Amazon Takes Shots at iPad Air in New Kindle Commercial
The iPad Air might be 'magical,' but the Kindle Fire is lighter, features a sharper display, and costs less money.
We've already seen Microsoft make fun of Apple's Siri in its commercials, and now it looks like Amazon is taking aim at another Apple personality: Sir Jony Ive. Amazon's latest commercial for its Kindle Fire tablet compares the 8.9-inch slate to Apple's own iPad Air. The commercial features a British narrator that sounds like Jony Ive and sings the praises of Apple's newest iPad. This person is challenged by an American narrator that points out the Kindle Fire's lighter weight, higher pixel count, and lower price. Not as in your face as Apple's 'I'm a Mac' campaign, but not subtle either. Check out the commercial for yourself below:
Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.
It's funny people are so quick to trash Apple products for being a closed non friendly eco system but when you look at the content they offer vs. the content of say, the Amazon App Store, there's no reason why the Apple iPad Air isn't the clear winner. There's lots of things they get right where others fail to do so. I'm not a fanboy either - I have an Apple iPad 2 (which I will be replacing with an iPad Air or a Samsung Galaxy Tab 2014 Edition) and a Samsung Galaxy Tab 3, and both devices have their usefulness.
The Galaxy Tab 2014 is a sweet tablet. The only bad thing is most of my content that I have is Apple formatted.