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Rift Developer: WoW's Current State is ''Samey''

By - Source: Videogamer | B 52 comments
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Trion Worlds' Will Cook says that World of Warcraft's problem is that it really hasn't changed over the years, offering more of the same.

Trion Worlds' Will Cook said that the studio wanted to take credit for the decline in World of Warcraft subscriptions over the last few months, as its own popular fantasy-based MMORPG Rift is getting ready to reach its 1-million-unit-sold milestone. But eventually he admitted that users are probably just tired of the same gamplay, and that Cataclysm didn't do enough to revitalize the social raiding and level grinding.

"Well a lot of people said no game would kill WoW, WoW would sort of kill itself," he said. "And while I know we’d love to take credit for it, and I don't know, I mean it's almost shameful that this giant launch window that we have, nobody is releasing anything. A lot of luck has come our way but I don't think we're sitting idle. We have worked really, really hard to keep the momentum, to keep people playing, and we have a lot of plans for where we will take the game."

Back in May, Activision Blizzard reported during an earnings call that subscriptions to World of Warcraft had fallen to pre-Cataclysm subscriber levels: from 12 million to 11.4 million by the end of March. CEO Mike Morhaime blamed the drop on the fact that players swooped in and consumed Cataclysm faster than any previous expansion, and thus dropped back out of sight. Later on Blizzard said that future expansions may be on a year-to-year basis instead.

But Trion Worlds' David Reid actually believed that Rift was the cause of World of Warcraft's dip in subscribers. "It was a pleasure to see that in the latest Activision Blizzard earnings call, they inquired about Rift when Blizzard announced that their subscriber numbers went from 12 million to 11.4 million. You can do some math... we know very well where those 600,000 people are," he boasted.

While it's possible those gamers have switched over to Rift, Cook blames part of World of Warcraft's decline on the fact that it simply hasn't evolved enough to keep players hooked. "It seems like WoW is these days...not lackluster...but it feels like everybody was worried Cataclysm was going to change too much," he said. "And the feeling I got was that it didn’t change enough. It is the samey kind of thing."

"It's phenomenal, the phasing is great, it's essentially the same game it was six years ago in a lot of ways," he added. "But it's not different enough and most people I know are sort of fading from it. It's still the raiding game and social game that kept me in it for so long, kept me re-upping, but people seem to be fading from that."

Rift launched on March 2, 2011, a fantasy-based MMORPG featuring a dynamic world named Telara. "Rifts" randomly appear across the landscape, portals that bring invading monsters out to conquer the surrounding territory. These invaders consist of six classes – earth, fire, air, water, life and death – which despise each other. The game uses the Gamebryo engine and supports DirectX 11, SLI and Nvidia Vision 3D.

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  • 13 Hide
    Benihana , June 24, 2011 12:32 AM
    The game came out 7 years ago. I would hope it feels "samey" by now.
  • 13 Hide
    grillz9909 , June 24, 2011 12:36 AM
    O.o Cata is samey? LOL Has he played Rift? They're the same freakin game lmao
Other Comments
  • 1 Hide
    cburke82 , June 24, 2011 12:29 AM
    It can be very "samey" that for sure. But it is hard to go elsewhere when you have so much time involved in your characters lol. I did exactly wahat Blizzard is guessing happened. I leveled to toons throught cata and got board and left lol.
  • 13 Hide
    Benihana , June 24, 2011 12:32 AM
    The game came out 7 years ago. I would hope it feels "samey" by now.
  • 13 Hide
    grillz9909 , June 24, 2011 12:36 AM
    O.o Cata is samey? LOL Has he played Rift? They're the same freakin game lmao
  • 4 Hide
    bebangs , June 24, 2011 12:43 AM
    >>rift - cause of World of Warcraft's dip
    Wow players does not shift to another subscription game. like cburke82 said, "it is hard to go elsewhere when you have so much time involved in your characters".

    But it's easier to shift to another free-no-monthly-subscription game.
    Allods, starcraft, fps games, and other new games.
  • -3 Hide
    suture , June 24, 2011 12:49 AM
    Well WoW is kinda boring right now but, i doubt any FPS clone or MMO clone (cause yeh.. lots of poor clones of FPS and MMOs outhere) can last 7 years.
    Lets wait for the "NEW" blizzard MMO (when i say "new" i hope it wont be another clone)
  • 4 Hide
    pacostrano , June 24, 2011 1:04 AM
    I left WoW since a 2 years because it's was always the same thing I waiting for Star Wars Old Republic :p 
  • 8 Hide
    Neverdyne , June 24, 2011 1:10 AM
    WoW became boring because even though things changed (landscape, story, class spells, etc.) the core gameplay has not. At level 85, the only thing I was doing was flying from roof top to roof top in Stormwind waiting for the queue to pop. It basically felt like I was in a lobby waiting. The only thing that kept me hooked was raiding with my guild, and more specifically it was the people in my guild. Without them the game becomes increadibly boring.

