News Corp Shuts Down iPad Magazine 'The Daily'
News Corp says it will take what is has learned from The Daily and apply it to other News Corp properties.
Tablets definitely changed the way we consume content, and the one that really kickstarted the craze for these touchscreen slates was Apple's iPad. Many publications prepared tablet-specific (or iPad-specific) versions of their magazines or newspapers, hoping an attractive app would help in their quest to squeeze revenue out of digital content. However, News Corp had a different idea. About a year after the original iPad was launched, the company launched 'The Daily,' an iPad-only newspaper that would be delivered right to subscribers' devices for a subscription fee.
The Daily eventually made its way to Android, becoming available for the Galaxy Tab, but it seems the expansion to support Google's Android platform hasn't helped subscriptions. The publication only ever garnered 100,000 subscriptions and News Corp this week revealed that it was shutting the newspaper down. The Verge cites News Corp's Rupert Murdoch as saying they couldn't find a big enough audience fast enough to convince them it was a sustainable business model.
Some of The Daily's staff will apparently be moved over to The New York Post, though it's not clear how many will be moving and how many will be let go. In an email obtained by Talking Points Memo and reprinted on the Verge, News Corp says the app will cease publishing on December 15 with a farewell issue.