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Xbox One Boss Don Mattrick Leaves Microsoft for Zynga

By - Source: AllThingsD | B 30 comments
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Don Mattrick is leaving Microsoft to pursue opportunities at Zynga.

Sources close to All Things Digital have reported that head of Microsoft’s interactive entertainment division Don Mattrick will be departing his role at the corporation for a key leadership position at Zynga. The news is now official thanks a Steve Ballmer memo.

Mattrick’s move to Zynga is huge. Currently, the company has been struggling to make the transition away from Facebook games into the mobile space. Just last month, Zynga shut down a number of its offices. OMGPOP, the developers behind the short-lived mobile game Draw Something, was among them. Mattrick may be a key part of helping give Zynga the momentum it needs to make the push it needs to get into the mobile space.

On Microsoft’s end, Mattrick’s departure could be interpreted as a result of the highly negative feedback the company’s received about the Xbox One and its online DRM policy. Although Microsoft has since reversed its position on such policies, there’s still the issue that the console is launching at a price point that’s $100 higher than its chief competitor, and the price difference is largely attributed to the Kinect that comes bundled with every Xbox One.

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  • 0 Hide
    whiteodian , July 1, 2013 2:16 PM
    I really don't see the $100 price difference as an issue. It may sway some people on a tighter budget, but I look forward to using Xbone for Skype and motion/voice control as well as anything game developers think up. Kudos to Microsoft for including it. Sony was going to include their camera for another $100, but decided to cut it out to undercut the price of the Xbone. By including it in every system, I think it will be put to more use by game Devs.
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    nevilence , July 1, 2013 2:20 PM
    probably help them by forcing bad drm and gui interfaces
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    thefiend1 , July 1, 2013 2:53 PM
    The first thing im doing with the kinect is - leave it in the box. I do not want to talk to my electronics or wave my arms around like an idiot. You shouldnt be required to use something you dont want to use in order to do something. Kind of like how the new zelda game required you to move around instead of using a plain old controller (dumbest move ever).
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    SkateZilla , July 1, 2013 3:00 PM
    Just dont ask him about Nuclear Subs.......
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    sykozis , July 1, 2013 4:11 PM
    I'm surprised Zynga is still around.... Maybe now they'll go belly up....
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    alidan , July 1, 2013 4:30 PM
    Quote:
    probably help them by forcing bad drm and gui interfaces


    it can see everyone in the room, so the first thing it does is asks you to pay more for a movie because to many people are watching it, hell it could just shut off if it sees one to many people

    Quote:
    The first thing im doing with the kinect is - leave it in the box. I do not want to talk to my electronics or wave my arms around like an idiot. You shouldnt be required to use something you dont want to use in order to do something. Kind of like how the new zelda game required you to move around instead of using a plain old controller (dumbest move ever).


    you cant use the system without kinect installed and on, though i dont know if it has to see you to let you play a game.

    personally with prism i'm surprised that anyone wants it.
  • 0 Hide
    reyshan , July 1, 2013 5:13 PM
    whiteodian, goodluck with your skype and other online stuff as what i know, you still gotta buy live just to connect to those services.
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    agentbb007 , July 1, 2013 6:14 PM
    I'm with whiteodian, I really like the Kinect and can't wait to see what the new version does. It's dumb but I use my xbox to watch the ESPN app more then anything else and really hope the new version lets me turn my xbox on and off just by talking to it.
    Unlike thefiend1 I'm a scifi nerd and want to be able to talk to my electronics just like in Star Trek. Computer, read me the subject lines of all my unread emails. Computer, wake me up in an hour. Computer play Beethoven Symphony Number 5. The possibilities are endless!
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    jhansonxi , July 1, 2013 7:02 PM
    That kind of career change is like moving from the Titanic to a leaking rowboat.
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    hrhuffnpuff , July 1, 2013 7:49 PM
    It was only a matter of time when he was getting the pink-slip. I wonder though, on his job application, did he check off "yes" when asked if the company can contact his previous employer....
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    alidan , July 1, 2013 7:56 PM
    god this is depressing, people are talking about the kinect like its a good thing...
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    darkavenger123 , July 1, 2013 8:49 PM
    Kinect is a good thing! The first gen Kinect no doubt has it's limitations and flaws...but it really advance the gaming stage... Kinect 2.0 will really be where the potentials will be realized. This thing needs to be integrated into the system. History has shown that most console add on fails...(except for Kinect maybe, which makes history as fastest and best selling console add on)...with Kinect 2.0 in every Xbox One, there will be no holdback limitation from the developers. MS made the right choice.
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    slomo4sho , July 1, 2013 8:57 PM
    So when can we expect Ballmer to jump ship?
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    alidan , July 1, 2013 8:58 PM
    Quote:
    Kinect is a good thing! The first gen Kinect no doubt has it's limitations and flaws...but it really advance the gaming stage... Kinect 2.0 will really be where the potentials will be realized. This thing needs to be integrated into the system. History has shown that most console add on fails...(except for Kinect maybe, which makes history as fastest and best selling console add on)...with Kinect 2.0 in every Xbox One, there will be no holdback limitation from the developers. MS made the right choice.


