kidding me? This is fantastic news. For AMD to provide this innovation you long for so much, it takes an R&D department with money and other resources to pump into it. To be able to acquire those resources requires gaining market share, taking profits that once belonged to your competitor for yourself. To get this market share from someone that's so far ahead of them at the moment, they'll need to get a little rough, cut-throat even.

    Don't get me wrong though, it could always backfire on AMD as well. But so can just about any business strategy. I know there's plenty about successful business models/strategies that I don't even know enough about to not even have a clue. But f*** that, I'm excited to see if AMD will take the Predator approach. I want them too.

    Game on b*tches
  • -8 Hide
    monkeysweat , September 1, 2011 2:13 PM
    ssssssssshhhhhhhhhwwwwwwwwwwweeeeeeeeeeeeeeeeetttttttttttt!!!!!!!!!
  • 12 Hide
    Agges , September 1, 2011 2:13 PM
    Motivational speaker much? CEOs should be driven but putting that many clichés into one speech risks alienating employees..

    Oh and nice that AMD is stepping up now :) 
  • 28 Hide
    gmarsack , September 1, 2011 2:31 PM
    AMD's new Slogan:

    "Hey kids, wants some candy?"

    Oh wait.. wrong kind of predator.
  • 0 Hide
    sonofliberty08 , September 1, 2011 2:41 PM
    im polishing my gun and loading the bullets , ready to attack the hill !
  • -4 Hide
    bin1127 , September 1, 2011 2:45 PM
    PyreeThen who is the cowboy?


    Percy? Where's my Percy?!
  • -1 Hide
    Rizlla , September 1, 2011 2:50 PM
    ctbaarsLoongson !! No?


    Apple Mac. lol. Hopefully they will be able to release their products faster and give Intel more competition in the market for better prices for us.
  • -1 Hide
    chick0n , September 1, 2011 3:05 PM
    AMD supporter since 1995!
  • 5 Hide
    dark_lord69 , September 1, 2011 3:06 PM
    ok...
    One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.

    I believe AMD is very competative in the graphics card department but they really need to step up thier game in the CPU world.

    If they could combine both and slap a low price on it then Intel and nVidia will likely struggle. (FYI, I know there is a chip like that currently out but the graphics capabilities suck.)
  • 13 Hide
    Anonymous , September 1, 2011 3:32 PM
    AMD- predator
    Intel - aliens
    ARM - Humans who always manage to win in the end while the predators and aliens tear each other apart.
    Its gonna be a great show in 2012 :-)
  • 4 Hide
    Yuka , September 1, 2011 3:49 PM
    If you try to become a "pocket" predator like Intel, I'm gonna friggin' call Arnold!

    Bad jokes aside, just try to get more R&D funding, that's all. Money will come it's way from good products, not words.

    Cheers!
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