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AMD Cuts Prices of its Radeon HD 7000 Series

By - Source: techPowerUp | B 70 comments

AMD is set to cut the prices of its Radeon HD 7000 series GPUs... Let the Price Wars Continue!

AMD is preparing another round of prices cuts on its Radeon HD 7900 series and HD 7800 series products. The move is to make them more price competitive against Nvidia's lineup, including the pending release of the GTX 660 Ti

New Pricing Structure:

  • Radeon HD 7970 GHz Edition: US $499
  • Radeon HD 7970: US $429
  • Radeon HD 7950: US $349
  • Radeon HD 7870 GHz Edition: US $299
  • Radeon HD 7850: US $249

  

The most significant set of price cuts come with the HD 7950 and below, which puts these cards into a more affordable price point, in the price-performance "sweetspot" battle with Nvidia.

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  • 24 Hide
    doomtomb , July 18, 2012 2:27 PM
    Back in my day (2009), mid-range cards were $200-249. Not this $299+ crap.
  • 14 Hide
    master_chen , July 18, 2012 2:06 PM
    Not low enough. But good news anyway, this means I can buy my second 7970 (for CFX) in about half a year from now...or somewhere around that.
  • 10 Hide
    Au_equus , July 18, 2012 2:29 PM
    $370 for the 7970 with 5 free games at TD. O.O
    http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=3419957&Sku=V261-7972%20FREE%20GAMES
Other Comments
  • 14 Hide
    master_chen , July 18, 2012 2:06 PM
    Not low enough. But good news anyway, this means I can buy my second 7970 (for CFX) in about half a year from now...or somewhere around that.
  • 3 Hide
    EzioAs , July 18, 2012 2:11 PM
    ^ Agreed. It's not low enough. Let's hope after the 660ti comes out at a frickin $300, which is high for a mid range-card, the 7800 prices go down more.
  • 8 Hide
    freggo , July 18, 2012 2:22 PM
    Nothing 'sweet' about $349 in this economy :-)

  • 24 Hide
    doomtomb , July 18, 2012 2:27 PM
    Back in my day (2009), mid-range cards were $200-249. Not this $299+ crap.
  • 10 Hide
    Au_equus , July 18, 2012 2:29 PM
    $370 for the 7970 with 5 free games at TD. O.O
    http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=3419957&Sku=V261-7972%20FREE%20GAMES
  • 6 Hide
    tomfreak , July 18, 2012 2:30 PM
    and 7700 series have no price cut lol........
  • 2 Hide
    buzznut , July 18, 2012 2:40 PM
    I thought the main reason for the price cuts was GHZ version of the 7970.
  • 0 Hide
    nocteratus , July 18, 2012 2:46 PM
    Rumors place the gtx660ti above the performance of a gtx580, then it should be between the performance of the 7870 and 7950.

    AMD HD 7000 prices are still too high. AMD should lower the 7950 to $300 to be competitive with nvidia.
  • 0 Hide
    boiler1990 , July 18, 2012 2:46 PM
    doomtombBack in my day (2009), mid-range cards were $200-249. Not this $299+ crap.

    Mid-range cards were in that range less than 3 years ago. It seems like this generation is the beginning of the trend...
  • 0 Hide
    de5_Roy , July 18, 2012 2:51 PM
    lots of performance for cheap.
    love the competition!
  • -8 Hide
    nocteratus , July 18, 2012 2:53 PM
    They have to increase the price of the cards to make up for the increase in price for petroleum (crude oil)
  • 6 Hide
    cscott_it , July 18, 2012 2:57 PM
    Why is everyone freaking out about these prices - I recall the 8800gtx costing upwards of $550 per card (if memory serves).

    Don't get me wrong, I love low priced video cards - but really the prices of either camp don't seem unreasonable.
  • 8 Hide
    Anonymous , July 18, 2012 3:01 PM
    Amd doesn't need to lower prices to compete with nvidia. The 7950 can be found for $335 and it overclocks extremely well, to within 5% of an overclocked gtx 670 which is $400. I own both so this is not fanboy nonsense.
  • 10 Hide
    EzioAs , July 18, 2012 3:05 PM
    Quote:
    Amd doesn't need to lower prices to compete with nvidia. The 7950 can be found for $335 and it overclocks extremely well, to within 5% of an overclocked gtx 670 which is $400. I own both so this is not fanboy nonsense.


    It's not the 7950 that needs more price cuts (but yeah that would be great), it's actually the 7800 cards (7870/7850)
  • 5 Hide
    danawesome89 , July 18, 2012 3:07 PM
    So no price drop on the 7850? Hmmm... I guess I'm not too mad since I bought one a month ago and a big drop now would probably make me mad but still...
  • 0 Hide
    Anonymous , July 18, 2012 3:07 PM
    8800GTX was the highest end card of its time hence the price this is a mid range card, not a 680GTX therefore the price is high and not to mention we're in a recession of sorts so not everyone has deep pockets like you.
  • 5 Hide
    novaguy , July 18, 2012 3:36 PM
    greghomeNo discount for the 7750?I know it's cheap already........but.......


    There's nothing else out that that can run slot power that competes with the 7750. Would be nice if nVidia put out the 640 with gddr5 to start a price war in the slot power market, but they didn't.
  • 6 Hide
    cscott_it , July 18, 2012 3:40 PM
    Trickset8800GTX was the highest end card of its time hence the price this is a mid range card, not a 680GTX therefore the price is high and not to mention we're in a recession of sorts so not everyone has deep pockets like you.


    No need to talk about pockets - whether shirt or pants.

    I'm just making the observation that these prices aren't unreasonable or unheard of. I think that the prices for either camp are acceptable. They aren't gouging because there is still a market.

    As I said, I'd love to see 5870/4870 prices. However, unless one side dominates the market - I don't see the other side making a gambit like that to regain market share.
  • 9 Hide
    back_by_demand , July 18, 2012 3:41 PM
    Prepare for the HD8000 series anyday now!!!
  • 0 Hide
    killerclick , July 18, 2012 3:48 PM
    People are playing on consoles, tablets and other handhelds, so we'll be looking at longer update cycles and higher prices for PC gaming hardware. Kinda blows but whatchagonnado
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