Samsung: We're Fine With Following Instead of Leading

Samsung has stressed that while Apple focuses on creating new markets and dominating them, the South Korean technology company is willing to follow the market leader.

"We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during  an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

Comparatively, Apple’s late co-founder Steven Jobs rejected the idea of relying on market research. He had stated that consumers don’t know what they want. Either way, Samsung has become the market leader for smartphones and cell phones.

It was the global worldwide mobile phone market leader during 2012, with the company shipping approximately one quarter of all mobile phones on the planet -- 63 million units during 2012's Q4 and 396.5 million units throughout 2012. It has also replaced Apple as the U.S. smartphone market leader predominately due to the popularity of its Galaxy S3. Elsewhere, the company overtook Apple as the world's leading chip buyer.

Samsung also outspends Apple on research and development, with the firm spending $10.5 billion, or 5.7 percent of its revenue, while Apple spent $3.4 billion, or 2.2 percent of its revenue during 2012. Meanwhile, Samsung Electronics' revenue for last year stood at $183.5 billion with its competitor generating $156.5 billion.

 

Contact Us for News Tips, Corrections and Feedback

Create a new thread in the US News comments forum about this subject
This thread is closed for comments
18 comments
    Your comment
    Top Comments
  • wannabepro
    Zak, this brings your "journalism" to a new low.
    "We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

    This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.

    It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)

    They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
    24
  • victorintelr
    As long as the comment is not taken from Apple as an excuse for another lawsuit, it should be fine, though I don't think many will like it. Obviously Samsung is not leading in every sense, but the addition of a different point of view and products to the market other than one phone, one size, one interface is always welcome and benefits the costumer.
    Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
    18
  • tiret
    ^+1. this looks like a cheap stab at Samsung by a fanboy journalist. unless you can quote samsung saying they are content following apple - do not say it. the quote was clearly "We get most of our ideas from the market"
    15
  • Other Comments
  • victorintelr
    As long as the comment is not taken from Apple as an excuse for another lawsuit, it should be fine, though I don't think many will like it. Obviously Samsung is not leading in every sense, but the addition of a different point of view and products to the market other than one phone, one size, one interface is always welcome and benefits the costumer.
    Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
    18
  • kcorp2003
    Why can't video game industry follow Steve job market research mentality. EA market research, the target audience needs more Call of Duty. let's lower the threshold and make games for the casual.
    -5
  • wannabepro
    Zak, this brings your "journalism" to a new low.
    "We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

    This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.

    It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)

    They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
    24