Tesco's Clubcard TV is slowly building up its content library.
UK retailer Tesco has announced a partnership with the BBC Worldwide that will see Clubcard TV members gain access to content from the BBC. Clubcard TV, a product of Tesco's purchase of an 80-percent stake in video-on-demand company Blinkbox, offers Tesco Clubcard members free access to ad-supported video streams and already shows content from Aardman, Endemol and Warner Bros. Today, Tesco added the BBC to that list of content providers.
"With this deal we're adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that's easy and accessible for customers," said Scott Deutrom, MD of Clubcard TV.
Clubcard TV users will be able to watch the likes of Two Pints of Lager and a Packet of Crisps, Carrie's War, and a whole host of cooking shows including chefs Antonio Carluccio, Ken Hom and Gary Rhodes.
Over the last 80 years, Tesco has grown from a general grocery store to a superstore selling clothes, books, DVDs, video games, consoles, petrol and mobile phone service. In April of 2011, Tesco purchased an 80-percent majority stake in movie streaming service Blinkbox.