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Sony Sells 8.7 Million Smartphones in Q4, Reports Eighth Straight Loss

By - Source: Bloomberg | B 6 comments

Japanese technology firm suffered net loss of around $115 million.

Sony has announced its earnings for 2012's fourth quarter, with the Japanese consumer electronics firm reporting an eighth consecutive quarterly loss.

It suffered a net loss of 10.8 billion yen ($115 million) in the three months that ended in December. Sony’s mobile-products division, which produces its Xperia smartphones and tablets, posted an operating loss of 21.3 billion yen, a decrease from a 48.4 billion yen loss in 2011.

The company forecasts a full-year net profit of $213 million, which includes earnings stemming from the $1.1 billion sale of its New York headquarters.

Sony sold a total of 8.7 million smartphones during the quarter and kept its full-year smartphone sales target at 34 million units. It's expecting to sell 50 million Xperia smartphones during 2013.

Looking towards the future, Sony is set to release its Xperia Z smartphone globally sometime during the first quarter of 2013. The device has received widespread credit for a sleek design and its water resistant feature. For more on the device, visit our hands-on CES impressions. Sony is also working on the Xperia Tablet Z, with the 10.1-inch device being powered by a 1.5 GHz quad-core Snapdragon S4 Pro processor.

Elsewhere, a leak has suggested that Sony is working on a full HD 6.44-inch phablet, which is said to be the rumored C6603 Yuga handset.


 

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  • 0 Hide
    Spooderman , February 7, 2013 6:33 PM
    Dat title
  • -5 Hide
    robochump , February 7, 2013 6:42 PM
    Have yet to see a Sony smartphone in the wild. majority of sales must have been Japan only. Still waiting for Japan to take over USA (a little grew up in the 80s humor) ;) 
  • 0 Hide
    wilem_WAR246810 , February 7, 2013 9:02 PM
    I like the outer designs and water resistant features however they keep making mistakes like no SD functionality, nonremovable batteries, cramming rather low capacity batteries that aren't removable and to top it all off their first gen like X8,X10 etc really screwed up, X8 was stuck in donut for so so long then only managed to hit eclair and X10 with bad battery life, radio issues, fps cap, buggy multitouch and stuck in eclair even for many months after gingerbread came out. I own an X10.
    Maybe that's the reason sales weren't that good
  • Display all 6 comments.
  • 1 Hide
    wardoc22 , February 7, 2013 11:29 PM
    clin98what Roger responded I'm surprised that someone able to earn $7376 in four weeks on the internet. did you see this web site http://Bing30.com


    Whore.
  • 1 Hide
    JohnA , February 8, 2013 2:53 AM
    The more stuff you buy from Sony, the more you hate them. They make good products, but everything they sell has proprietary bits that make them annoyingly expensive to own after the initial sale. Pro Duo memory that costs several times as much as equivalent SD family, cables with odd connectors, oddball batteries, etc. They may be hitting the tipping point of (new fools coming in) < (fooled me enough times, TYVM).

    I just bought an Olympus digital voice recorder. The Sony was nicer for the same price, but didn't include the cable to DL the data, and Office Depot didn't carry it. No sale. The Olympus uses the same standard USB connector as my remote controls, portable HD, cell phone, etc.
  • 1 Hide
    geronimo8 , February 8, 2013 11:48 AM
    wilem_WAR246810I like the outer designs and water resistant features however they keep making mistakes like no SD functionality, nonremovable batteries, cramming rather low capacity batteries that aren't removable and to top it all off their first gen like X8,X10 etc really screwed up, X8 was stuck in donut for so so long then only managed to hit eclair and X10 with bad battery life, radio issues, fps cap, buggy multitouch and stuck in eclair even for many months after gingerbread came out. I own an X10. Maybe that's the reason sales weren't that good

    Add 'not including some devices to jelly bean update' to their mistakes.
    They included Xperia go but left behind Sola, U, miro and tipo.
    Xperia go, Sola and U have the same Chipset, CPU and GPU for chrissake!
    I bet that's their karma for not listening to their customers!