Samsung: We're Fine With Following Instead of Leading
South Korean firm discusses Apple's strategy of entering a market and dominating it.
Samsung has stressed that while Apple focuses on creating new markets and dominating them, the South Korean technology company is willing to follow the market leader.
"We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."
Comparatively, Apple’s late co-founder Steven Jobs rejected the idea of relying on market research. He had stated that consumers don’t know what they want. Either way, Samsung has become the market leader for smartphones and cell phones.
It was the global worldwide mobile phone market leader during 2012, with the company shipping approximately one quarter of all mobile phones on the planet -- 63 million units during 2012's Q4 and 396.5 million units throughout 2012. It has also replaced Apple as the U.S. smartphone market leader predominately due to the popularity of its Galaxy S3. Elsewhere, the company overtook Apple as the world's leading chip buyer.
Samsung also outspends Apple on research and development, with the firm spending $10.5 billion, or 5.7 percent of its revenue, while Apple spent $3.4 billion, or 2.2 percent of its revenue during 2012. Meanwhile, Samsung Electronics' revenue for last year stood at $183.5 billion with its competitor generating $156.5 billion.
"We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."
This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.
It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)
They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
"We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."
This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.
It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)
They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
Man, just looking at your post history is hilarious. Apple fanboyism at its best.
Anyway, anything you say can't change the fact that Zak writes articles that stretch the truth by a LOT. Almost always in Apple's favor.
U Mad Fan Boy ???
He only said that your @pple lover should have been fired already.
And "driven by market" immediately becomes "driven by apple".
Because, you know, when PDAs era was over, combining a phone into "a kind of PDA" wasn't obvious.
And, oh oh oh, we didn't have tablets let alone multitouch back in 90th (which cost 2k+ $ at that time).
Additionally, it clearly states that Samsung does create new markets (phablet given as an example).
I would recommend that everyone just click through to the source story; it is not very long and quite a bit more balanced.
Except CoD is published by Activision, not EA.
Posting the original statement AND your twisted interpretation of it just makes it ridiculous, and people called you out.
I don't think Zak will ever find another job as a technology Journalist or Journalist of any kind, This is his first and last job as journalist of any kind, from here "Best of Media" To McDonald or any other lower chain of fast food trash.
Did you read the entire article, or just the headline? The article casts Samsung in a very positive light. Personally, I own several Samsung mobile devices, and despise Apple because I'm a PC technological elitist and I prefer a computer to be a computer, rather than an appliance like a toaster. The tone of the article was positive for Samsung. You'd have to stretch to see it otherwise.
How, precisely, does the article promote Apple over Samsung? It draws contrasts between the stated approaches of the executives of both companies and relays pertinent facts regarding market dominance and leadership. I can't speak for News or Editorial, but this looks like a solid article about a piece in the New York Times.
Here at Tom's, we encourage constructive criticism and feedback from our members. If you take issue with an article and have valid concerns, we want to hear about them. But I've seen a lot of undeserved angst lobbed lately at Zak Islam from this community for writing articles covering the subject of mobility in recent months. Our Rules of Conduct prohibit personal attacks, and that covers not only you, the user, but also our reporters. Some of the accusations I've seen have been remarkably unfounded regarding articles written by Zak Islam - namely that he writes more Apple articles than anything else. His Samsung articles alone for the past 3 months dwarf the Apple ones by almost 30%. I know that because I've seen the anti-Zak hate and I've gone back and counted them.
So, with all due respect, chill on the Zak-attacks, and try to keep discussion on topic. Thanks!
-JP
Deliver a rock solid device samsung and watch apple follow
Both within Zak's own article & the ensuing comments there is a mess of concepts of leadership, & saying Samsung is "Following Instead of Leading" & fine with it is a misinterpretation of the interview.