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Blizzard Auctioning World of Warcraft Server Hardware

by - source: Blizzard PR

World of Warcraft junkies can now own a piece of the game's history.

Die-hard World of Warcraft fans with a little cash in their pocket will get a chance to own a piece of the MMORPG's history next week. Starting Monday, October 17, Blizzard will be auctioning off server-blade hardware that once played host to World of Warcraft's virtual realm in its earliest days. The net proceeds from the auction will benefit St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

"World of Warcraft realms are like the virtual neighborhoods of the game’s community -- they contain the spaces where millions of players have made friendships, forged friendly rivalries, and created lasting memories," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Each winner in this auction will own a small monument to those collective experiences. The best part is that this auction benefits a great charity doing tremendous work in helping children from the U.S. and around the world."

According to the company, approximately 2,000 of the original HP BladeSystem server blades from about 500 different World of Warcraft realms will be auctioned. The server blades will also be prettied up for the occasion, crammed inside a custom windowed case featuring the World of Warcraft logo and an additional commemorative plaque signed by the World of Warcraft team so that onlookers peeking in know it's not just a piece of discarded junk.

Thursday Blizzard said that the HP server blades were preserved after a series of World of Warcraft infrastructure upgrades. They will now be offered in batches over the next four weeks, starting Monday. The auctions will take place on eBay and will be managed by online auction specialist Kompolt. For more information on the auction schedule as well as a detailed FAQ, head here.

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ironmb 10/15/2011 11:34 AM
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Milk the idiots for more money.

Cazalan 10/15/2011 11:41 AM
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The net proceeds from the auction will benefit St. Jude Children's Research Hospital

Anonymous 10/15/2011 11:44 AM
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'' know it's not just a piece of discarded junk with an additional commemorative plaque signed by the World of Warcraft team''

the associate 10/15/2011 11:56 AM
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the associate 10/15/2011 11:57 AM
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admir00 10/15/2011 11:59 AM
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yeah,
net proceeds= gross proceeds - auction operating expense
So, technically ironmb is right.

cryogenic 10/15/2011 12:00 PM
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This might be a chance to get some cheap rack servers, if the auctions

ironmb :
Milk the idiots for more money.



What are they supposed to do with them? Besides those racks can still be useful for someone, the attached WoW logo is just for marketing purposes. Otherwise I'm sure they are functional server hardware they are selling which someone can use.

the_krasno 10/15/2011 12:24 PM
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Besides, they do it for charity. Blizzard doesn't need lots of publicity really, I doubt they get much from the charity except a tax break maybe.

RogueKitsune 10/15/2011 12:35 PM
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The real question are these things still functional. I don't play WoW but i am always looking to pick up servers/server parts on the cheap(though i doubt they will be). Plus i would be supporting a good cause as well ^_^;

schmich 10/15/2011 3:01 PM
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Cryogenic :
This might be a chance to get some cheap rack servers, if the auctions What are they supposed to do with them? Besides those racks can still be useful for someone, the attached WoW logo is just for marketing purposes. Otherwise I'm sure they are functional server hardware they are selling which someone can use.


It's still milking their fanbase for more money. They'll pay extra just to get the WoW logo and the server's "super history"...

schmich 10/15/2011 3:02 PM
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Also how do you have net proceeds on something that's second hand? They cost lets say 10x when Blizzard bought them new, they sell them for 5x....oh $0 in net proceeds!

JOSHSKORN 10/15/2011 3:03 PM
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blast the unsold remains into outer space as a science experiment.

phishy714 10/15/2011 3:18 PM
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**ALERT**

Starting Nov 5th, Blizzard will be auctioning off replica pens of the real pens used by Blizzard employees to make notes, draw pictures on napkins, and write obscene things on the bathroom stalls. These pens were used by the real blizzard employees, including janitors, window washers, and mail room operates, and some worthless crab.

Proceeds will first be offset by costs of collecting said pens from said employees and then will be distributed to several organizations that will introduce new players to World of Warcraft and the upcoming Titan.

Tune in next week for used toilet papers by the actual designers!

**End Alert**

Novulux 10/15/2011 4:13 PM
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By "friendly rivalries" does he mean calling each other noobs and cursing at them?

spoofedpacket 10/15/2011 4:14 PM
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ironmb :
Milk the idiots for more money.



I'm guessing you didn't see the part about the proceeds going to charity.

nebun 10/15/2011 4:38 PM
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spoofedpacket :
I'm guessing you didn't see the part about the proceeds going to charity.


i am sure that not all of the funds will go to charity....there is a catch somewhere, there always is

thaile4ever 10/15/2011 5:33 PM
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All the money blizzard will be making is going to charity. Of course you have things like ebay fees, paypal fees, listing fees, and the seller fees, which is why they said Net Profit.

