Chatting for charity.
The United Kingdom has a brand new mobile network that is promising to donate a portion of its profits to charity. Dubbed The People's Operator, the mobile network is actually running on Orange and T-Mobile's infrastructure and is a MVNO (mobile virtual network operator). The network plans to give a quarter of its profits to charity as well as 10 percent of every customer's call, text and data spend.
In addition to customers knowing their chatting is actually for a good cause, TPO says it offers corporates a unique opportunity to fulfill their CSR commitments. According to the operator, by switching to TPO, 10 percent of all call, text and data spend will get directed to the company's nominated cause.
"TPO offers customers the opportunity to benefit from a great mobile deal while supporting their favorite causes, simply by using their mobiles as they do every day and not giving anything more from their own pocket," said Mark Epstein, Vice-Chair and Co-founder of TPO.
TPO is working with several causes across the United Kingdom including the NSPCC, the Trussell Trust, ChildLine, Islington Giving, Regenerate, and Claxton House. The network expects this list to grow over the coming months with similar organizations signing up in due course.