South Korean manufacturer looking to challenge BlackBerry.
South Korean technology company, Samsung, is purportedly set to debut an enterprise platform at the Mobile World Congress.
Boston-based brokerage firm Detwiler Fenton said that Samsung is planning to unveil a new enterprise platform at the trade show (February 25-28, 2012) that will compete with BlackBerry’s BlackBerry 10 operating system.
Further details were not provided, but either way, BlackBerry, of course, relies heavily on the enterprise market. Shares of the company, previously known as Research In Motion, were trading down by 3.7 percent after the news.
"Over the last couple of years, Samsung’s enterprise group was chartered with developing an enterprise platform that could take advantage of the Android ecosystem but that also delivered best in class security policies, application management, email, unified communications etc. to compete with BBRY," Detwiler said.
"Samsung must now believe it has enhanced SAFE to effectively take share from BBRY as we understand it has hired well north of 100 sales and sales support staff to serve the enterprise and small business markets. We also understand that the company has established very aggressive 2013 sales objectives for this segment."
BlackBerry's share in the enterprise market decreased prior to the launch of BlackBerry 10 with several U.S. government agencies, including the Pentagon and the U.S. Immigration and Customs Enforcement agency, dropping the mobile platform in favor of Google's Android and Apple's iPhone.
That said, after the launch of the operating system's latest edition, Home Depot -- the world's fifth largest retailer -- decided to drop BlackBerry in favor of the iPhone for 10,000 employees.