What Blizzard is getting is Free PR. They had all these server sitting around gathering dust and instead of throwing them out they decided to auction them from a charity. Why do people try and make a conspiracy theory out of everything?

gnookergi 10/15/2011 6:04 PM
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schmich :
It's still milking their fanbase for more money. They'll pay extra just to get the WoW logo and the server's "super history"...



It's not milking unless Blizzard keeps the money. This is a donation sponsored by Blizzard where they happen to give you a "prize."

cloudberry 10/15/2011 6:05 PM
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Cazalan :
The net proceeds from the auction will benefit St. Jude Children's Research Hospital



"Net proceeds" is a questionable term.

kastraelie 10/15/2011 6:52 PM
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cloudberry :
"Net proceeds" is a questionable term.



It is if you failed accounting in high school.

Anonymous 10/15/2011 6:55 PM
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Blizzard has made a ridiculous amount of money I dont think they are trying to milk anyone for any more money than they already have. This is free press like thaile4ever stated. But it is a good thing they are doing. Considering how much these nerds who play WoW would pay for a piece of their "history" this could do a lot of good. Id rather a nerd give a boatload of money for a server gathering dust that has intrinsic value to them than it get thrown in an industrial compactor, and that money go to cancer research

JDFan 10/15/2011 7:06 PM
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thaile4ever :
All the money blizzard will be making is going to charity. Of course you have things like ebay fees, paypal fees, listing fees, and the seller fees, which is why they said Net Profit.What Blizzard is getting is Free PR. They had all these server sitting around gathering dust and instead of throwing them out they decided to auction them from a charity. Why do people try and make a conspiracy theory out of everything?



Actually they donate the Net proceeds to charity because they can take a bigger Tax Deduction on the parts that way than they ever could get reselling the Used parts -- they can claim a charitable deduction for the donated proceeds instead of the retail value of the Used parts which have probably already been written off so have no book value at present so they turn a tidy profit by donating the proceeds instead of having to pay taxes on the sale of the old equipment.

wildkitten 10/15/2011 7:19 PM
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Cryogenic :
This might be a chance to get some cheap rack servers, if the auctions
What are they supposed to do with them? Besides those racks can still be useful for someone, the attached WoW logo is just for marketing purposes. Otherwise I'm sure they are functional server hardware they are selling which someone can use.


Wrong, they are not functional. This from WoW's site...

Q: Is the server blade functional?
A: The HP server blade is not functional and contains no World of Warcraft or Blizzard-related data. It's a barebones retired HP server blade, and is intended as a unique collector’s item and not a piece of functioning hardware.

wildkitten 10/15/2011 7:33 PM
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thaile4ever :
All the money blizzard will be making is going to charity. Of course you have things like ebay fees, paypal fees, listing fees, and the seller fees, which is why they said Net Profit.What Blizzard is getting is Free PR. They had all these server sitting around gathering dust and instead of throwing them out they decided to auction them from a charity. Why do people try and make a conspiracy theory out of everything?


I am far from a conspiracy theorist, but I know Bobby Kotick's history. I also played WoW from launch until this past June. My observing them post merger makes me question their motives.

Something along the lines of "We don't have the time to include the content for Wrath/Cataclysm we talked about" becomes days later "We have this new pet/mount on the Blizzard store". And of course with the latest pet they just announced a few days ago, it won't be like the previous pets where if you buy it and it unlocks on all characters. No, if you buy it, you can use it on a SINGLE character so if you want it on more then one, you have to buy more copies of it.

Then there was the original intention of making Real ID grouping only available for premium fee. This would have made World of Warcraft the first pay-to-pay-to-play game. The plan was only cancelled after player uproar.

So unless you have examples of Blizzard's altruism post merger where Vivendi made Kotick CEO of Activision Blizzard, don't try to make those who question Blizzard's motives seem like wacky conspiracy theorists. The above cited things are only a few of the many things that can be brought up.

Ragnar-Kon 10/15/2011 7:34 PM
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ironmb :
Milk the idiots for more money.


Who cares? Give die-hard fans of World of Warcraft something to collect, and help St. Jude Children's Research Hospital at the same time. Sure Blizzard gets more PR because of it, and they may even be able to write off some taxes (doubt it, but maybe).

But still, win-win-win situation for all parties involved.

otacon72 10/15/2011 8:12 PM
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What part of The net proceeds from the auction will benefit St. Jude Children's Research Hospital didn't some of you dumbasses read? If the auction is listed as charity auction the money is automatically sent to the charity specified minus ebay, S/H and probably PayPal fees.

