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Samsung: We're Fine With Following Instead of Leading

By - Source: BGR | B 18 comments

South Korean firm discusses Apple's strategy of entering a market and dominating it.

Samsung has stressed that while Apple focuses on creating new markets and dominating them, the South Korean technology company is willing to follow the market leader.

"We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during  an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

Comparatively, Apple’s late co-founder Steven Jobs rejected the idea of relying on market research. He had stated that consumers don’t know what they want. Either way, Samsung has become the market leader for smartphones and cell phones.

It was the global worldwide mobile phone market leader during 2012, with the company shipping approximately one quarter of all mobile phones on the planet -- 63 million units during 2012's Q4 and 396.5 million units throughout 2012. It has also replaced Apple as the U.S. smartphone market leader predominately due to the popularity of its Galaxy S3. Elsewhere, the company overtook Apple as the world's leading chip buyer.

Samsung also outspends Apple on research and development, with the firm spending $10.5 billion, or 5.7 percent of its revenue, while Apple spent $3.4 billion, or 2.2 percent of its revenue during 2012. Meanwhile, Samsung Electronics' revenue for last year stood at $183.5 billion with its competitor generating $156.5 billion.

 

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  • 24 Hide
    wannabepro , February 13, 2013 2:39 AM
    Zak, this brings your "journalism" to a new low.
    "We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

    This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.

    It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)

    They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
  • 18 Hide
    victorintelr , February 13, 2013 1:48 AM
    As long as the comment is not taken from Apple as an excuse for another lawsuit, it should be fine, though I don't think many will like it. Obviously Samsung is not leading in every sense, but the addition of a different point of view and products to the market other than one phone, one size, one interface is always welcome and benefits the costumer.
    Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
  • 15 Hide
    tiret , February 13, 2013 3:08 AM
    ^+1. this looks like a cheap stab at Samsung by a fanboy journalist. unless you can quote samsung saying they are content following apple - do not say it. the quote was clearly "We get most of our ideas from the market"
Other Comments
  • 18 Hide
    victorintelr , February 13, 2013 1:48 AM
    As long as the comment is not taken from Apple as an excuse for another lawsuit, it should be fine, though I don't think many will like it. Obviously Samsung is not leading in every sense, but the addition of a different point of view and products to the market other than one phone, one size, one interface is always welcome and benefits the costumer.
    Edit: By the way. My opinion is straight from the Source. The original source also gives examples of Samsung Leading, not just following (but Zak omitted like 99% of the article anyways...)
  • -5 Hide
    kcorp2003 , February 13, 2013 1:57 AM
    Why can't video game industry follow Steve job market research mentality. EA market research, the target audience needs more Call of Duty. let's lower the threshold and make games for the casual.
  • 24 Hide
    wannabepro , February 13, 2013 2:39 AM
    Zak, this brings your "journalism" to a new low.
    "We get most of our ideas from the market," Samsung EVP Kim Hyun-suk told The New York Times during an interview. "The market is a driver, so we don’t intend to drive the market in a certain direction."

    This doesn't mean that Samsung is content with following Apple. It means Samsung is content with giving consumers/customers what they want.

    It means Samsung isn't trying to shove something down the consumer's throat.. As with the case Microsoft and Win8. (Not hating on Win8, just a fact..)

    They have a larger market share, have better products and spend more $$$ on R&D. Does this sound like a company content with following crApple?
  • 15 Hide
    tiret , February 13, 2013 3:08 AM
    ^+1. this looks like a cheap stab at Samsung by a fanboy journalist. unless you can quote samsung saying they are content following apple - do not say it. the quote was clearly "We get most of our ideas from the market"
  • 10 Hide
    thety6on , February 13, 2013 3:18 AM
    Sigh. More of Zak Islam and his inaccurate apple promoting articles. When will Tom's ever fire this guy?
  • 2 Hide
    thety6on , February 13, 2013 3:30 AM
    otacon72When will whining bitches like yourself stfu?


    Man, just looking at your post history is hilarious. Apple fanboyism at its best.

    Anyway, anything you say can't change the fact that Zak writes articles that stretch the truth by a LOT. Almost always in Apple's favor.
  • 0 Hide
    Kami3k , February 13, 2013 5:12 AM
    Really?
  • -1 Hide
    umadfanboy , February 13, 2013 5:44 AM
    otacon72Moderator:p lease watch the profanity and language.


    U Mad Fan Boy ???

    He only said that your @pple lover should have been fired already.
  • 1 Hide
    kartu , February 13, 2013 7:54 AM
    Yeah, company that has best screens on the market and spends gazillions on R&D, recently demoed flexible OLED screens is only "a follower", right.

    And "driven by market" immediately becomes "driven by apple".
    Because, you know, when PDAs era was over, combining a phone into "a kind of PDA" wasn't obvious.
    And, oh oh oh, we didn't have tablets let alone multitouch back in 90th (which cost 2k+ $ at that time).
  • 1 Hide
    outlw6669 , February 13, 2013 8:47 AM
    Yeah, the entire tone of the source article is quite different.
    Additionally, it clearly states that Samsung does create new markets (phablet given as an example).

