Vodafone CEO Says 4G LTE is for 'Technofreaks'

Folks in the UK have been waiting for 4G LTE for a long time. Prayers were somewhat answered when UK telecoms watchdog Ofcom gave EE permission to repurpose some of its existing spectrum for 4G service. This gave EE a headstart on its competitors, which were left waiting for Ofcom's spectrum auction. However, it seems Vodafone CEO Vittorio Colao believes the majority of people aren't that interested in 4G.

Mobile News reports that while speaking during a media conference call, Colao said he hadn't heard anyone mention that they needed the service and that it was 'of a limited interest to the majority.' That's not all, though. Colao went on to say that when he visited one of competitor EE's branches, it was filled with "technofreaks."

"I haven't seen any figures but when I visited an EE store to see how fast it was all I saw was technofreaks in there," Colao is quoted as saying.

 

Of course, EE has jumped on the bandwagon, tweeting the picture you see above with a message that reads, "In case you were curious, everyone is welcome on #4GEE...including "technofreaks."

Despite the CEO's statements, Vodafone UK does plan to enter the 4G market later this year. The company was listed as one of the parties bidding for 4G spectrum in Ofcom's auction. We imagine the CEO might change his tune when it comes time to launch the company's own 4G service. Something about being on the bleeding edge of technology, no doubt.

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  • Finally a CEO who speaks sense. Dial-up is plenty fast enough. Now I haven't seen any figures, but when I went to see just how fast this "broadband internet" was all I saw were technofreaks everywhere.

    They frighten me so.
    24
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  • Finally a CEO who speaks sense. Dial-up is plenty fast enough. Now I haven't seen any figures, but when I went to see just how fast this "broadband internet" was all I saw were technofreaks everywhere.

    They frighten me so.
    24
  • merikafyeahFinally a CEO who speaks sense. Dial-up is plenty fast enough. Now I haven't seen any figures, but when I went to see just how fast this "broadband internet" was all I saw were technofreaks everywhere.They frighten me so.

    LOL!
    4
  • Poor UK guys. Horrible teeth, broken, half aborted version of the english language, and now they get 4G late. Whats next, they have to suffer camera's on every corner?

    I'd rather be a "colonial" any day. Its the 4th of July all year long fools!
    -11