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Acer, Asus May Shrink 2012 Notebook, Netbook Lines

By - Source: DigiTimes | B 16 comments

Consumers will probably see fewer notebooks and netbooks from Acer and Asus in 2012 to make decision-making simpler.

Acer and Asus are reportedly taking a cue from Apple and will simplify their notebook and netbook lines for 2012. According to original design manufacturer (ODM) contractors, the two want to trim costs and improve their overall profit by having fewer but clearer models, reducing inventory risks. They are also seeking to raise brand power in 2012 by offering focused products rather than a wide spread.

One of the factors in this decision is the emerging ultrabook market. Contractors claim that Asus already has at least 50 notebook and netbook projects on the table, but these will reportedly be thinned out to squeeze in ultrabook development over the next three years. These ultrabooks will supposedly be crammed within its mid-range notebook projects.

For the beginning of 2012, Asus is expected to reduce the number of Eee PC models down from ten to just a maximum of five. These will be divided by entry-level, mid-range and high-end designs. However the number may be reduced even more in the second half of 2012.

Sources also claim that Asus plans to maintain profitability by launching several high-performance/price ratio non-ultrabook models in the $499 to $699 price range during 2012. The company also plans to focus on high-end performance gaming notebooks for the gamer-on-the-go.

As for Acer, ODM contractors said the company will focus on competitive and profitable products in 2012 rather than launch numerous projects. Like Asus, Acer too wants to reduce its number of notebook projects by 3Q12.

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  • 1 Hide
    de5_Roy , December 10, 2011 3:26 PM
    Quote:
    Asus plans to maintain profitability by launching several high-performance/price ratio non-ultrabook models in the $499 to $699 price range during 2012.

    i hope they succeed. i'd buy a $499 ultrabook if it was good enough.
    edit: i can only dream!
  • 0 Hide
    nesk , December 10, 2011 3:41 PM
    When ultrabooks get into that price range notbooks will sweep the floor with them spec wise at that price.
  • 5 Hide
    burnley14 , December 10, 2011 3:57 PM
    de5_royi hope they succeed. i'd buy a $499 ultrabook if it was good enough.

    I think you misread the text you quoted: it says non-ultrabook models at $499. Ultrabooks will likely always be a high-priced commodity, I would imagine.
  • Display all 16 comments.
  • 0 Hide
    de5_Roy , December 10, 2011 4:11 PM
    Quote:
    I think you misread the text you quoted: it says non-ultrabook models at $499. Ultrabooks will likely always be a high-priced commodity, I would imagine.

    thank you.
    i blame the number $499. :sleep:  guess i didn't notice anything else after seeing that number. hopefully asus builds an ultra(net)book with ivb pentium, 30-40 gb ssd, 4 gb ram and 10" display.
  • 2 Hide
    TeKEffect , December 10, 2011 4:31 PM
    didn't acer's CEO say he expected $500 ultra books by 2013
  • 0 Hide
    clivene09 , December 10, 2011 5:42 PM
    perhaps by 2013. They are talking 2012, so they will have a whole 12 more months to achieve that.
  • 0 Hide
    tlmck , December 10, 2011 6:24 PM
    I'd settle for a 13", $250 ultrabook that is capable of nothing but surfing the web. That's basically all my netbook does now. I would just like a larger screen.
  • 0 Hide
    sonofliberty08 , December 10, 2011 6:59 PM
    they should done it long ago, too many models makes customers confuse and don't know which on to pick when browsing their website......
    Apple success because apple zombies don't have to think when buying macbook
  • 0 Hide
    rohitbaran , December 10, 2011 7:02 PM
    de5_roythank you. i blame the number $499. guess i didn't notice anything else after seeing that number. hopefully asus builds an ultra(net)book with ivb pentium, 30-40 gb ssd, 4 gb ram and 10" display.

    Well, you could always buy Alienware M11x if you want a small but powerful laptop.
  • 0 Hide
    ImThat1Guy , December 10, 2011 8:14 PM
    Kill netbooks, sure.

    But please, ASUS, don't shrink down any of your notebook production!
  • 0 Hide
    joytech22 , December 10, 2011 9:47 PM
    Every time I go out I only see like 2-3 variations of computers from ASUS anyway. :\
    Are they planning to release one netbook, one notebook and one AIO PC per year or something?

    I mean.. What's the point of shrinking your line if local retailers only have one or two different models from that manufacturer anyway?

    There are more then 6 PC shops within a 20km radius where I live, nobody sells more than two or three variants of ASUS computers. :\
  • 0 Hide
    cold fire , December 10, 2011 10:18 PM
    joytech22Every time I go out I only see like 2-3 variations of computers from ASUS anyway. :\Are they planning to release one netbook, one notebook and one AIO PC per year or something?I mean.. What's the point of shrinking your line if local retailers only have one or two different models from that manufacturer anyway?There are more then 6 PC shops within a 20km radius where I live, nobody sells more than two or three variants of ASUS computers. :\


    Because where you live = The world
    Right?
  • 0 Hide
    joytech22 , December 10, 2011 10:22 PM
    cold fireBecause where you live = The worldRight?

    Normally where I live they push out the newest technology pretty fast, I mean hey we got the iPhone 4S before the rest of the world, right?

    If that's not enough, Samsung was willing to create a whole new tablet PC JUST for the Australian market. Plus there's that Windows 7 Samsung tablet I've seen in-store that nobody seems to have heard of yet..
  • 0 Hide
    eddieroolz , December 11, 2011 9:00 AM
    It is agreeable that the selection line of these large makers are too big. I think most consumers hardly care about the minute differences among the product lines.
  • 0 Hide
    falchard , December 12, 2011 6:18 AM
    ASUS only needs 3 EeePC in thier lineup. Atom, Fusion, or Tegra
  • 0 Hide
    Anonymous , December 13, 2011 9:56 AM
    Im so interested in knowing more about the new gaming laptops from Asus. But I guess there is no more info, and that I really just have to take a chill pill, and try not to buy a laptop just yet..