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Activision: Next-Gen Phones Will Be At Xbox 360 Level

By - Source: CVG | B 52 comments

While the latest tablets sport console quality graphics, next-generation smartphones will likely crank out Xbox 360-level visuals, claims Activision.

We actually already knew this, but Activision's vice president of mobile development, Greg Canessa, said in a recent interview with CVG that smartphones are getting ready to catch up with the current generation of consoles. By the time the "next-generation" of smartphones hit store shelves, they'll have the same "raw graphical grunt" as the Xbox 360 and PlayStation 3.

"The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation," Canessa told CVG. "Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences. The games that Activision publishes on console, the games it publishes on PC, pretty soon we'll be publishing those kinds of experiences on tablets and smartphones."

That said, the company has decided to dig through its entire 30-year portfolio of more than 350 brands and licenses to see what will be great to play on smartphones. "Mobile is an emerging business for the company and it's something we're taking very seriously," he added. "We are taking a thoughtful approach to it. Console and PC are still the major focus, but we feel that mobile is an important segment for our brands going forward."

When asked if he agreed that Activision was rather late in the mobile game, he admitted that the company was certainly not the first to embrace mobile. Activision is merely taking a "thoughtful" approach rather than follow EA by scooping up other mobile developers and flooding the app stores.

"I know there's another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together," he said. "That's not our approach. We are taking an organic approach, building things from the ground-up."

While the thought of next-generation phones (is there such a thing?) cranking out the graphical levels of the Xbox 360 is somewhat exciting, the smartphone sector would seemingly still be behind the times when compared to the Xbox Infinity and PlayStation 4, slated to make their debut next year. According to Alan Wake developer Remedy Entertainment, the next wave is a "quantum leap" over what's on store shelves today.

Recently the studio's head of franchise development, Oskari Hakkinen, said Remedy already has a team working on a next-generation project. Twenty people are supposedly working on the project, but the studio has yet to confirm if it's for Microsoft or Sony.

"One wonders all the time," Hakkinen told GameIndustry. "Can the new consoles really be that much better than the previous? Rest assured: they are, it is a quantum leap."

THQ CEO Brian Farrell says differently, that next-generation consoles won't provide as much of a graphical leap as previous generations have. Instead, the hardware will focus on developing opportunities in different types of business rather than a humongous change in the foundation of 3D graphics.

Regardless, smartphones on an Xbox 360 graphical level is definitely something to look forward to, and could help bridge the gap between console and PC gaming platforms like never before.

 

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Top Comments
  • 35 Hide
    pharoahhalfdead , August 26, 2012 7:15 AM
    Instead of console ported games to the PC, we'll be getting phone ported games to the PC? No thanx!!
  • 30 Hide
    metallifux , August 26, 2012 7:12 AM
    when does one generation of phones end and the next begin?
  • 27 Hide
    bak0n , August 26, 2012 7:25 AM
    Until they have a keyboard and mouse for a phone with at least a 20" screen minimum. I still won't play games on them.

    That and if you pumped the graphics to that level good luck having any battery life.
Other Comments
    Display all 52 comments.
  • 30 Hide
    metallifux , August 26, 2012 7:12 AM
    when does one generation of phones end and the next begin?
  • 35 Hide
    pharoahhalfdead , August 26, 2012 7:15 AM
    Instead of console ported games to the PC, we'll be getting phone ported games to the PC? No thanx!!
  • 23 Hide
    briteball , August 26, 2012 7:16 AM
    Not if Apple has anything to say about it >:/
  • 27 Hide
    bak0n , August 26, 2012 7:25 AM
    Until they have a keyboard and mouse for a phone with at least a 20" screen minimum. I still won't play games on them.

