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AMD No Immediate Plans to Enter Tablet Market

By - Source: Tom's Hardware US | B 16 comments

AMD apparently is taking the wait-and-see approach before jumping on the tablet bandwagon.

Friday in an interview with InsideHW, AMD Vice President Leslie Sobon said that the company has no immediate plans for supporting a tablet PC, answering recent questions regarding its stance on the emerging iPad-charged market. Specifically, Sobon was asked if the Ontario platform could be used in the netbook and tablet sector, running a Microsoft-based OS.

"When you have around fifteen percent of market share, I think that the best way to serve your shareholders is to go after market share in your own market," Sobon said. "I think that we are looking upon tablets as we were looking upon netbooks. The only way for our competitor to grow is to grow the market, while as for us, we can grow by taking share on the mature markets."

As for the Ontario platform, Sobon said that AMD is in a good position to grab a share of the netbook market. "Frankly, “netbook” isn’t a good description anymore, since now, as you’ve seen, netbooks can do everything notebook can, but in a small form factor, and you no longer have to force that mobility and graphics trade-off," Sobon added.

AMD could eventually move into the tablet market, but only when its proven successful. Currently Apple's iPad is the only "slam-dunk" tablet, with the rest of the herd ready to stampede the market by the end of the year. Still, as Sobon points out, netbooks aren't as "sexy" as tablets, yet over 300 million will be sold this year alone.

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  • 7 Hide
    Marco925 , September 13, 2010 10:06 PM
    though their plans carry the least risk, they also provide less returns when other companies already are on the bandwagon.
  • 2 Hide
    cmartin011 , September 13, 2010 10:16 PM
    i hope at least they focus to beat intel to the punch for next few years in the desktop and HPC and nvidia in GPU business
  • 2 Hide
    gekko668 , September 13, 2010 10:18 PM
    No pain no gain but in this case I guess AMD doesn't have that much cash laying around to invest into other market
  • Display all 16 comments.
  • 2 Hide
    nforce4max , September 13, 2010 11:35 PM

    Damn I was hoping to see AMD enter this market to bring more competition and they offer great chipsets to the table as well low power graphics.
  • 2 Hide
    Anonymous , September 13, 2010 11:55 PM
    Tom's, any chance you might cover AMD's showing of Zacate/Ontario this week? You guys neglected to do any real reviewing of Danube after it was released, hopefully you won't do the same with Zacate/Ontario. AMD released some rather impressive videos of Zacate vs. an Intel Core i5 laptop, Zacate was the clear winner in that exchange...
  • 1 Hide
    Stifle , September 14, 2010 12:18 AM
    As long as they keep beating Nvidia to the table with GPU's, go holiday season win
  • 2 Hide
    TeKEffect , September 14, 2010 12:44 AM
    I'm a desktop person myself so I'm happy to see them continuing to push those technologies forward, especially ATI. But it seems every year or 6 months for that matter, mobile devices are becoming the standard. Laptops already out sell desktops. Tablets and cell phones seems to be where all the growth is. Wouldn't u want a piece of that rather than just going after market share in a shrinking market?
  • 1 Hide
    falchard , September 14, 2010 3:05 AM
    The tablet market will continue to flounder without AMD in it quite honestly. Nothing coming out has a competitive graphics platform that only AMD and nVidia can offer.
  • 2 Hide
    eddieroolz , September 14, 2010 5:08 AM
    I also think it would be better for AMD to concentrate in a few key areas. I applaud their decision.
  • 0 Hide
    dEAne , September 14, 2010 6:34 AM
    I know they have something their to compete.
  • 2 Hide
    braneman , September 14, 2010 6:38 AM
    yay one of the processor companies that's actually seeing sense. I'd much rather have crazy graphics cards that are good for a large segment of the market rather than tablets which are good for a very small part of the market(once the ifad dies out.)
  • 0 Hide
    Anonymous , September 14, 2010 7:53 AM
    I also think AMD plan enter tablet market is compete in the CPU market.
  • 1 Hide
    Anonymous , September 14, 2010 8:15 AM
    I just bought a laptop with AMD chipset, CPU, and graphics card.
    No way i'm going to support "the other brand".
    If they go into tablet computers, i'll buy them too.
  • 0 Hide
    jsc , September 14, 2010 1:46 PM
    Actually, I think AMD made a wise decision. There's going to be a bloodbath. Let the waters settle a little first. And for now, they can concentrate on their core business desktop and mobile CPU's and GPU's.
  • 0 Hide
    g00fysmiley , September 14, 2010 6:52 PM
    hmm i was hoping bobcat would make a mobile phone/tablet iteration, guess i was wrong. eventually they'll enter it but probably a good buisness decition to wait and see how the tablet wars go then enter with thier cpu/gpu fusion chips and clean up ... maybe
  • 0 Hide
    zogglet , October 11, 2010 2:18 PM
    Yet another example of why I'm an AMD loyalist - their consistent practical approach when it comes to jumping on bandwagons.