Is Samsung more afraid of BB10 than we think?
We've gotten pretty used to Samsung making fun of the iPhone (and iPhone owners) in its commercials. The company has a whole series of adverts based on the fact that Apple fans tend to queue up for new products and that these new products are sometimes missing key features. However, it seems Samsung has grown tired of ragging on Apple, as it's moved on to another competitor in the smartphone space.
This time, Samsung is taking aim at Blackberry-maker RIM. The new commercial shows a company adopting something of a BYOD policy and telling companies that they can now use 'any phone they want' for work. The rest of the commercial makes a point of showing how the Blackberry users refuse to part with their old smartphones for something a little more up-to-date.
Check the ad for yourself below and let us know what you think!