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World of LordCraft Rips Off Blizzard's Franchise?

By - Source: Tom's Hardware US | B 44 comments

It name itself sound way too familiar to be legal.

Someone get Blizzard on the phone. Just in name alone, World of LordCraft should indicate where the roots of this online PC game truly lie. While WoL isn't exactly an MMORPG, it clearly borrows heavily from Blizzard's offline fantasy-based RTS franchise... right down to the Alliance and Horde factions. Oh wait there's a Demon Legion thrown in there too. How original.

A video provided on the game's website actually looks somewhat promising--at least for a few seconds until a horrible, echoing voice-over spoils the show. "Build an unprecedented castle, " the video promotes. "Never surrender your freedom."

Without showing actual gameplay, the promotional video offers various animations on building a kingdom, and screenshots depicting Heroes of Might and Magic-style battles. On a whole, WoL is an isometric, flash-based, browser-based PC game with city building and RTS traits.

WoL is also absolutely free to play.

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Top Comments
  • 13 Hide
    hallic7 , March 19, 2010 8:04 PM
    World of LOLcraft!!!!
  • 11 Hide
    pokabur , March 19, 2010 8:24 PM
    You guys act like the warcraft franchise is original. o_0
Other Comments
  • 4 Hide
    JonathanDeane , March 19, 2010 7:46 PM
    So other then the name, there is nothing even resembling WoW? A quick name change will fix that and everything will be fine lol
  • Display all 44 comments.
  • 4 Hide
    livingsacrifice , March 19, 2010 7:46 PM
    This is pretty sad...
  • 8 Hide
    zerapio , March 19, 2010 7:51 PM
    > It name itself sound way too familiar to be legal
    It should read: "Its name itself sounds way too similar to be legal"
    /extends right arm forward :) 
  • 0 Hide
    mianmian , March 19, 2010 7:53 PM
    When you look at their website, you will find many similar elements of WoW.
    A region in map called "The Barrens".
    "Drums of war...." in the trailer.
    And the races in Alliance/Hord are: human, elf, Dwarf, orc, troll,Tauren
  • 0 Hide
    dextermat , March 19, 2010 7:58 PM
    This game looks awesome.... that what i would of said 15 years ago lol

    Looks like AOE

    That's why it's free
  • 5 Hide
    Honis , March 19, 2010 8:01 PM
    Yes, because WoW and Warcraft were the first game to have any of those things and was the first strategy ever to be based on lore creatures...

    If it's a free game let them name it World of iCraft for all it matters.
  • 13 Hide
    hallic7 , March 19, 2010 8:04 PM
    World of LOLcraft!!!!
  • -1 Hide
    CoderDunn , March 19, 2010 8:16 PM
    I remember reading somewhere that this game is owned by they same bunch that made Evony >.>

    Edit: Found it http://www.examiner.com/examiner/x-27679-Vancouver-Video-Game-Industry-Examiner~y2010m2d7-Evony-is-back-at-it-again-World-of-Lordcraft
  • 1 Hide
    cloakster , March 19, 2010 8:17 PM
    Since its free i truly doubt any legal action is going to be taken. 99% of Blizzards profits come from the online component of WoW so in no way is it taking profits from Blizzard.
  • 11 Hide
    pokabur , March 19, 2010 8:24 PM
    You guys act like the warcraft franchise is original. o_0
  • 5 Hide
    Tomtompiper , March 19, 2010 9:31 PM
    Unless it is deliberately designed to be addictive and suck money and the life out of people then it's nothing like WOW.
  • 3 Hide
    z0d , March 19, 2010 9:32 PM
    Looks like a modded Caesar II game. Pfft.
  • 1 Hide
    maigo , March 19, 2010 9:40 PM
    If it's free, its only bound to make Blizzard more money
  • 1 Hide
    skit75 , March 19, 2010 9:43 PM
    Well, if it is anything like Evony, it may be "free" in the sense that you don't need to buy the game or subscribe to it. You would quickly learn that without the micro-transactions, it is brutally hard to compete with players who do spend real money in it. I toyed with Evony for about 2 months before I reached that glass ceiling and gladly walked away.
    I have more time than money and choose to stick to subscription games where everyone gets a fair playing field. Popular micro-transaction games will show you just how disposable some people's incomes really are which is too much reality for me when I am trying to play a fantasy =D
  • 1 Hide
    thedipper , March 19, 2010 9:56 PM
    They can do it.

    See: Warcraft and Warhammer

    Blizzard changed a few things around and were legally running free in the fields with Warcraft, and there's nothing the owner of the Warhammer IP could do.
  • -2 Hide
    Anonymous , March 19, 2010 10:41 PM
    Lol @ china and their 1.8 billion brain powered innovations.
  • 0 Hide
    albion000 , March 19, 2010 10:50 PM
    skit75 is right. There is a revenue stream SOMEWHERE; that's how these things work.

    Apropo of nothing else, this still represents "dilution of trademark." Remember how "Evony" used to be "Civony?" The "Civ" brought a legal threat from Take2, which was enough to make them change it. Blizzard must, and will, vigorously defend its trademark, certainly in context of the name, because the failure to do so will be seen as "inadequate defense of trademark" and work against it in court should a case come up where it really matters. And no, WoW/WarCraft are not the first computer games with fantasy creatures, but it is the first of a certain pattern of RTS factionalization that was different enough to inoculate them against Games Workshop.

    So expect legal action to follow, and a name change if not graphics changes.
  • 1 Hide
    hotchrisbfries , March 19, 2010 10:58 PM
    What's this?

    A game that takes all UNORIGINAL GAMEPLAY IDEAS from an MMO that is based on a fantasy based lore from a countless other novels/movies/game references?

    How dare they! Because in all seriousness, what HASN'T WoW referenced or parodied?
  • 4 Hide
    tat2demon , March 19, 2010 11:05 PM
    Im sure naming it this is for exactly whats happening now. Name it similar to WoW, story gets picked up and spread among all gamers, Blizzard threatens lawsuit, name changes, and they get all the free advertising they could hope for.
  • 0 Hide
    DeadlyMACD , March 19, 2010 11:20 PM
    I looked at the website briefly and made this list of similarities between the two games: the name, humans migrated to Twilight Forest to survive a "plague", a demon legion is invading the land, Titans shaped the world, there are undead and nagas, there are regions called Moonglade, Coldridge Mtns., The Barrens, Stranglethorn Vale, Swamp of Sorrows, Blasted Lands, and Dragonblight, Alliance buildings look like Stormwind with blue roofing, Horde buildings look like Orgrimar.
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