YouTube and Warner Music Kiss and Make Up
Warner and YouTube this week announced a deal that will see Warner artists return to YouTube.
In a blog post published yesterday afternoon, YouTube prefaced the announcement by reminding users that music licensing is complicated. However, the video sharing site went on to say that under a new, multi-year global agreement that covers the full Warner catalog, users can watch and share Warner music on YouTube.
Those of you using YouTube to post your own videos will be pleased to hear that the agreement also includes user-generated content containing WMG acts. So what does Warner get out of it? The deal is based on revenue share generated by ads on the videos. This means the label will be able to sell its own ad inventory as well as use YouTube's Content ID technology to make money from videos uploaded by users.
The announcement follows a disagreement last year that led to nine months of Warner-less YouTube. Warner walked out an its old agreement because it felt it wasn't receiving enough revenue.
Check out the full post here.