    I really wish future MMOs would deviate from the dungeon/battleground end-game and try more open world interaction. The genre needs more fresh meat.
  • 4 Hide
    Kileak , June 24, 2011 1:11 AM
    WoW is getting old and boring. Took me 6 years to get bored from it.

    Took me 2 months to get bored of Rift.

    Too much time involved in characters is probably a good enough reason not to get into these kind of games anymore.
  • 2 Hide
    Anonymous , June 24, 2011 1:12 AM
    its amazing how much the rift devs boast about there 600k subs *cough*, might be worth there time to spend less time bragging and more planning on what there going to do to stop hemoraging subs when the next wave of mmo's start getting released, hard to believe there numbers will stay the same when tera, gw2 and swtor are released....and at the end of the day im not really sure what they dont consider "samey" about there game anyways, its just another raid / rep grindfest, and from the ppl ive talked to the servers get thinner and thinner each week
  • 3 Hide
    nebun , June 24, 2011 1:14 AM
    this is the real reason why WOW is a dying game: "The game uses the Gamebryo engine and supports DirectX 11, SLI and Nvidia Vision 3D."
  • 0 Hide
    lolyumadbro , June 24, 2011 1:24 AM
    I quite wow after about 5 years, tried the 1 week Rift trial and said F that. Blizz has sucked all of the blood from the MMO audience.
  • 0 Hide
    tk_421 , June 24, 2011 1:57 AM
    This guy is dense to think Rift is a brag-worthy release. While I moved on from WoW several years ago I've seen more depth and enjoyable gameplay from cash shop Korean MMO's and iPhone games than I saw in Rift for the month+ I played. Warhammer Online, Conan, LOTRO, even Final Fantasy 11 had much more refined and creative features than Rift.
  • 2 Hide
    whysobluepandabear , June 24, 2011 2:00 AM
    O RLY? See, I personally got sick and tired of the inconsistencies, along with the douche bag group they call developers. I've never seen more incompetent people in my life - with the exception of Washington D.C.

    They break and create OP classes/specs on a monthly basis; They also took all of the flavor out of the game by giving hybrids the ability to be do-it-all - and that argument has been going on since the beginning of time - which I'm also not interested in starting, so please don't quote me on it and start your debate, because I have absolutely no interest indulging in that null and stalemate argument.
  • 0 Hide
    sceen311 , June 24, 2011 2:03 AM
    The only thing I liked about rift is that it felt exactly like playing wow just looked different. But I'm bored of wow so I quit playing rift too.
  • 2 Hide
    whysobluepandabear , June 24, 2011 2:06 AM
    KileakWoW is getting old and boring. Took me 6 years to get bored from it.Took me 2 months to get bored of Rift.Too much time involved in characters is probably a good enough reason not to get into these kind of games anymore.

    Yeah, you can pretty much kiss your social life goodbye when you've become hooked on games like WoW.


    Some will say you can still have a life - they'll probably even go as far to say that 1 hour a day was all they really ever invested in the game. They also didn't have the best gear, titles or much of anything in terms of importance; so they really weren't playing the same game. To have the best gear, titles and be in a top 100 guild, you're going to be investing AT LEAST 20 hours a week into WoW. Even then, you're going to need more time to do farming and PvP (if you choose).
  • 1 Hide
    suture , June 24, 2011 2:26 AM
    Mainly, raids where/are boring/exhausting, too much time killing/trying to kill boss's. after vanilla my "wow played time was to arenas only and some bgs. And got plenty of time in my hands to do other stuff, basically in cataclysm just played about 4/5 months, the first was to lvl and wait for the pvp season and the last 1/2 months where boring already.
    Only got tired of pvp in cataclysm, nothing new (rated bgs suked alot) but i got tired of PVE looooonnnnnng time ago (end of vanila)
    So, unless another blizzard/wtv company would offer a new gaming experience i dont wanna play a MMO again.. not interested in clones.
    For diferent talents and dif class fixs the wow patchs where enough or else i would got bored really sooner.
  • -2 Hide
    stm1185 , June 24, 2011 2:34 AM
    I love the balls on this Rift guy. Makes a clone of WoW using a newer engine, but terrible animations, 3rd rate art, and lackluster at best pvp; then complains about WoW being "samey" for the last 7 years.

    It's like selling knock off Prada bags and complaining about how their style sucks.
  • -2 Hide
    Anonymous , June 24, 2011 2:52 AM
    I find it very hard to believe his boasts. Over the last two months rift has become a ghosttown. I can queue for hours toget into a battlefront only to find it is always the handfull of the same people, even invasions seem to find less and less people there. They can brag all they like about wow bleeding but I cancelled my rift sub last week as if wow is bleeding then rift is hemorrhaging like a stuck pig.
  • 2 Hide
    therabiddeer , June 24, 2011 4:37 AM
    This period on this type of MMO is on its way out. There needs to be a new creative MMO to take its place. Blizzard claims their next one is entirely different from WoW, so that may just be the next one. Rift is definitely not the game to kill WoW though, it is WoW: Reskinned.
  • 4 Hide
    dimar , June 24, 2011 5:19 AM
    Blizzard, where's Warcraft 4????????????
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