    That and if you pumped the graphics to that level good luck having any battery life.
  • 13 Hide
    tomfreak , August 26, 2012 7:33 AM
    pharoahhalfdeadInstead of console ported games to the PC, we'll be getting phone ported games to the PC? No thanx!!
    omgz...phone ported games. :o 

    brb, getting SB-E 3930K with 7970GHz edition in triple crossfire. This might be able to last 10-15years and still can MAX everything in full detail without AA.
  • 24 Hide
    Maziar , August 26, 2012 7:40 AM
    Even if they reach console's quality,they can't match the experience.Because playing with a controller/mouse/keyboard is something you never achieve with playing on a mobile/tablet screen
  • 15 Hide
    lucky015 , August 26, 2012 7:50 AM
    Doesn't really surprise me, Not entirely sure if it says something good about phones or something terrible about consoles though.
  • -9 Hide
    amuffin , August 26, 2012 7:56 AM
    Many current phones are already faster than consoles hardware wise.
  • 15 Hide
    chimera201 , August 26, 2012 8:17 AM
    Tomfreakomgz...phone ported games. brb, getting SB-E 3930K with 7970GHz edition in triple crossfire. This might be able to last 10-15years and still can MAX everything in full detail without AA.


    with AA
  • -1 Hide
    mayankleoboy1 , August 26, 2012 8:45 AM
    quad core Qualcomm Krait.
    is that next-gen enough?
  • -1 Hide
    aggroboy , August 26, 2012 8:47 AM
    metallifuxwhen does one generation of phones end and the next begin?

    on the next iteration of galaxy and iphone
  • 20 Hide
    yeeeeman , August 26, 2012 8:51 AM
    The current games on the mobile phone are not even using techniques used in games from 2006. The games are still very pixelated, with low resolution textures, without AA, HDR and many other goodies that make PC and Xbox/PS3 games look so good. And even with these limitations, the GPU's on these smartphones barely run at 30-40 fps in games.
    Not to mention the fact that the puny ARM processors still have a very long way to go to reach the levels of processing power of a triple core PowerPC processor.
    Maybe at 5nm level, we'll start to see true powerfull mobile devices.
  • 3 Hide
    JOSHSKORN , August 26, 2012 8:59 AM
    Tomfreakomgz...phone ported games. brb, getting SB-E 3930K with 7970GHz edition in triple crossfire. This might be able to last 10-15years and still can MAX everything in full detail without AA.

    By then they'll probably have a SmartPhone better than that.
  • 20 Hide
    killerclick , August 26, 2012 9:04 AM
    The problem with phones isn't poor graphics, it's small screens, lack of immersion and shallow casual games which is all that form factor can support. Gaming on a phone is something you do while waiting for something else, so it's not what a gamer would consider a gaming platform.

    Then again what I think about gaming on phones I also think about gaming on laptops, so what do I know?
  • -3 Hide
    hetneo , August 26, 2012 10:08 AM
    MaziarEven if they reach console's quality,they can't match the experience.Because playing with a controller/mouse/keyboard is something you never achieve with playing on a mobile/tablet screen

    Not if they are aiming at console level of experience. In that case phone can output to TV via HDMI while phone is used as controller. It will be very different from mouse+keyboard experience, but still can be very similar to console controller.
  • -3 Hide
    ET3D , August 26, 2012 10:51 AM
    It's also not a problem to hook a controller or keyboard+mouse to a phone via bluetooth. Having a phone or a tablet that serves as a personal console could be a good alternative to a dedicated console.
  • -2 Hide
    partimedeity , August 26, 2012 10:54 AM
    So they should start developing lesser games?
  • 11 Hide
    Vladislaus , August 26, 2012 10:56 AM
    No tablet currently on sale has the same graphical capability of a Xbox360. Even the PS Vita isn't on par with "current" gen consoles. In two generations (one generation in the case of tablets), phones will most likely be at PS Vita levels. Perhaps in three or four generations they will have the capability as the Xbox360 and the PS3.
  • 9 Hide
    guardianangel42 , August 26, 2012 10:59 AM
    Man this comments section is hilarious. Who'd have thought that all it took for PC gamers to accept console gamers was an article about phones reaching console quality.

    Dear god this is funny.
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