    I would recommend that everyone just click through to the source story; it is not very long and quite a bit more balanced.
  • 1 Hide
    sublime2k , February 13, 2013 10:05 AM
    kcorp2003Why can't video game industry follow Steve job market research mentality. EA market research, the target audience needs more Call of Duty. let's lower the threshold and make games for the casual.

    Except CoD is published by Activision, not EA.
  • 1 Hide
    house70 , February 13, 2013 10:24 AM
    I have to agree, this article has TROLL written all over it. Twisting a clear statement however you wish just to get more clicks is a a mark of poor journalism. At least don't post the original statement when you do that, it would give you a bit more credibility as an OPINION article instead of a REPORT.
    Posting the original statement AND your twisted interpretation of it just makes it ridiculous, and people called you out.
  • -1 Hide
    downhill911 , February 13, 2013 12:33 PM
    Hello Zak.
  • 1 Hide
    nafhan , February 13, 2013 12:49 PM
    Quote:
    Samsung also outspends Apple on research and development
    Samsung is involved in MANY more business areas, including chip fabrication. R&D for their fabs, for instance, may be a significant amount of their R&D spending. Apple's R&D spending will be much more focused. Still, with the amount of cash Apple has, it's disappointing that they aren't spending more. It almost seems like they don't know what to do with the money.
  • -2 Hide
    aracheb , February 13, 2013 1:01 PM
    house70I have to agree, this article has TROLL written all over it. Twisting a clear statement however you wish just to get more clicks is a a mark of poor journalism. At least don't post the original statement when you do that, it would give you a bit more credibility as an OPINION article instead of a REPORT. Posting the original statement AND your twisted interpretation of it just makes it ridiculous, and people called you out.

    I don't think Zak will ever find another job as a technology Journalist or Journalist of any kind, This is his first and last job as journalist of any kind, from here "Best of Media" To McDonald or any other lower chain of fast food trash.
  • 2 Hide
    jpishgar , February 13, 2013 2:11 PM
    Quote:
    Zak, this brings your "journalism" to a new low.

    Quote:
    ...this looks like a cheap stab at Samsung by a fanboy journalist.


    Did you read the entire article, or just the headline? The article casts Samsung in a very positive light. Personally, I own several Samsung mobile devices, and despise Apple because I'm a PC technological elitist and I prefer a computer to be a computer, rather than an appliance like a toaster. The tone of the article was positive for Samsung. You'd have to stretch to see it otherwise.

    Quote:
    Sigh. More of Zak Islam and his inaccurate apple promoting articles. When will Tom's ever fire this guy?


    Quote:
    Anyway, anything you say can't change the fact that Zak writes articles that stretch the truth by a LOT. Almost always in Apple's favor.


    How, precisely, does the article promote Apple over Samsung? It draws contrasts between the stated approaches of the executives of both companies and relays pertinent facts regarding market dominance and leadership. I can't speak for News or Editorial, but this looks like a solid article about a piece in the New York Times.

    Here at Tom's, we encourage constructive criticism and feedback from our members. If you take issue with an article and have valid concerns, we want to hear about them. But I've seen a lot of undeserved angst lobbed lately at Zak Islam from this community for writing articles covering the subject of mobility in recent months. Our Rules of Conduct prohibit personal attacks, and that covers not only you, the user, but also our reporters. Some of the accusations I've seen have been remarkably unfounded regarding articles written by Zak Islam - namely that he writes more Apple articles than anything else. His Samsung articles alone for the past 3 months dwarf the Apple ones by almost 30%. I know that because I've seen the anti-Zak hate and I've gone back and counted them.

    So, with all due respect, chill on the Zak-attacks, and try to keep discussion on topic. Thanks!

    -JP
  • -1 Hide
    keyholder , February 13, 2013 3:38 PM
    if i were samsung i wouldnt worry about following in apples shadow, and concertrate on producing decent hardware with which im sure then apple will find a patent that they THINK they own ( curved corners HAHAHA ) and then start another court battle...

    Deliver a rock solid device samsung and watch apple follow ;) 
  • 1 Hide
    anham , February 13, 2013 9:16 PM
    Zak's headline is misconstrued, but I think this backlash stems from him having a different notion of what it means to lead a market. Apple's efforts to find new demand in a market are quite different from seeking out what customers say they want. Sales is a different notion of leadership, & diversifying into niche tastes is another way to be called a leader. And as for comparing R&D, a lot of Samsung's is hardware, while Apple is focused on design, both software & overall. Apple has got to keep their ecosystem/garden growing, while Samsung will roll with the market.

    Both within Zak's own article & the ensuing comments there is a mess of concepts of leadership, & saying Samsung is "Following Instead of Leading" & fine with it is a misinterpretation of the interview.