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RIM Forced to Drop BBX Name, Goes With "10" Instead

By - Source: DocStoc | B 7 comments

A temporary restraining order was issued against Research in Motion that prevents the company from using the name "BBX" for its new OS platform.

A court sided with Basis, which sued RIM earlier on claims that BBX infringes on Basis' registered trademark. In its ruling, the court stated that it granted the temporary restraining order as Basis "is likely to prevail on its trademark infringement claim" since it has an "incontestable federally registered trademark" that covers the BBX mark. The court also said that consumers may confuse Basis' BBX product with RIM's BBX OS.

Specifically, the temporary order prevents RIM from using the BBX name at the DevCon Asia event. Strangely enough, RIM argued in this case that DevCon Asia is primarily targeted at Asians and should be allowed to use BBX as a result as Basis does not have a strong presence in Asia. In the big picture that may not have been a very compelling reason to keep using the BBX name.

Basis claims that there is an installaed base of "thousands" of Basis products that carry a "BBx" prefix. Basis, however, does not explicitly use the name BBx, but replaces the "x" with a letter signifying the current version of BBx. For example, the current version of the software is BBj. BBj is an object-oriented development environment for Oracle's Java Virtual Machine.

RIM already reacted to the ruling and announced via a tweet that "BlackBerry 10" is the "official name" of its next generation platform. And the Roman numeral for 10 is... X!

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  • 2 Hide
    LuckyDucky7 , December 7, 2011 9:16 PM
    Basis?
    Who ever heard of them?

    I mean, if you're using their product you already know their name, and I just don't understand why this needs to be fought over. Sure, it's the next great thing from RIM, but still.
  • 2 Hide
    STravis , December 7, 2011 10:27 PM
    LuckyDucky7Basis?Who ever heard of them?I mean, if you're using their product you already know their name, and I just don't understand why this needs to be fought over. Sure, it's the next great thing from RIM, but still.


    You know, they registered the name for a reason. That is after all the point of registering unique names.
  • 1 Hide
    K2N hater , December 7, 2011 11:12 PM
    Though both are software they're not related at all... That's what happens when a court decides something according to lawyers' performance.
  • 7 Hide
    iLLz , December 7, 2011 11:15 PM
    K2N haterThough both are software they're not related at all... That's what happens when a court decides something according to lawyers' performance.


    The point is they are both in the software market and BBx is already trademarked. RIM loses. It doesn't matter if they are in the same exact field in software, they are still close enough. The thing that gets me is how the hell didnt RIM know this was trademarked before making it official on their end?
  • 3 Hide
    jojesa , December 8, 2011 3:03 AM
    Ok Basis now we know who you are...that was the whole point of bringing this lawsuit. Your 5 minutes of fame are over.
  • 0 Hide
    belardo , December 8, 2011 10:59 AM
    So, RIM wants to use BBX - yet some company is really only using BBx in which (x) is just a version letter.

    Nobody is going to be confused. Like people get confused between Apple Records and Apple computers?
  • 0 Hide
    eddieroolz , December 11, 2011 7:47 AM
    BBX was a good name...darn injunction.