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Sony France Compares PS Vita to Four-breasted Woman

By - Source: CNet Australia | B 34 comments

That's an interesting way of looking at things.

Sony is making headlines this week over a French advertisement for its PS Vita handheld console. The ad, which CNet reports appears in French magazines, shows a woman's torso with breasts on both the front and back. The caption beside the image translates to, "Touch both sides ... Twice the sensation."

 

For those not familiar with the PS Vita, it features two touch-sensitive surfaces, a touchscreen on the front and a secondary touchpad on the back. Naturally, the image has garnered some attention. There are those that say the ad is sexist and implies that women are playthings or objects. Others just think it's a bit weird

Aside from two touch screens, the PS Vita packs a quad-core ARM Cortex A9 CPU; a 5-inch 960x544 multitouch OLED display; a rear touchpad with multitouch; both front-facing and rear-facing cameras with frame rates of 120fps at 320x240 (QVGA) and 60fps at 640x480 (VGA); GPS; Bluetooth 2.1+EDR; PlayStation Vita card slot; memory card slot; a SIM card slot; and a multi-use port for USB data communication, DC IN, Audio (Stereo Out / Mono In), Serial data communication, and WiFi and 3G support. There's also a WiFi-only model for those with an aversion to data contracts.

Launched last December (just in time for the 2011 holiday season), the PS Vita hasn't exactly been a rip-roaring success. We wonder if this new four-breasted ad campaign will give things a jump start...

*Image via Gregoire Hellot

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Top Comments
  • 21 Hide
    pacioli , November 2, 2012 4:43 PM
    I compare everything to a four-breasted woman!
  • 18 Hide
    Onus , November 2, 2012 5:00 PM
    Quote:
    There are those that say the ad is sexist and implies that women are playthings or objects. Others just think it's a bit weird.


    It actually seems rather..."French"... to me. That is NOT meant to be an insult, just an observation; you would not see an ad like that in the USA (too many prudes).
  • 17 Hide
    ronch79 , November 2, 2012 4:52 PM
    Man, that's pretty sick... and weird. I prefer having my girls having only 2 breasts, thank you.
Other Comments
  • 21 Hide
    pacioli , November 2, 2012 4:43 PM
    I compare everything to a four-breasted woman!
  • 10 Hide
    warezme , November 2, 2012 4:45 PM
    In reality breasts in the back..., or not so sexy... http://www.peopleofwalmart.com/6714/front-to-back/
  • -6 Hide
    Ragnar-Kon , November 2, 2012 4:48 PM
    pacioliI compare everything to a four-breasted woman!

    There are many many terrible things I can say in response to your comment there... but I'll refrain.
    Instead I'll say this: The lineman across the street from my office window has a terrible case of plumber's crack.

    Anyway, not surprised the PS Vita hasn't been a huge success. Smartphones are starting to dominate the handheld gaming market I'm afraid.
  • -8 Hide
    warezme , November 2, 2012 4:49 PM
    warezmeIn reality breasts in the back..., are not so sexy... http://www.peopleofwalmart.com/6714/front-to-back/

  • 17 Hide
    ronch79 , November 2, 2012 4:52 PM
    Man, that's pretty sick... and weird. I prefer having my girls having only 2 breasts, thank you.
  • 18 Hide
    Onus , November 2, 2012 5:00 PM
    Quote:
    There are those that say the ad is sexist and implies that women are playthings or objects. Others just think it's a bit weird.


    It actually seems rather..."French"... to me. That is NOT meant to be an insult, just an observation; you would not see an ad like that in the USA (too many prudes).
  • 3 Hide
    cscott_it , November 2, 2012 5:08 PM
    jtt283It actually seems rather..."French"... to me. That is NOT meant to be an insult, just an observation; you would not see an ad like that in the USA (too many prudes).


    Interesting that you say that. I've heard a few news pieces on the radio regarding the rise of Islam in France and how there is a strong movement against having Islam comingle too strongly with their national identity. In fifty years - if traditional Islam take a strong hold and strongly influences policy and social aspects, they may become more prudish than we in the US.

    Back to tech stuff though. Well, I think that it's done a good job of getting my attention at the very least. It's different and so I'll give it a nod of approval.

    "PS Vita? Oh you mean that handheld gamething with the four breasted mannequin ad?"
  • 1 Hide
    jaquith , November 2, 2012 5:09 PM
    Quote:
    For those not familiar with the PS Vita, it features two touch-sensitive surfaces, a touchscreen on the front and a secondary touchpad on the back.

    Three or sometimes maybe four is plenty. ;) 
  • 0 Hide
    Anonymous , November 2, 2012 5:13 PM
    Eww, wtf would want breasts in the back too, no thanks! Or four breasts in the front, equally nasty.
  • -1 Hide
    ojas , November 2, 2012 5:17 PM
    Well, yeah it is sexist...but more than that, i think it's very,very creepy. :|

    Wonder what Jane thinks of it? :o 
  • -1 Hide
    rohitbaran , November 2, 2012 5:27 PM
    Ew
  • 2 Hide
    DSpider , November 2, 2012 5:28 PM
    It doesn't have two touchscreens. It has ONE touchscreen and ONE touchpad (just like laptops do).
  • 0 Hide
    COLGeek , November 2, 2012 5:28 PM
    Sorry, that is just wrong! Only the French would like that (note I typed this with more than a bit of sarcasm and good natured humor in mind).
  • 3 Hide
    gabriel333 , November 2, 2012 5:30 PM
    Next up the French movie: The Breastback of Notre-Dame
  • 3 Hide
    CaedenV , November 2, 2012 5:30 PM
    *sigh* poor Sony. They have not had a win in a long time.
    Here's hoping they get something special with the PS4. Sounds to me like the xBox3 will be packing a modded version of win8, complete with the full package of win8apps available for PC making it a full-on PC with a focus on gaming. Meanwhile Nintendo will eat up the cheap market with all of the kids games. PS4 will most likely be a monster piece of hardware that is overpriced, with no games/apps, ever deteriorating support from developers, and no connectivity between any of Sony's other devices. I love Sony, but they have always had a weird thing going with all of their product lines where they knock things out of the park for ~3-5 years, followed by ~10 years of trash.
  • 1 Hide
    spartanmk2 , November 2, 2012 5:49 PM
    That's awesome.
  • 1 Hide
    alidan , November 2, 2012 6:30 PM
    there is not a single comment i can make that wouldnt get me a sanction... i cant even reply to comments...

    god i hate it when articles like this pop up and i could make a million great comments but because of how the comments work here, it would be deleted and me with at least a week of no commenting at all.
  • 0 Hide
    ram1009 , November 2, 2012 6:49 PM
    Women are playthings.......among other things. Why would that insult anyone?
  • 1 Hide
    megamanx00 , November 2, 2012 6:53 PM
    ಠ_ಠ I do not approve
  • 3 Hide
    socialfox , November 2, 2012 7:03 PM
    Relax everyone, I'm sure Sony's just running out of ideas for advertising. Wonder what's next?
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