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Samsung GS4 Promotion Goes Weirdly Korean Bollywood

By - Source: Tech Radar | B 26 comments

Samsung uses popular music video Gangam Style for Advertising S4.

Samsung have decided to abandon their normal advertising strategy in favour of a new “hip” approach to their customers. So what do you get if you add Korean pop culture, along with Bollywood actor Ranveer Singh and the Samsung S4? Sadly enough, this: 

Samsung S4 Advertisement
 

We are not quite sure how this video classifies as uncensored, as someone has clearly missed out a lot of bad rhyming and forgot to add some actual music. Strangely enough, the crowd in the video were not too excited about the stunt either, but we cannot imagine why. The use of the most viewed video on YouTube, Gangam Style by Psy, coupled with the odd dance routine has even disgusted the main dancer himself, evidence being his increasingly sour face as the video progresses.

After seeing this video, what are your opinions of it? Do you think that this new advertising strategy from Samsung has merit, as it clearly received the publicity it wanted to, or do you think this stunt has cost them customers and the ability to be taken seriously?

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  • 12 Hide
    schnitter , May 3, 2013 6:38 PM
    This is one of the few times where I feel embarrassed for someone else...
  • 10 Hide
    weierstrass , May 3, 2013 5:13 PM
    when some fan puts things like this on Youtube, its fun. When the company makes somehting like this I just cant take the product serious anymore.
Other Comments
  • 10 Hide
    weierstrass , May 3, 2013 5:13 PM
    when some fan puts things like this on Youtube, its fun. When the company makes somehting like this I just cant take the product serious anymore.
  • 0 Hide
    brandonjclark , May 3, 2013 5:57 PM
    Although I didn't think it possible, this makes the HTC One even more beautiful.
  • 12 Hide
    schnitter , May 3, 2013 6:38 PM
    This is one of the few times where I feel embarrassed for someone else...
  • 6 Hide
    fnh , May 3, 2013 6:57 PM
    Lost customers? No. Lost some marketing guys? Yes.
  • 4 Hide
    house70 , May 3, 2013 7:10 PM
    Quote:
    Lost customers? No. Lost some marketing guys? Yes.


    This. Serious customers just shrug their shoulders at such a spectacle. I mean, the device itself is not diminished by this, but such fail is not helping, either. I wonder who's idea was that and what the poor guy is facing in the company's future (if he/she has a future with Samsung at all).
  • 0 Hide
    aggroboy , May 3, 2013 7:47 PM
    For all you know the ad is a home run with the general populace, just not a select segment with "taste".
  • 0 Hide
    wildkitten , May 3, 2013 8:55 PM

    Well, they may not have lost their hardcore customers, but they may very well have lost come casual customers. People who don't keep up with a product and/or a company who makes said product and their history may think the GS4 is just some silly badly overhyped, fad, product and not give it the close look it may deserve because of an ad like this.
  • 2 Hide
    Fierce Guppy , May 3, 2013 9:15 PM
    It would probably be effective advertising in India.
  • -9 Hide
    SuperGamerBoy , May 3, 2013 10:50 PM
    Piece of s***!
  • -9 Hide
    SuperGamerBoy , May 3, 2013 10:51 PM
    Piece of s***!
  • 0 Hide
    guru_urug , May 4, 2013 12:04 AM
    Quote:
    It would probably be effective advertising in India.


    No, not at all. Just plain embarrassing and lame.
  • 1 Hide
    becherovka , May 4, 2013 12:25 AM
    I think people take this way to seriously come on, they have such a good phone that they can have some fun in their advertising.
    PS. I don't own any Samsung items
  • 0 Hide
    becherovka , May 4, 2013 12:33 AM
    When I hear another lame patronizing Apple add with that voice saying cliche saying. I just switch off. This add is about creating awareness and it might work. People will talk about it.
  • 0 Hide
    murzar , May 4, 2013 1:49 AM
    Quote:
    It would probably be effective advertising in India.


    No it's not.

    I am from India.
  • 0 Hide
    shwetanshu , May 4, 2013 2:34 AM
    Lose causal browsers for sure. I remember buying Windows Phone because the Lumia tune was so good (One of the many factors). But I bought Samsung Omnia W (better bang per buck that time.
  • 0 Hide
    acyuta , May 4, 2013 4:08 AM
    Being from India, I know who Ranveer Singh is you cannot expect much from a B-grade wannabe actor that Ranveer is. He portrays a bad-ass, care a hoot attitude in the 1-2 films he has been in (admittedly as a hero). Strange that Samsung would want to associate their brand with such types.
  • 0 Hide
    athulajp , May 4, 2013 4:46 AM
    As an Indian guy: wat?
  • 1 Hide
    manitoublack , May 4, 2013 6:33 AM
    Had to happen sooner or later...
  • 1 Hide
    hetneo , May 4, 2013 3:04 PM
    "Samsung uses popular music video Gangam Style for Advertising S4."
    This obviously is not advertisement, it's shot on some Samsung event probably in India, whole video is dead give away. Oh and "UNCENSORED" in title also points toward such conclusion.
  • 0 Hide
    Cash091 , May 4, 2013 3:15 PM
    I was going to get the S3 this month.... After seeing THIS, S4 it is!!! That was crazydopefresh....or whatever the bloody hell these kids are saying nowadays...
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