AMD Cuts Prices of its Radeon HD 7000 Series

AMD is set to cut the prices of its Radeon HD 7000 series GPUs... Let the Price Wars Continue!

AMD is preparing another round of prices cuts on its Radeon HD 7900 series and HD 7800 series products. The move is to make them more price competitive against Nvidia's lineup, including the pending release of the GTX 660 Ti.

New Pricing Structure:

Radeon HD 7970 GHz Edition: US $499
Radeon HD 7970: US $429
Radeon HD 7950: US $349
Radeon HD 7870 GHz Edition: US $299
Radeon HD 7850: US $249

The most significant set of price cuts come with the HD 7950 and below, which puts these cards into a more affordable price point, in the price-performance "sweetspot" battle with Nvidia.

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Top Comments

24 Ð

doomtomb , July 18, 2012 9:27 PM

Back in my day (2009), mid-range cards were $200-249. Not this $299+ crap.
14 Ð

master_chen , July 18, 2012 9:06 PM

Not low enough. But good news anyway, this means I can buy my second 7970 (for CFX) in about half a year from now...or somewhere around that.
10 Ð

EzioAs , July 18, 2012 10:05 PM

Quote:
Amd doesn't need to lower prices to compete with nvidia. The 7950 can be found for $335 and it overclocks extremely well, to within 5% of an overclocked gtx 670 which is $400. I own both so this is not fanboy nonsense.

It's not the 7950 that needs more price cuts (but yeah that would be great), it's actually the 7800 cards (7870/7850)

Other Comments

14 Ð

master_chen , July 18, 2012 9:06 PM

Not low enough. But good news anyway, this means I can buy my second 7970 (for CFX) in about half a year from now...or somewhere around that.
3 Ð

EzioAs , July 18, 2012 9:11 PM

^ Agreed. It's not low enough. Let's hope after the 660ti comes out at a frickin $300, which is high for a mid range-card, the 7800 prices go down more.
8 Ð

freggo , July 18, 2012 9:22 PM

Nothing 'sweet' about $349 in this economy :-)
24 Ð

doomtomb , July 18, 2012 9:27 PM

Back in my day (2009), mid-range cards were $200-249. Not this $299+ crap.
10 Ð

Au_equus , July 18, 2012 9:29 PM

$370 for the 7970 with 5 free games at TD. O.O
http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=3419957&Sku=V261-7972%20FREE%20GAMES
6 Ð

tomfreak , July 18, 2012 9:30 PM

and 7700 series have no price cut lol........
2 Ð

buzznut , July 18, 2012 9:40 PM

I thought the main reason for the price cuts was GHZ version of the 7970.
0 Ð

nocteratus , July 18, 2012 9:46 PM

Rumors place the gtx660ti above the performance of a gtx580, then it should be between the performance of the 7870 and 7950.

AMD HD 7000 prices are still too high. AMD should lower the 7950 to $300 to be competitive with nvidia.
0 Ð

boiler1990 , July 18, 2012 9:46 PM

doomtombBack in my day (2009), mid-range cards were $200-249. Not this $299+ crap.

Mid-range cards were in that range less than 3 years ago. It seems like this generation is the beginning of the trend...
0 Ð

de5_Roy , July 18, 2012 9:51 PM

lots of performance for cheap.
love the competition!
-8 Ð

nocteratus , July 18, 2012 9:53 PM

They have to increase the price of the cards to make up for the increase in price for petroleum (crude oil)
6 Ð

cscott_it , July 18, 2012 9:57 PM

Why is everyone freaking out about these prices - I recall the 8800gtx costing upwards of $550 per card (if memory serves).

Don't get me wrong, I love low priced video cards - but really the prices of either camp don't seem unreasonable.
8 Ð

anonymous@guest , July 18, 2012 10:01 PM

Amd doesn't need to lower prices to compete with nvidia. The 7950 can be found for $335 and it overclocks extremely well, to within 5% of an overclocked gtx 670 which is $400. I own both so this is not fanboy nonsense.
10 Ð

EzioAs , July 18, 2012 10:05 PM

Quote:
Amd doesn't need to lower prices to compete with nvidia. The 7950 can be found for $335 and it overclocks extremely well, to within 5% of an overclocked gtx 670 which is $400. I own both so this is not fanboy nonsense.

It's not the 7950 that needs more price cuts (but yeah that would be great), it's actually the 7800 cards (7870/7850)
5 Ð

danawesome89 , July 18, 2012 10:07 PM

So no price drop on the 7850? Hmmm... I guess I'm not too mad since I bought one a month ago and a big drop now would probably make me mad but still...
0 Ð

anonymous@guest , July 18, 2012 10:07 PM

8800GTX was the highest end card of its time hence the price this is a mid range card, not a 680GTX therefore the price is high and not to mention we're in a recession of sorts so not everyone has deep pockets like you.
5 Ð

novaguy , July 18, 2012 10:36 PM

greghomeNo discount for the 7750?I know it's cheap already........but.......

There's nothing else out that that can run slot power that competes with the 7750. Would be nice if nVidia put out the 640 with gddr5 to start a price war in the slot power market, but they didn't.
6 Ð

cscott_it , July 18, 2012 10:40 PM

Trickset8800GTX was the highest end card of its time hence the price this is a mid range card, not a 680GTX therefore the price is high and not to mention we're in a recession of sorts so not everyone has deep pockets like you.

No need to talk about pockets - whether shirt or pants.

I'm just making the observation that these prices aren't unreasonable or unheard of. I think that the prices for either camp are acceptable. They aren't gouging because there is still a market.

As I said, I'd love to see 5870/4870 prices. However, unless one side dominates the market - I don't see the other side making a gambit like that to regain market share.
9 Ð

back_by_demand , July 18, 2012 10:41 PM

Prepare for the HD8000 series anyday now!!!
0 Ð

killerclick , July 18, 2012 10:48 PM

People are playing on consoles, tablets and other handhelds, so we'll be looking at longer update cycles and higher prices for PC gaming hardware. Kinda blows but whatchagonnado

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