Samsung Galaxy S3 Sales Unhurt From Legal Loss to Apple

Despite being ordered to pay over $1 billion in damages to Apple over a patent-based lawsuit, analytics firm Localytics  said demand for Samsung's flagship Galaxy S3 smartphone hasn't waned at all.

In fact, Localytics, which tracks what types of smartphones access thousands of mobile apps via its mobile analytics platform, stated that they saw a 9 percent average increase of new Galaxy S3 devices since the first week of August.

Furthermore, the smartphone's demand apparently grew 16 percent during the week of the Apple patent trial verdict. It grew 15 percent during the week that saw Apple announcing the iPhone 5.

Apple suing Samsung may have given the latter a favor, Localytics believes, as “the deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices were similar enough to iPhones to be an option for many consumers.”

What's more, Samsung may not even have to pay the $1 billion; the South Korean conglomerate recently asked for the case to be dismissed.

 

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33 comments
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  • hyperanthripoid
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  • house70
    I would say people like their choices and reject a system where one single device/company/OS dictates the rules.
    24
  • egilbe
    Free advertising is free advertising. Everyone (uninformed masses) now thinks that Samsung is an Apple, except cheaper
    17
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  • hyperanthripoid
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  • freggo
    If Microsoft can spend around $900 Million on PR for Windows 8 Samsung can sure afford a cool Billion on PR for their smart phones :-)
    -12
  • house70
    I would say people like their choices and reject a system where one single device/company/OS dictates the rules.
    24