    ok, lets look at this...

    Quote:
    but it really advance the gaming stage

    https://www.youtube.com/watch?v=_ArpWuV_zvo
    its an angry joe video, but it shows what the kinect is really like
    the only thing the kinect was good for was exaggerated movements, like lets dance,
    any game that was core, scored horribly if it only used kinect, and if had kinect it was a tacked on feature.
    what part of kinect made anyone thing "oh, this will be great for gaming"

    i mean either i'm being trolled by people who are doing a good job here, or i should be depressed for the next next generation of gaming.
  • 0 Hide
    freedom4556 , July 1, 2013 11:17 PM
    Quote:

    Unlike thefiend1 I'm a scifi nerd and want to be able to talk to my electronics just like in Star Trek. Computer, read me the subject lines of all my unread emails. Computer, wake me up in an hour. Computer play Beethoven Symphony Number 5. The possibilities are endless!


    Me too, but the thing is a $15 headseat (which I already have) would let me yell "Fus Ro Dah" instead of using the button. Besides, even if I did want Kinect (which I don't, devs just use it like a headset mic you don't have to wear in real games. see ME3, Skyrim, etc), I still want the option to pick it up at a later date once my personal "killer app" comes out with Kinect support. Making me buy, and God forbid, forcing me to attach something I don't want for an extra $100 is the reason I'll be getting a PS4 long before an Xbox One Eighty.
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    nikolajj , July 2, 2013 12:43 AM
    Quote:
    I really don't see the $100 price difference as an issue. It may sway some people on a tighter budget, but I look forward to using Xbone for Skype and motion/voice control as well as anything game developers think up. Kudos to Microsoft for including it. Sony was going to include their camera for another $100, but decided to cut it out to undercut the price of the Xbone. By including it in every system, I think it will be put to more use by game Devs.


    Precisely! Sony also had the same DRM policy just like the one that MS started with, but changed it just before the show. While a good marketing move and all, I don't think that it is a good idea. Without the ps4 eye, the motion thing on the controler is useless, and developers can't use it without limiting the potentian costumer a LOT. Also, I liked the DRM policy that MS showed off, it is really easy to handle (like Steam for the console), and it is the way that technology is heading. The "fantastic" no DRM policy is old, limiting, and I dont like discs!
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    freedom4556 , July 2, 2013 1:25 AM
    Quote:
    ...and I dont like discs!

    You can not like discs all you want, but it's still faster than a four hour download of 10+ gigs of crap over normal home broadband. I have 12/1.5 Mbps cable and games on Steam are still mostly next-day playable unless I start them and go to work.

    Quote:
    I liked the DRM policy that MS showed off ... (like Steam for the console)

    It wasn't like Steam for console, and furthermore:

    Quote:
    The "fantastic" no DRM policy is ... limiting

    In what way? The digital/cloud MS policy was much more limiting. In fact, they spent most of E3 explaining what you couldn't do with it. It did nothing worthwhile for you that you couldn't do with discs. Lets not forget that you can still by games digitally through the Xbox marketplace. If I didn't have a copy of Halo 4 I could get one through the 'net without having to go anywhere. Right now, on the 360. MS wasn't giving us anything we don't already have, but they were going to prohibit several things that were very useful to at least some of us.
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    digiex , July 2, 2013 1:31 AM
    He is either fired or does not like his boss. Why should he leave M$ and go to an struggling company.
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    cats_Paw , July 2, 2013 3:04 AM
    "That kind of career change is like moving from the Titanic to a leaking rowboat."

    The titanic did sink, didnt it? :D .
  • 0 Hide
    ojas , July 2, 2013 3:33 AM
    Ballmer's still there? Damn.
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