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Will.i.am Announces $320 iPhone Camera Accessory

By - Source: via Engadget | B 13 comments

Will.i.am says his latest product fuses fashion with technology.

Black Eyed Peas frontman Will.i.am and London department store Selfridges today announced plans to sell a new line of iPhone camera accessories. The i.am+ foto.sosho camera accessory and app for iPhone 4 and iPhone 4S promise to add on-board editing, filters, and social media connectivity to your phone.

Image via LaptopMagImage via LaptopMag 

All told there are three models of the foto.sosho. The foto.sosho C.4 is the basic model and comes with three lenses (macro, fish-eye, and 'standard'). The V.4 promises a more vintage look and adds a slide-out keyboard to the mix, which pairs via Bluetooth to the phone. It comes in white/gold and black/silver (as opposed to the C.4's options of black or white). Other than that, it includes the same lenses as the C.4 package. Both the C.4 and V.4 are compatible with iPhone 4 and iPhone 4S. If you have an iPhone 5, then you'll want the V.5, which is coming soon and will be available in sliver with brown leather, all white leather, or all black leather. Selfridges and Will.i.am also talked about an L.5 (the 'L' stands for luxury), which will feature a slide-out keyboard and the same color options as the V.5.

Though it's not mentioned in the press release, Engadget reports that the CEO of Will.i.am's tech venture is actually Chandra Rathakrishnan. If that name sounds familiar to you, it's because he's the man behind the failed Joo Joo tablet (formerly known as TechCrunch's CrunchPad). Joo Joo parent company Fusion Garage went into liquidation in January of this year. According to Engadget, Chandra said the V.5 (which doesn't yet have a release date), will feature a 14-megapixel sensor and 5x zoom lens. No info on how the company plans to do it, nor do we know when the iPhone 5-compatible V.5 or L.5 will be available.

If you thought these puppies were going to be cheap, you're going to be a bit disappointed. The C.4 is the basic model and priced at £199. The V.4, which adds a slide-out QWERTY keypad, will retail for £299. That's expensive. Still, if nothing will do but to have one, you can pick one up in Selfridges on December 6.

Hit up Engadget for hands-on photos and videos.

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Top Comments
  • 21 Hide
    freggo , November 29, 2012 1:41 PM
    Seriously... I rather spend that money on a Canon or Nikon camera. They know what they are doing and have a proven track record.
  • 16 Hide
    eternalkp , November 29, 2012 1:49 PM
    this is retarded
  • 15 Hide
    lpeabody , November 29, 2012 1:58 PM
    Garbage. Created an account just to say this.
Other Comments
    Display all 13 comments.
  • 21 Hide
    freggo , November 29, 2012 1:41 PM
    Seriously... I rather spend that money on a Canon or Nikon camera. They know what they are doing and have a proven track record.
  • -7 Hide
    mrmaia , November 29, 2012 1:48 PM
    They how who to target. Cheaper phone owners would never buy such stuff.
  • 16 Hide
    eternalkp , November 29, 2012 1:49 PM
    this is retarded
  • 13 Hide
    codo , November 29, 2012 1:49 PM
    An even bigger load than their music
  • 15 Hide
    lpeabody , November 29, 2012 1:58 PM
    Garbage. Created an account just to say this.
  • 8 Hide
    RipperjackAU , November 29, 2012 2:00 PM
    For a second there, I thought this was a new device for the Nintendo Wii. Since at first glance I thought the name was... Wii.I.Am

    QUICK... someone patent the name before Nintendo gets wind of it. :p 
  • 3 Hide
    evilsizer , November 29, 2012 2:01 PM
    Waste of money to buy this thing, waste of time reading this article. I know people have different opinions of what is worthy in Tom's. This is not IMO.
  • 5 Hide
    pathofthehero , November 29, 2012 2:24 PM
    This will fail

    Here are 3 reasons, if only to name a few.
    -Not ready for production
    -Everyone that has disposable Income who EVER consider buying this will get an iPhone 5, thereby making this incompatible
    -Overpriced
  • 5 Hide
    pathofthehero , November 29, 2012 2:25 PM
    This will fail

    Here are 3 reasons, if only to name a few.
    -Not ready for production
    -Everyone that has disposable Income who EVER consider buying this will get an iPhone 5, thereby making this incompatible
    -Overpriced
  • 4 Hide
    g-unit1111 , November 29, 2012 3:11 PM
    $320 for that? Anyone stupid enough to purchase this and not a real camera deserves the bad pictures they get. :ange: 
  • 2 Hide
    DSpider , November 29, 2012 5:16 PM
    Has anyone else noticed that the ".i." in his nickname (which is a wordplay on "William"; The Cleveland Show cracked it for me) is like a big F U to everyone?

    Well now, a jolly good .i. to you too, sir.
  • -2 Hide
    murzar , November 29, 2012 5:49 PM
    They're atleast still making compatible accessories for the iPhone 4/4S. Bless them.
  • 3 Hide
    azraa , November 29, 2012 6:09 PM