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Sony Claims Third Place in Smartphone Market

By - Source: Wall Street Journal | B 15 comments

Struggling trio RIM, Nokia and HTC makes way for Sony's jump in popularity.

Sony has jumped three places in the global smartphone sales rankings, trailing behind technology titans Samsung and Apple. According to new research from IDC, the Japanese technology company was the third place manufacturer in Q3, 2012. Comparatively, Sony settled for sixth place during the same period in 2011.

Achieving third place saw Sony overtake the struggling trio of RIM, Nokia and HTC. Sony's market share actually fell year-on-year from 5 percent in 2011 to 4.8 percent in 2012. Nokia saw its market share of 13.6 percent in 2011 decrease to just 3.4 percent this year. HTC, meanwhile, dropped from 10.3 percent to 4.6 percent, with RIM dropping from 9.6 percent to 4.2 percent.

Elsewhere, Samsung reported a considerable increase from 22.7 percent to 31.3 percent, while Apple's share jumped from 13.8 to 14.6 percent.

As for Sony's smartphone plans for 2013, the company expects to sell 50 million Xperia handsets, while it's also preparing the rumored 1080p "Odin" device and the 5-inch "Yuga".

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  • 17 Hide
    Old_Fogie_Late_Bloomer , November 27, 2012 5:17 PM
    Sony? Just goes to show the USA isn't the whole world, because I can't think of anyone that I know with a Sony smartphone. AT&T has, like, two Sony models, both $99.99, that I didn't even look at before upgrading...
  • 17 Hide
    jhansonxi , November 27, 2012 5:49 PM
    freggoMore competition for the iPhone; let the slaughter commence :-)
    May the hills run red with the blood of lawyers.
  • 16 Hide
    freggo , November 27, 2012 5:33 PM
    More competition for the iPhone; let the slaughter commence :-)
Other Comments
  • 17 Hide
    Old_Fogie_Late_Bloomer , November 27, 2012 5:17 PM
    Sony? Just goes to show the USA isn't the whole world, because I can't think of anyone that I know with a Sony smartphone. AT&T has, like, two Sony models, both $99.99, that I didn't even look at before upgrading...
  • 16 Hide
    freggo , November 27, 2012 5:33 PM
    More competition for the iPhone; let the slaughter commence :-)
  • 17 Hide
    jhansonxi , November 27, 2012 5:49 PM
    freggoMore competition for the iPhone; let the slaughter commence :-)
    May the hills run red with the blood of lawyers.
  • 2 Hide
    izmanq , November 27, 2012 5:55 PM
    i think motorola doing better than sony :D  but who knows maybe toms is reporting the truth :D 
  • 6 Hide
    TunaSoda , November 27, 2012 6:34 PM
    Heh, I actually have a Sony Xperia Play phone right now, but it's getting shelved on Thursday when my Samsung Galaxy Note II arrives via FedEx ;) 
  • 0 Hide
    Anonymous , November 27, 2012 7:06 PM
    I'd like for this to be true. What are some of the Sony models that are the top sellers?
  • -1 Hide
    aragis , November 27, 2012 7:39 PM
    I wish Sony never made the PS Vita, but instead integrated hardcore gaming with their mobile devices. Psp had uber hardware compared to the phones in that time but now a Note 2 is perhaps more powerful than a Vita and has an HD display.
  • 3 Hide
    jrharbort , November 27, 2012 8:29 PM
    aragisI wish Sony never made the PS Vita, but instead integrated hardcore gaming with their mobile devices. Psp had uber hardware compared to the phones in that time but now a Note 2 is perhaps more powerful than a Vita and has an HD display.

    The GPU in the Vita is still pretty powerful by mobile standards. It's comparable to the SGX543MP4 found in the iPad 3, while also having to drive far fewer pixels. The Vita uses this extra horsepower to enable anti-aliasing, something we don't really see in the tablet arena yet.

    The Vita is a good console, Sony has just been making bad decisions with it. Card locking and expensive proprietary storage/accessories are just a few. Everything about the Vita just screams paranoia over anti-piracy.
  • 0 Hide
    Anonymous , November 27, 2012 8:41 PM
    Sony? Seriously? I wouldn't be caught dead with one. They are kinda arrogant and make a lot of stupid moves like lots of DRM and suing 10 year olds for jail-breaking their products. I'd rather buy from a less destructive less greedy company.

    Maybe it's just me but I can't stand those cooperate people at Sony.
  • 1 Hide
    showcase0712 , November 27, 2012 9:04 PM
    Quote:
    The GPU in the Vita is still pretty powerful by mobile standards. It's comparable to the SGX543MP4 found in the iPad 3, while also having to drive far fewer pixels. The Vita uses this extra horsepower to enable anti-aliasing, something we don't really see in the tablet arena yet.

    The Vita is a good console, Sony has just been making bad decisions with it. Card locking and expensive proprietary storage/accessories are just a few. Everything about the Vita just screams paranoia over anti-piracy.



    ya, but u dont need AA when you got over 300ppi on a screen... you dont need to blend pixel edges when u cant even see em.
  • 0 Hide
    Gundam288 , November 27, 2012 9:10 PM
    I still think Sony is going to lose market share for at least it's phones for next year given all of the other more widely popular phones that are on the market now.

    I bet if someone went to a AT&T/Sprint/Verison/etc. store and wanted to buy an Xperia they would look at them like they were crazy and try to get them to buy something else instead.
  • 3 Hide
    RADIO_ACTIVE , November 27, 2012 9:13 PM
    Really... I would have thought HTC would be higher than Sony, but I guess I am wrong
  • 3 Hide
    tomfreak , November 27, 2012 9:46 PM
    Can a phone pass the drop test? Sony = Yes, Iphone = No
    Can a phone be water resistant? Sony = yes, Iphone = No
    Can u operate underwater? Sony = Yes, Iphone = No
    Which phone look sexier? Sony
    Which one is cheaper? Sony
  • 0 Hide
    bustapr , November 28, 2012 3:11 AM
    aragisI wish Sony never made the PS Vita, but instead integrated hardcore gaming with their mobile devices. Psp had uber hardware compared to the phones in that time but now a Note 2 is perhaps more powerful than a Vita and has an HD display.


    I wish people here would stop having this view. more powerful =/= better for gaming. and I believe its a given that for most hardcore games, buttons>>>>>>>touchscreen. sony already tried to do hardcore gaming phone(xperia play), but they didnt support as well as they should have and let it die. a note 2 may be more powerful, but is it better for gaming? no...

    I actually didnt expect sony to be anywhere near the top. I havent seen a sony phone in ages. actually thought htc was closer to iphone and samsung.
  • -2 Hide
    Anonymous , November 28, 2012 7:06 AM
    lol, lots of people are going to be pissed off in the next few months. I've never seen such a poorly executed line as Xperia. Great hardware, top-tier price, terrible, terrible implementation, gimmicky Sony-made crap cluttering up the interface, nonexistent device support after POS. If it weren't for me being cheap, I would have dumped this piece a long time ago.