Erusidhion 10/15/2011 8:22 PM
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December 2: Vivendi announced that their subdivision Vivendi Games would be merging Activision to form Activision Blizzard. Vivendi will be the major shareholder in this merger holding a 52% to 48% (pending results of the tender offer) stake of the newly formed company.

Vivendi owns Blizzard, they merged with Actvision and own 52%. Activision and Blizzard cannot tell each other what to do; only Vivendi can tell them what to do. Now stop talking out of your ass. Blizzard and Activision have no relationship besides the merger. Now that we have all that cleared up.

Charities are awesome. Who cares how much Blizzard keeps. It's going to a good cause with whatever amount that is left over. Stop being retarded. If you don't want to participate and want to donate, cut a check to St. Jude's and mail it personally.

bak0n 10/15/2011 8:23 PM
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Any money they give to charity is a tax write of for them. It's just an expense for the person buying it. Do yourself a favor and donate to the charity directly and watch your tax liability decrease.

Erusidhion 10/15/2011 8:33 PM
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Forgot to add the year 2007 to the end of December 2nd. And also the hierarchy of CEO/President.

Vivendi CEO: Jean-Bernard
Activision CEO: Robert Kotick
Blizard Entertainment CEO (President): Micahel Morhaime

So, Jean-Bernard tells Mr. Kotick and Mr. Morhaime what to do. Acitivion and Blizzard don't tell each other what to do. Not a hard concept.

And that's true too bak0n. Unless a server blade is important to you, participate and cut a check personally for a tax write off at the end of the year. At least you're contributing. I have no doubt St. Jude's will receive a gigantic check from the sale though. Blizzard is pretty generous.

wildkitten 10/15/2011 8:53 PM
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Erusidhion :
Forgot to add the year 2007 to the end of December 2nd. And also the hierarchy of CEO/President.Vivendi CEO: Jean-BernardActivision CEO: Robert Kotick Blizard Entertainment CEO (President): Micahel MorhaimeSo, Jean-Bernard tells Mr. Kotick and Mr. Morhaime what to do. Acitivion and Blizzard don't tell each other what to do. Not a hard concept.And that's true too bak0n. Unless a server blade is important to you, participate and cut a check personally for a tax write off at the end of the year. At least you're contributing. I have no doubt St. Jude's will receive a gigantic check from the sale though. Blizzard is pretty generous.


Except you don't have it quite correct. While Blizzard and Activision remaion seperate entities, Vivendi also merged them into Activision Blizzard to replace the Vivendi Games division. Activision and Blizzard are underneath the Activision Blizzard division. Vivendi then made Kotick the CEO of this new division. Thus is he OVER both Activision and Blizzard.

http://en.wikipedia.org/wiki/Activision_Blizzard

You will see quite clearly Bobby Kotick is the CEO of Activision Blizzard, not merely Activision, of which Activision and Blizzard are both listed as subsidiaries of. While you are correct that Activision can not tell Blizzard what to do, Bobby Kotick, the man who ruined Activision, can as he is indeed in charge.

wildkitten 10/15/2011 9:11 PM
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To follow up on this little tiff on ActiBlizz, Here is some more links and notes on Kotick

From http://investor.activision.com/rel [...] eID=487601
Eric Hirshberg Named CEO of Activision Publishing

So no, Bobby Kotick is NOT CEO of Activision. He has not been for at least 2 years. Hirshberg is actually the SECOND CEO of Activision since Kotick became CEO of Activision Blizzard since Hirshberg replaced Mike Grifith.

From http://en.wikipedia.org/wiki/Activision_Blizzard
Bobby Kotick, once head of Activision, was announced to become President and CEO of Activision Blizzard.

You will see the word "once", as in formerly, as in past tense.

From http://en.wikipedia.org/wiki/Activision
The new company is called Activision Blizzard and is headed by Activision's former CEO, Robert Kotick.

Do you see the word "FORMER" in that sentence?

From http://en.wikipedia.org/wiki/Robert_Kotick
Kotick engineered the Activision Blizzard merge, and stockholders of Activision Blizzard approved Kotick as CEO of the combined company on July 9, 2008

While I am glad St.Jude will be getting some good money (possibly) from this, do not in any way think that a company headed up by Bobby Kotick is doing anything just for charity without some benefit coming to them. this man has ruined Activision's name and is quickly doing the same to Blizzard. He is the person who has referred to their customers as "resources" and that he views his true customers to be their partners, like Facebook.


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