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Intel: Windows 8 Devices With Touch Will Drop to $200

By - Source: CNET | B 21 comments

Did Intel CEO Paul Otellini just confirm rumors of smaller Windows 8 tablets?

During Intel's first-quarter earnings conference call, company executives indicated that the price of Windows 8 touch devices including laptops will drop into the realm of Google's Nexus 7 and Amazon's Kindle Fire HD. These inexpensive designs will be based on Intel's upcoming quad-core "Bay Trail" 22-nm chip, the first complete redesign of the Atom micro architecture since it debuted in 2008.

"If you look at touch-enabled Intel-based notebooks that are ultrathin using [Bay Trail] processors, those prices are going to be down to as low as $200," said Intel CEO Paul Otellini.

Intel chief financial officer Stacy Smith added that Bay Trail will be a great product in the $200 segment of the market, and will enable "stunning" performance compared to what the competition – namely Qualcomm (Snapdragon), Nvidia (Tegra 4) and Samsung (Exynos) – can bring.

This $200 Windows 8 segment mentioned by Intel indicates that ODMs may be manufacturing Atom-based tablets ranging in 7-inches to 9-inches in size as well, backing up previous reports that the next Windows 8 release due later this year will accommodate for smaller screen sizes. Otellini's comment also indicates that Microsoft and Intel may be going after the low-end notebook market currently dominated by Google's Chromebook.

Intel's new Bay Trail chip is expected to appear in products for the 2013 holiday season. It will supposedly double the computing performance of the company's current chip used in tablets, and will allow designs as thin as 0.8-inches that will have all-day battery life and weeks of standby.

Tan Weng Kuan, vice president and general manager of the Mobile Communications Group, Intel China, said earlier this month at IDF Beijing that Bay Trail will pack four redesigned Atom processor cores that will bring the SoC closer to mainstream Intel processors in sheer performance. Some of that power stems from Intel HD 4000 graphics and an out of order design like the current Core processors, he said.

In addition to talking about the Bay Trail chip during the first-quarter earnings conference call on Tuesday, Otellini predicted that more standard Ultrabook designs sporting the upcoming Haswell chip will likely reside within the $499 price range. That's likely without touch screens, but still good news for Windows 8 nonetheless.


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Top Comments
  • 11 Hide
    womble , April 18, 2013 8:50 AM
    Well I hope stunning' is better than the previous 'good enough' performance, Netbooks pretty much sucked all round.
Other Comments
  • 1 Hide
    bak0n , April 18, 2013 8:35 AM
    Grumpy cat says :"No."
  • 7 Hide
    g00fysmiley , April 18, 2013 8:39 AM
    full x86/x64 computing with low power draw, as long as it has enough storage space on it to allow for installing programs unlike current windows 8 tablets then it would make for some nice devices
  • Display all 21 comments.
  • 4 Hide
    aracheb , April 18, 2013 8:50 AM
    really? count me in
  • 11 Hide
    womble , April 18, 2013 8:50 AM
    Well I hope stunning' is better than the previous 'good enough' performance, Netbooks pretty much sucked all round.
  • 3 Hide
    chesteracorgi , April 18, 2013 8:51 AM
    If they can produce these devices they will be serious competition for both Android and Ipads. But there has been plenty of vaporware before.
  • 0 Hide
    womble , April 18, 2013 8:54 AM
    As an aside, if the performance is ok a cheap x86 Linux tablet would be really nice:) 
  • 2 Hide
    jaber2 , April 18, 2013 8:58 AM
    Finally a reason for competition to lower their prices for the masses
  • -1 Hide
    slomo4sho , April 18, 2013 10:24 AM
    Intel is desperately trying to enter the smartphone and tablet market. It never smart to be the last one to enter the market.
  • 2 Hide
    Non-Euclidean , April 18, 2013 10:36 AM
    Nice, I could dig a $200 tablet with power that I could run a non MS OS on.
  • 1 Hide
    marshall2005 , April 18, 2013 10:44 AM
    will never happen...the price will be at least 50-60$ more than android counterparts (win8 costs...android is free)
  • 0 Hide
    V8VENOM , April 18, 2013 12:13 PM
    It will not help, there are only so many ways you can dress up a turd of an OS. Making it the same price as the competition but with a horrible UI isn't going to improve sales. Besides, Windows 8 consumes 32GB on mobile devices soooooo....
  • 0 Hide
    Anonymous , April 18, 2013 1:08 PM
    way to go INTEL .. only people who wont like it will be amd/NVidia/androids/ fans or win8 haters PMSL love it or hate its a win win windows 8 love fest finaly good news ..
  • 0 Hide
    SGTgimpy , April 18, 2013 1:24 PM
    Android maybe free to use, but it is not without its cost. With Android you have to develop it and harden it for your specific device's hardware. That cost money to pay a team of developers to do this. Most people forget that Android is a light weight Utility Linux OS and just doesn't work out of the box like Windows x86 does and even Windows RT.
  • 0 Hide
    Anonymous , April 18, 2013 1:50 PM
    only people who wont like it will be win8 h8ters, love it or hate its a win win windows 8 love fest finaly good news .. android is sh!t lets face it was only made for cam's in first place pure hack fest O/S fact ...
  • 0 Hide
    Shin-san , April 18, 2013 3:16 PM
    "Nice, I could dig a $200 tablet with power that I could run a non MS OS on." There's good Android tablets for that price
  • 0 Hide
    Mike Friesen , April 18, 2013 4:43 PM
    0.8 Inches??? ummm.... Here's hoping you meant centimeters, because that's thicker than my bro's i5 timelinex...
  • 0 Hide
    InvalidError , April 18, 2013 7:05 PM
    Quote:
    Intel is desperately trying to enter the smartphone and tablet market. It never smart to be the last one to enter the market.

    If the article is about tablets running standard Win8 rather than RT then you would be comparing phones/tablets running Android on ARM to a low-end x86-64/Win8 PC in tablet form factor. One of these may be able to run fully-fledged standard desktop applications while the others do not.

    That entry may be "late" to the tablet game but gives you access to more than a decade worth of standard desktop applications.
  • 0 Hide
    axarm , April 18, 2013 7:13 PM
    Every Baytrail shipped will support both windows and android. I hope many of these tablets and notebooks will dual boot.
  • 0 Hide
    vaughn2k , April 19, 2013 12:12 AM
    How 'stunning' is 'Stunning' by the way... The last time a had an Intel atom tablet PC with windows8, cannot even compete with my 10in dual core AllWinnerTech ARM processor when it comes to graphics, speed battery and weight! Imagine this Atom tablet has a small exhaust and small fan incorporated...
  • 0 Hide
    GreaseMonkey_62 , April 19, 2013 12:29 PM
    I would simply be impressed if Atom was powerful enough to even be worth considering on any tablets, much less a $200 tablet.
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