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Windows 7 Ad Highlights Mac's Lack Of Blu-ray

By - Source: Tom's Hardware US | B 74 comments

That cute little notebook doesn't look like he's hauling around a bag of hurt at all!

You might remember a long time ago when Steve Jobs dubbed Blu-ray 'a bag of hurt' and basically removed any hope of the format ever being supported by Macs. Well, this little ad from Microsoft has us remembering that day and wondering if Steve ever imagined his statement about Blu-ray would one day be the focus of a commercial from one of his biggest rivals.

This cute-as-a-button-on-a-toddler's-jammies commercial from Microsoft could easily go the way of the snide 'I'm a Mac' commercials from Apple but instead shows two notebooks (teehee) watching Avatar on Bluray while on a long flight in an aeroplane fashioned from a shuttlecock and a Campbell's soup cans. All together now, AWWW!

PC & Mac take flight -- Avatar & Windows 7

Source: Microsoft (YouTube) via Engadget

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  • 57 Hide
    LuckyDucky7 , November 13, 2010 6:09 PM
    How about this ad for Microsoft:

    You can't hold a Windows Phone wrong.
    You can open a Windows computer if it needs an upgrade.
    You can log in to a Windows computer with your finger.
    Windows computers are always more powerful for the same price.
    Windows computers support every device you plug in.
    Macs need antivirus too.
    Windows Media Player 12 is better than iTunes.
    Our $2400 computers don't hit 212 degrees F during normal use.

    Windows computers do what iWon't.
  • 37 Hide
    outlw6669 , November 13, 2010 6:02 PM
    tical2399Ad is ok but if you want to me effective you need to hit harder and explicitly say something like "too bad macs don't have blu ray. No need to be subtle.

    Nah, keep it classy Microsoft.
    No need to stoop down to Steve's level...
  • 21 Hide
    jhansonxi , November 13, 2010 6:06 PM
    I waiting for Sony to come out with an ad about Blu-ray on the Xbox.
Other Comments
  • 12 Hide
    willgart , November 13, 2010 5:36 PM
    well... who travel with his blue ray library? (especialy when the Avatar blue ray package allready contains the encoded movie!) ;) 
    but its a nice adv.
  • 37 Hide
    outlw6669 , November 13, 2010 6:02 PM
    tical2399Ad is ok but if you want to me effective you need to hit harder and explicitly say something like "too bad macs don't have blu ray. No need to be subtle.

    Nah, keep it classy Microsoft.
    No need to stoop down to Steve's level...
  • 21 Hide
    jhansonxi , November 13, 2010 6:06 PM
    I waiting for Sony to come out with an ad about Blu-ray on the Xbox.
  • 57 Hide
    LuckyDucky7 , November 13, 2010 6:09 PM
    How about this ad for Microsoft:

    You can't hold a Windows Phone wrong.
    You can open a Windows computer if it needs an upgrade.
    You can log in to a Windows computer with your finger.
    Windows computers are always more powerful for the same price.
    Windows computers support every device you plug in.
    Macs need antivirus too.
    Windows Media Player 12 is better than iTunes.
    Our $2400 computers don't hit 212 degrees F during normal use.

    Windows computers do what iWon't.
  • 17 Hide
    Gin Fushicho , November 13, 2010 6:14 PM
    Nice commercial, I love it.
  • 9 Hide
    Parsian , November 13, 2010 6:30 PM
    lol good ad, i especially like the art style and the ending that says, it was made on PC.

    It would be cool for them show more features as well

  • 9 Hide
    reggieray , November 13, 2010 6:35 PM
    Not a big MS fan but I liked the advertisement.
  • -8 Hide
    j3ff86 , November 13, 2010 6:58 PM
    The stupid thing about this ad is that Windows 7 by itself has no Blu-ray disc playback support. Windows Media Center can play Blu-ray discs, but you need PowerDVD or Arcsoft Totalmedia installed, which start at $50.
  • 21 Hide
    N.Broekhuijsen , November 13, 2010 7:19 PM
    j3ff86The stupid thing about this ad is that Windows 7 by itself has no Blu-ray disc playback support. Windows Media Center can play Blu-ray discs, but you need PowerDVD or Arcsoft Totalmedia installed, which start at $50.
    SO WHAT?? They give you the flexibility to make it work. The only reason that M$ doesnt have builtin BluRay support is because of massive licencing fees probably. just TRY and get bluray on your mac, is the point they are trying to make.
  • 20 Hide
    oneblackened , November 13, 2010 7:20 PM
    LuckyDucky7How about this ad for Microsoft:You can't hold a Windows Phone wrong.You can open a Windows computer if it needs an upgrade.You can log in to a Windows computer with your finger.Windows computers are always more powerful for the same price.Windows computers support every device you plug in.Macs need antivirus too.Windows Media Player 12 is better than iTunes.Our $2400 computers don't hit 212 degrees F during normal use.Windows computers do what iWon't.

    Dude, that's good.
  • -8 Hide
    j3ff86 , November 13, 2010 7:47 PM
    xbeaterSO WHAT?? They give you the flexibility to make it work. The only reason that M$ doesnt have builtin BluRay support is because of massive licencing fees probably. just TRY and get bluray on your mac, is the point they are trying to make.

    I don't own a mac and never have; I have a blu-ray playing PC with Totalmedia (I bought the $300 LG Blu-ray/HD DVD drive in 2007).

    Like tianjinwaiguoren said, they should have out of the box support if they're going to advertise it as a major selling point of the operating system.
  • 8 Hide
    JD13 , November 13, 2010 8:08 PM
    What makes this AD even funnier is the war story behind how Blu-ray won over HD DVD. Sony basically had to pay major production companies to go Blu-ray over HD DVD. to the tune of about $1 Billion dollars or so. At the time MS was backing HD DVD.
  • 5 Hide
    overclockingrocks , November 13, 2010 8:08 PM
    I can understand why Microsoft didn't want to go and spend all the money licensing the codecs for BR. It would have added probably a huge extra cost to the OS. I'd rather spend the $50 buying Power DVD rather than spending probably the extra $80-100 more that MS would have added in to the cost of Windows 7 had they included BR support as a native thing rather than relying on 3rd party apps. With that said the fact that a $699 CDN laptop has a huge technology that's awesome like BR and a $2000 machine like the Macbook Pro does not really strikes me as odd given the fact that the Macs are touted as being the ultimate machine for multimedia and video etc.
  • 15 Hide
    liveonc , November 13, 2010 8:09 PM
    Sony hits MS, who kicks Apple, & Jobs screams back that they're ALL holding it wrongly. ;-)
  • 12 Hide
    gabriel333 , November 13, 2010 8:11 PM
    For the price of a Mac you can have a gaming PC that plays BluRay too.

    /fail iFad
  • 0 Hide
    drwho1 , November 13, 2010 9:18 PM
    awesome video!
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