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Samsung Bashes RIM's BlackBerry in New Commercial

By - Source: CNET | B 23 comments

Is Samsung more afraid of BB10 than we think?

We've gotten pretty used to Samsung making fun of the iPhone (and iPhone owners) in its commercials. The company has a whole series of adverts based on the fact that Apple fans tend to queue up for new products and that these new products are sometimes missing key features. However, it seems Samsung has grown tired of ragging on Apple, as it's moved on to another competitor in the smartphone space.

This time, Samsung is taking aim at Blackberry-maker RIM. The new commercial shows a company adopting something of a BYOD policy and telling companies that they can now use 'any phone they want' for work. The rest of the commercial makes a point of showing how the Blackberry users refuse to part with their old smartphones for something a little more up-to-date.

Check the ad for yourself below and let us know what you think!

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  • 16 Hide
    sulanis , January 23, 2013 2:44 PM
    I think Samsung make pretty good products, however when they start bashing other companies(RIM) it really makes me think they are scared of RIM because they know it could end up being a great product. RIM has never bashed other companies, all they are doing is trying to spread the word about there new OS.

  • 14 Hide
    Bloob , January 23, 2013 2:49 PM
    I think I'd trust RIM or even MS more with Enterprise phones than any Android vendor.
Other Comments
  • 6 Hide
    Northwestern , January 23, 2013 2:43 PM
    I'm curious as to why Samsung would bother with RIM when they have such a stronghold on the market. No way should they feel threatened by them.
  • 16 Hide
    sulanis , January 23, 2013 2:44 PM
    I think Samsung make pretty good products, however when they start bashing other companies(RIM) it really makes me think they are scared of RIM because they know it could end up being a great product. RIM has never bashed other companies, all they are doing is trying to spread the word about there new OS.

  • 5 Hide
    wdmfiber , January 23, 2013 2:46 PM
    Funny commercials aside... the Android OS needs to get security under control. I can't have my phone collecting data for some covert 3rd party.

    http://www.tomsguide.com/us/Android-Botnet-Trojan-China-Google,news-16613.html
  • 14 Hide
    Bloob , January 23, 2013 2:49 PM
    I think I'd trust RIM or even MS more with Enterprise phones than any Android vendor.
  • 3 Hide
    shadowfamicom , January 23, 2013 2:50 PM
    Samsung needs more phones with physical keyboards. The only option from them (for AT&T atleast) was the Samsung Captivate Glide.... Love the size of the Note, but went with something with a real keyboard instead.
  • 6 Hide
    house70 , January 23, 2013 3:00 PM
    I watched the commercial twice. It's not really a bashing, more of a zing. Someone likes to create a storm in a glass of water. The BB appears twice, last time side-by-side to what appears to be an iPhone.
    Zing!
  • 1 Hide
    olaf , January 23, 2013 3:03 PM
    That's just unwarranted ... Samsung really aiming to be like Apple.
  • -4 Hide
    jaber2 , January 23, 2013 3:12 PM
    two different markets, phone as a business tool RIM and smart phone as business/fun/leisure tool
  • 5 Hide
    wemakeourfuture , January 23, 2013 3:32 PM
    Why do all Galaxy users in Samsung commercials act like douchebags?
  • 4 Hide
    Miharu , January 23, 2013 3:42 PM
    I don't feel any "bashes" in this commercial. Few jabs... but nothing really major and no real argument.

    The only point I see in this commercial is 2 different way to think: business man (a professional phone that you CAN'T install JUNK on it and that you USE JUST for business) and the "one phone rule them all" (one phone DOING EVERYTHING... that mean MIX business and personal use).

    Most "big" business don't WANT THAT. You should mostly never use phone for personal call on their PHONE.
    It's worst if you use their data for your personal use...

    Also adding 256bit-AES encryption on the phone mean nothing. Android have few securities issues that seem unacceptable for a business model. What the importance of a 256bit-AES encryption when you stream that information unencrypted everywhere around you, cloud (any cloud could be hacked) and on Internet.
    Being secure means stop security issue (where Android OS should need refactoring) and stop installing junk (something Android OS allow if you allow it).

    I like Samsung... but this commercial is a miss... I fell the Unicorn Apocalypse is more important since that take half of the commercial.
  • 2 Hide
    rebel1280 , January 23, 2013 3:54 PM
    pfft everyone knows they fart rainbows....and thats REALLY how the apocalypse will start. Unicorns are what the 4 horsemen will be ridding! So it has been written so it shall be done!!!!
  • 2 Hide
    Anonymous , January 23, 2013 4:09 PM
    I don't see a lot of RIM bashing (there's an iPhone depicted as "fun only," as well), but Samsung seems a bit late to the game with this commercial. BB10 explicitly manages work and personal life on one phone... I like my Galaxy, but if I worked in a work environment where security was paramount, I'd trust RIM way more than Android/Samsung.
  • 4 Hide
    COLGeek , January 23, 2013 5:21 PM
    The commercial is actually good-natured and and it reflects Samsung trying to extend into the business segment.
  • 1 Hide
    belardo , January 23, 2013 5:22 PM
    Kind of a funny commercial... its a ZING... but who cares. Pretty much any BB owner I meet are wanting to go Android or iPhone anyway. I do wish RIM the best of luck, but I'm not seeing it.

    The Zach Galifianakis "Clone" is interesting.... might have worked better if they really just used Zach Galifianakis.
  • -4 Hide
    Kami3k , January 23, 2013 8:28 PM
    wdmfiberFunny commercials aside... the Android OS needs to get security under control. I can't have my phone collecting data for some covert 3rd party. http://www.tomsguide.com/us/Androi [...] 16613.html


    Apple employee spotted.

    Don't download apps from non-trust sources and don't download Chinese developed Apps. Problem solved.

  • 3 Hide
    frank_drebin , January 23, 2013 8:38 PM
    haha what is with bleak tragic hipsters herded in one place
  • 1 Hide
    dalethepcman , January 23, 2013 8:41 PM
    wdmfiberFunny commercials aside... the Android OS needs to get security under control. I can't have my phone collecting data for some covert 3rd party. http://www.tomsguide.com/us/Androi [...] 16613.html


    Then put your own OS on the phone. If you bought a desktop PC from HP/Dell you know that it comes with tons of "spyware" for lack of a better term. So does your phone, the easy way to fix it is with format.
  • 4 Hide
    dalethepcman , January 23, 2013 8:42 PM
    wemakeourfutureWhy do all Galaxy users in Samsung commercials act like douchebags?


    Why do all iphone owners on tom's act like douchebags in the forums?
  • 0 Hide
    Kami3k , January 23, 2013 8:44 PM
    shadowfamicomSamsung needs more phones with physical keyboards. The only option from them (for AT&T atleast) was the Samsung Captivate Glide.... Love the size of the Note, but went with something with a real keyboard instead.


    They do, it's not their fault AT&T doesn't want them.

    Try to be smarter if you are going to bash a company.
  • 1 Hide
    bigpoppastuke , January 23, 2013 9:10 PM
    They are trying to take a stab at the business market, hence attacking Blackberry.
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