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Nvidia Shield Gets a Price Cut Down to $299, Set for June 27

By - Source: Nvidia | B 33 comments

Nvidia is knocking $50 off Shield's previous price point.

Nvidia's Jason Paul said on Thursday that the upcoming Shield Android handheld console is getting a price reduction before it's even launched: $299, down from the $349 price tag announced last month. He said the new price is in response to feedback the company has received from gamers and the press who have fondled the device since it was first introduced back at CES 2013 in January.

He also announced a solid release date: June 27. Previously the company merely said it would be available by the end of the month, and opened up pre-orders for those who wanted the device at launch. Customers who already paid up front will be charged the new price when the device finally ships next week.

"Feedback from gamers is why Shield’s triggers have the perfect throw length. Why Shield’s buttons have just the right amount of give. Why Shield’s thumb sticks are so satisfying to flick. Why playing games on Shield’s pure Android software feels so slick," said Paul.

It has been interesting to watch Shield mature over the last six months into the product that will wow Android gamers next week. It's interesting how the cloud streaming aspect works: it's as if the device is merely a wireless gamepad that's also receiving video. Move the PC's mouse, and the movement appears on both Shield and the PC's monitor. Move the shield controller, and you see the same results.

"We want to get Shield into the hands of as many gamers as possible," he said. "That’s because we think they’ll have the same reaction to it as thousands of gamers already have: joy."

Is $299 the right price? Shield is essentially a 5-inch 720p flip-up tablet crammed into a game controller sporting a Tegra 4 SoC, dual-band Wireless N connectivity, 16 GB of internal storage, 2 GB of RAM, Bluetooth 3.0, mini-HDMI output, integrated speakers and more. And unlike OUYA, it sports pure Android "Jelly Bean" and Google Play, meaning there's no walled garden with this Android console.

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  • 0 Hide
    Albert Rampo , June 20, 2013 8:06 AM
    maibe 150 at most or + tax nothing over 200 thats just dumb
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    spartanmk2 , June 20, 2013 8:12 AM
    Hmmm funky Xbox look-a-like controller with a HUD or a 3DS for $100-140 cheaper...
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    vmem , June 20, 2013 8:15 AM
    nice... this is a step in the right direction... still a strange product. gonna wait for reviews
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    DRosencraft , June 20, 2013 8:17 AM
    A press release that sounds nice, but really that pretty much sounds like they're saying, "everyone who has tried this thing thinks it's not worth what we're trying to sell it for". It is practically a PC gaming peripheral with a screen attached. But if you're sitting in front of your PC I don't see why you would need another smaller screen in your hands.
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    melvar , June 20, 2013 8:42 AM
    I see this system as a semi-portable rather than full portable; you'll need a backpack or something similar to carry it out in the world, but it will be quite portable around the house. The big deal for me is that this should be the ultimate handheld for emulation. pretty much anything up to the PS2 and maybe even the original X-Box could be emulated at good speed on the Tegra 4. Saying this should only cost $150 is like saying the XBone and PS4 should only cost $200. It would be nice, but then the real world comes in to smack that idea down. Tech costs money, and when you aren't getting license fees from game developers, you can't sell a system at a loss without going out of business.
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    kawininjazx , June 20, 2013 8:46 AM
    I think I would just buy a Vita, or just keep tethering my PS3 controller to my Nexus 7 for free.
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    CaedenV , June 20, 2013 8:52 AM
    Odd but interesting device. I could see getting one of these at some point down the road to play games up in the main house when I do not want to be down in the dungeon with my PC. But $300 (plus the cost of a compatible nVidia GPU for streaming said games) seems like a rather steep price to pay.

    Another thing too is that this is essentially just streaming your monitor output to the device via WiFi... this is not hard to do, and in fact I already do this with my cell phone via PC Remote. The obvious difference is that there are physical button controls, and the video stream is compressed in real time to get a high quality low latency video to the device, but I do not think that this justifies the $300 price tag, plus an additional $250-500 cost of a new GPU. This type of tech could easily be developed as a software solution for next gen phones for much less money, and without having to be tied to a specific hardware ecosystem.
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    hoofhearted , June 20, 2013 8:59 AM
    This could be good "controller" for a PC gamer. You just use it as a controller, but still play on you big PC, monitor, etc. Then when. all of a sudden you feel the urge to take a crap, but the next savepoint is years away, voila, no interruption.
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    drwho1 , June 20, 2013 9:03 AM
    I think this is a mistake, Nvidia should just stay doing Video Cards/chips.
    I just hope that they can survive this, after all it wouldn't be the first time that a silly product
    (read: bad product decision) bankrupts a company.
  • 0 Hide
    Azn Cracker , June 20, 2013 9:11 AM
    Still no
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    renz496 , June 20, 2013 9:47 AM
    In an interview Huang clearly state that nvidia did not expect to sell many of these thing to begin with although he would be happy if nvidia able to do so. 299 maybe about right for them. If they price this device lower than 199 it might defeat the purpose why they are making this device in the first place
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    amk-aka-Phantom , June 20, 2013 10:53 AM
    ... why is everyone so pissed about this? $300 is freaking cheap, too bad it'll probably sell for over $500 here (India)... I'd totally replace my tablet with this. Are you guys out of your minds, this thing is cheaper than most Android devices with similar specs AND it has a controller!
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    chumly , June 20, 2013 11:42 AM
    I really really really want to see the reviews on how this thing handles streaming PC games.

    In all honesty, him playing Borderlands 2 on it in this video looks painful at best:
    http://www.youtube.com/watch?v=IMjd5HIK44I
  • 0 Hide
    atikkur , June 20, 2013 11:48 AM
    yeah.. excelent starting price. then if they realized it isn't selling down the road, they can slash it again to 249 or even 199.... for now it is the right price.
  • 0 Hide
    fulle , June 20, 2013 12:02 PM
    Or I can just mount PS3 controller to my existing Android device, and have something better...
    Gameklip (20 bucks) + cheap case to mount to (3-5 dollars) = 25 bucks.
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    jefrymarte , June 20, 2013 12:30 PM
    Realistic price for a tegra 4 handheld, we are forgetting that this device is meant to play android games with alike performance of previous gen consoles. PC streaming is a secondary option.
  • 0 Hide
    ojas , June 20, 2013 12:33 PM
    Well, considering an ipod costs $230, i think $300 for this is fine, considering all the streaming and hardware features.
  • 0 Hide
    jefrymarte , June 20, 2013 12:33 PM
    Realistic price for a tegra 4 handheld, we are forgetting that this device is meant to play android games with alike performance of previous gen consoles. PC streaming is a secondary option.
  • 0 Hide
    teh_chem , June 20, 2013 12:50 PM
    Still wouldn't buy it at the reduced price.
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    cbfelterbush , June 20, 2013 12:52 PM
    Does that mean those of us that have a standing preorder will get that reduced price as they haven't charged me yet even though I reserved it nearly a month ago.

    -CB
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