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StarCraft 2 Cutscenes Sold As a Movie?

By - Source: Tom's Hardware US | B 69 comments

Activision-Blizzard may start selling in-game cutscenes combined as stand-alone movies.

During the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in California, Activision Blizzard CEO Bobby Kotick said that the company will likely begin selling in-game cutscenes as full movies sometime in the next five years.

Kotick used StarCraft II as an example, saying that the high-quality in-game cinematics could be complied together into one film and distributed to fans digitally.

But the big question is this: would gamers actually buy the movie? After all, they will have already seen a fragmented version by playing through the single-player campaign. However Kotick indicates that such a release would be successful enough to topple any opening weekend box office record thanks to Activision-Blizzard's business model.

"My guess is--unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a significant amount of the profit away--if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever," he said.

Kotick added that Activision-Blizzard may attempt a movie release using a partner or directly from the publisher itself. "There will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution," he added. "If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again."

Activision-Blizzard may need to consider adding extra content not seen in the game in order to convince gamers to pay an additional $20 to $30.

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  • 30 Hide
    darkchazz , September 17, 2010 6:04 PM
    I've never seen this type of greed before , Kotick must be proud of himself -_-
  • 25 Hide
    Gin Fushicho , September 17, 2010 6:03 PM
    And why would anyone buy it if they can just buy the game?
  • 23 Hide
    ct1615 , September 17, 2010 6:04 PM
    Bobby Kotick can go to hell and take activision with him
Other Comments
  • 25 Hide
    Gin Fushicho , September 17, 2010 6:03 PM
    And why would anyone buy it if they can just buy the game?
  • 30 Hide
    darkchazz , September 17, 2010 6:04 PM
    I've never seen this type of greed before , Kotick must be proud of himself -_-
  • 8 Hide
    theholylancer , September 17, 2010 6:04 PM
    in short, feed me money for nothing

    we just need swtor to knock wow out of the top and then SCII ignored by the pro leagues to knock blizzard down a little so they'd appreciate their customers.

    look at steam's meet the stuff, they are HQ and while not exactly a story, I can see if valve wanted to be greedy to charge for them by adding and reusing scenes to it and make it a "movie"
  • 23 Hide
    ct1615 , September 17, 2010 6:04 PM
    Bobby Kotick can go to hell and take activision with him
  • 8 Hide
    xelliz , September 17, 2010 6:04 PM
    Once again another prime example of Kotick being a huge Dbag and trying to milk his consumers for all their money. I own almost all of Blizzards games and many of them came with what he is now planning to charge double to triple the going price for a movie ticket.
  • 7 Hide
    2real , September 17, 2010 6:09 PM
    business assholes like kotick are ruining gaming. the gaming industry is becoming more and more like the movie industry... the big name studios produce hollywood crap while the indie studio are the ones producing movies worth watching. i find myself playing more indie games (and enjoying them more) now than big name dev games
  • 17 Hide
    blackbyron , September 17, 2010 6:14 PM
    Pretty stupid move for Kotick. Who wants to pay $20-$30 just for cutscenes? lol
  • 2 Hide
    jimmysmitty , September 17, 2010 6:15 PM
    Blizzard has gotten so used to a nice steady incom from WoW that they need to think of something to make money off of after the game stops selling so much.

    Its hard to release a game that people only pay once for when you can make random stuff to have them pay for.
  • 8 Hide
    biao39 , September 17, 2010 6:15 PM
    The collector edition of SC2 already has that feature, you can play all the cutscenes from the Behind the Scene DVD.
  • 0 Hide
    GenSao , September 17, 2010 6:15 PM
    Assumming that they add CGI content/scenes that fills the gaps of the exisitng prerended GCI and story, I could consider buying it. As long as they are comparable to current prices for new releases.

    Many of the ingame scenes are actually done with the in game engine. Blizzard could upgrade these scenes to full CGI. Also with purchase of the BR/DVD a code for some cool ingame stuff.
  • 10 Hide
    DrInfested , September 17, 2010 6:23 PM
    theholylancerin short, feed me money for nothingwe just need swtor to knock wow out of the top and then SCII ignored by the pro leagues to knock blizzard down a little so they'd appreciate their customers.look at steam's meet the stuff, they are HQ and while not exactly a story, I can see if valve wanted to be greedy to charge for them by adding and reusing scenes to it and make it a "movie"


    It's not Blizzard. Star Craft 2 is a fantastic game. It's just that Bobby Kotick is a nut.
  • 10 Hide
    scook9 , September 17, 2010 6:30 PM
    Give me an hour and I will make the same movie and put it on youtube from the in-game cutscenes......

    (well, I wont because I am lazy, but some can!)
  • 4 Hide
    eklipz330 , September 17, 2010 6:32 PM
    *sigh*

    as long as we have decent companies like valve, we'll see plenty of good indie games... just dislike waiting for them, yah know?

    *waits for braid 2*
  • 7 Hide
    dgingeri , September 17, 2010 6:32 PM
    $5, I might buy it. $20-30? No way. I'm a blizzard fan, and I love the cut scenes, but there is no way I'd pay $20 for those cutscenes in a video format.
  • 3 Hide
    kelemvor4 , September 17, 2010 6:32 PM
    lol $20? I think it might sell if it was $2-$3 but $20 for something you probably already paid $50 for? Laughable. I'm sure there's folks right now writing scripts to just play the videos back to back outside of the game.
  • 3 Hide
    Trashit , September 17, 2010 6:39 PM
    Sell...lol, has Bobby Kotick ever been on youtube? Does he not know that SC2 can only be played with a net connection? Does he not know that just bout every gamer has a P2P client? I could go on...
  • 2 Hide
    Trialsking , September 17, 2010 6:40 PM
    If movies get pirated, imagine who fast this would hit the torrents....not that I support that kind of activity, just saying........
  • 4 Hide
    orbitron , September 17, 2010 6:44 PM
    HA! The story is not even complete yet. Pay another $40-$60 for the Zerg and Protoss cutscenes.
  • -8 Hide
    jroussin , September 17, 2010 6:53 PM
    Oh you big babies, might as well invoke socialism to make you all happy right? Sounds like to me they would have to make these more complete full feature films where the clips are really put together to tell the whole story.

    Plus why are you crying about it anyway? If you don't like it then don't buy it. That's the beauty of capitalism, you as a consumer have a choice. I love the comments about greed, if people buy the product then Blizzard is obviously is making a product consumers want.

    So if you start a company and sell a product, is that greed? What if said product becomes a huge success and takes you from rags to riches? Is that greed? Oh your right I should only make middle class income then give the rest to the poor that didn't work hard to make it in this world. Get over it, just because you failed to get rich doesn't mean you have to be jealous at others who worked hard to obtain it.
  • 1 Hide
    dgingeri , September 17, 2010 6:54 PM
    Well, perhaps if they fill in the time between the cutscenes so that it plays the whole story like a movie, I might pay $10 for it. No way in Hades would I pay $20, though.
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